Teddy Baldassarre
Credor Watches: Japan's Answer To Switzerland's Best
Similar to Switzerland at the heart of Europe, Japan has a hierarchy of complexity in its watches, with brands like Grand Seiko often being the first to come to mind in the luxury segment. However, just like the artistic free spirits from Switzerland who uphold centuries-old principles of the craft, there is a brand with tremendous mystique that is quickly emerging as a name to be reckoned with. It simply goes by the name, Credor. A Brief History of Credor Watches Much like Grand Seiko, Credor was born as a luxury offshoot of Seiko, established in 1974 to produce precious metal watches under the "Crêt D'or" name, which translates from French as “pinnacle of gold”. The name evolved to “Credor” in the 1980s, which saw the introduction of the brand's triple-peaked logo capped by three stars. It remained as a co-brand with Seiko on watch dials throughout the ‘90s, was sold mainly in Japan, and appeared on watches that combined luxury with sport, along with select jewelry pieces. The focus on both kinds of watches – the luxury-sport and the jewelry – had one distinct commonality: a specific focus on design with a bent toward capturing a certain opulent fervor of the 1980s and ‘90s. You can see some similarities in these watches as what was coming out of Switzerland by way of a certain Gérald Genta (and the connection between he and Credor doesn’t stop there). Credor In The 1990s The 1990s are something of an inflection point for the brand, when the Seiko...
