Time+Tide
Have IWC pulled off a masterstroke with teenage ski sensation Eileen Gu?
Sudden injuries, nosedives in form, squalid punch-ups in pub car-parks that are snapped by the tabloid press… Suffice to say when a watch brand picks a sporting ambassador it’s a decision fraught with risk. When Hublot signed Novak Djokovic last August, for example, they were justified in their belief they were partnering with a “living … ContinuedThe post Have IWC pulled off a masterstroke with teenage ski sensation Eileen Gu? appeared first on Time+Tide Watches.