Jan 30, 2026
Introducing OraOrea by Zach Starr Weiss
Hey, this is Zach Weiss, co-founder of Worn & Wound. As I’m sure you know, I am very into watches. I have been wearing them since a young age; they sparked my interest in design, leading me to pursue a degree in the topic, and, of course, to eventually co-found Worn & Wound in 2011. Since 2011, that interest has turned into an obsession (and career) that permeates my waking, and sometimes dreaming, life. Now, after nearly 15 years in the industry learning about, writing about, talking about, and designing watches, I’m ready to do what I’ve always dreamed of: launch a watch brand of my own. Dear readers, friends, and colleagues, it is with the utmost excitement that I announce the launch of an independent watch brand I created: The journey to get to this point began in late 2023. Over the years, I’ve designed countless watches that have gone unseen; created in my free time, drawn up on my computer. Some were just loose sketches that took an evening; others were fully fleshed-out concepts formed over months or longer. With my 40th birthday just over the horizon, I took stock of where I was in life and decided it was time to put theory into practice. The first challenge was a name. After a process of losing sleep, endless perusing of thesauruses, deep soul-searching, generating list after list – and legal fees – I landed on OraOrea (pronounced aura-aurEEya). The inspiration for the name was a genuine experience. On a late afternoon walk, working on names in my hea...
Fratello
