SJX Watches
Watches & Wonders Announces 2026 Dates
Anchored by brands like Rolex, Patek Philippe, and Cartier, Watches & Wonders (W&W;) is the world’s biggest luxury watch fair and it will take place at its traditional time of early spring, April 14-20, 2026, once again at Palexpo. As is now convention, the final three days, April 18-20, will be open to the public, who can access the fair by buying a ticket. The first four days will only be open to invited guests, namely members of the trade, primarily brand executives, retailers, media, as well as select clients. W&W; will also stage events outside Palexpo, the convention centre near the airport, with several events planned in downtown Geneva. In past years, these have included exhibitions, talks, and social gatherings. The exhibitors for 2026 have yet to be announced, but the establishment brands are a certainty, including the brands owned by Richemont like A. Lange & Söhne and Vacheron Constantin, and the LVMH marques like TAG Heuer and Hublot. There has been talk of brands joining (or returning to) the list of exhibitors – Bulgari was a newcomer in 2025 – but this will soon be known once W&W; publishes the exhibitors directory.
