Sinn Introduces the 544 and 544 RS Ahead of their First Watches & Wonders
Sinn makes their Watches & Wonders debut this year. It’s kind of a big deal, or should be, in our community, and honestly it’s not being talked about enough. Watches & Wonders is the premier trade show in our industry, but unlike Basel World (where Sinn was well represented before that show’s demise) it’s not a full representation of the watch industry. It’s selective, and focused primarily on luxury brands that are part of large luxury groups, and primarily Swiss luxury brands at that. This year’s show expands in a meaningful way with the addition not just of Sinn, but of Credor (a Japanese brand) and Audemars Piguet (technically independent, and inarguably one of the most important brands in our industry commercially). But Sinn feels like ours, they are an enthusiast staple through and through. Sinn has announced a small series of novelties ahead of Watches & Wonders, and we’ll be bringing you coverage of all of them after we get some hands-on time with the watches next week. But today we’ll focus just for a moment on what is likely the most straightforward, tool oriented release of the bunch, and maybe of the entire Watches & Wonders event this year, the 544 and 544 RS. I’m not a huge fan of the “Go Anywhere, Do Anything” tag that often gets lumped in with watches like this, but that, I think, is truly what we are looking at here. The 544 is a completely new offering from the brand, but collectors will likely notice that the case seems derived fr...
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