SJX Watches
Swatch Introduces the Big Bold Jelly Neon
Only just introduced earlier in the year, the Big Bold Jelly is a modern, majorly-upsized take on the Jelly Fish (ref. GZ010) of 1983 that had visible innards, just like the eponymous marine species. Now the jellyfish gets a dose of colour with the Big Bold Jelly Neon. Essentially the same watch as the clear Big Bold Jelly, it is dressed up in bright, neon colours – orange, yellow, green or blue – for a more edgy and lively look. Initial thoughts Swatch watches are popular for their eccentric, recognisable designs – and were wildly popular 30 years ago in their heyday – and the Big Bold Jelly Neon is no different. The watch is indeed big and bold. The translucent plastic case is 47 mm – matched with a translucent strap – and reveals the gears of the quartz movement on the clear dial. And it has the crown at two o’clock, which is pretty unconventional. The particular combination of whimsical quirks rarely exists in other watches, which makes the Big Bold case immediately distinct from afar. The Big Bold Jelly Neon is also the boldest and most vibrant variant of the model to date, thanks to the punctuating accents of colour on the face, which even extend to the lugs and the buckle. They are welcome additions to the “jellyfish” aesthetic, making the watch even more striking than the previous Big Bold Jelly and encapsulate the essence of Swatch – fun, cheerful and eye catching. And the colours also make the watch a good choice for the trendy who are into...
