SJX Watches
Swatch Introduces the Disney Mickey Mouse x Keith Haring Collection
Continuing its series of collaborations with noted artists, Swatch has just unveiled the Disney Mickey Mouse x Keith Haring Collection, a quartet of watches inspired by the artist’s take on the iconic mouse. The collection is made up of a pair of 41 mm New Gent models, a smaller 34 mm watch, as well as an oversized, Maxi wall clock shaped like a wristwatch. An artist whose pop art outlived his unfortunately short career, Haring was best known for his graffiti in New York City’s subway stations, often depicting dancing figures or animals in outline. Haring was also a proponent of accessible art, and worked with Swatch in 1986 to create a set of four watches, which debuted alongside Pop Shop, a store in New York’s Soho district that sold affordable products bearing his work. The 1986 Swatch Keith Haring set. Photo – Christie’s Haring died in 1990 at the age of 31, but now, some three decades later, Swatch has rolled out the second Haring collection, conceived together with the artist’s eponymous foundation. The new collection revisits Haring’s earlier work that depicts Mickey Mouse, explaining the collaboration with Disney. The 41 mm Eclectic Mickey Initial thoughts Swatch excels at watches in funky design and bright colours, and the Haring-Mickey Mouse watches personify that. And the fact that the watch incorporate iconic examples of 1980s pop art make them even more interesting, less timekeeper than an affordable means of acquiring a little bit of Haring’...
