Worn & Wound
These are Six Discontinued Watches We’d Like to See Make a Comeback
When you work in a world about objects that measure time, you are confronted daily with the finite nature of things – nothing lasts forever. Speaking a bit less existentially, we see certain products come and go all throughout our lives. A brand changes its logo. A restaurant changes a recipe. A watchmaker retires a favorite model. To us, these changes can feel abrupt – like it happened overnight. However, I can say confidently after many years of factory tours that the watch industry most certainly doesn’t take change lightly. For each watch design we love, there is prototyping, tooling, machining, programming of that machining, training – an endless list of resources and time that go into bringing every detail of a particular model to life. To change that or do away with it altogether is a carefully considered decision that impacts the bottom line. Now, yes, there is a flipside that’s pervasive in this industry – exclusivity – and I am equally certain this comes into play when discussions about discontinuing a collection arise. A huge part of the watch world is fueled on scarcity and hype, and brands know the frenzy that’s likely to ensue when a beloved model is suddenly no longer available. So here I am to give the brands what they want – a beg, a wish, a plea or at least some well-deserved adoration for some discontinued models that we would like to see make a comeback. A. Lange & Söhne Datograph The launch of the original Datograph. Image courtesy A...
