SJX Watches
Jaquet Droz Introduces the Rolling Stones Automaton
Since playing their first note in 1962, the Rolling Stones have become one of the most iconic rock bands of all time, with music that has transcended generations and left a lasting impact on pop culture. Led by the charismatic Mick Jagger, the Rolling Stones are now in their 60th year, an occasion that is being marked by Jaquet Droz with the Rolling Stones Automaton. A signature timepiece of Jaquet Droz, the automaton watch is traditionally decorated with themes from the natural world (and occasionally the fantasy realm of dragons and elves). But the tribute to the Rolling Stones instead reproduces their instruments and rebellious album covers on a rotating vinyl record. Initial thoughts Automatons by Jaquet Droz are beguiling thanks to the attention to detail evident in each watch, most of which are made to the client’s specifications and thus unique. The Rolling Stones Automaton very much personifies that ethos but in a very different way. It combines the brand’s trademark micro-automaton with late-20th century pop culture and manages to captures the spirit of the rock icons. Admittedly, there was some trepidation when I first saw the watch. It did seem a bit kitschy and more like a concert souvenir than a piece of mechanical art. And it departs from Jaquet Droz’s usual fare of elegant, artisanal timepieces like the Magic Lotus Automaton. But then again, the watch is clearly targeted at a very specific audience: the diehard “Stones” fan who appreciates f...
