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Book Review – The Polerouter Book, Celebrating the History, Design and Diversity of the Iconic Universal Genève Watch Monochrome
Universal Genève Dec 4, 2023

Book Review – The Polerouter Book, Celebrating the History, Design and Diversity of the Iconic Universal Genève Watch

While the Polerouter by Universal Genève has long been a favourite watch among collectors, its extensive production in various executions has made it accessible for enthusiasts to discover rare or low-production models. However, with the rising popularity of the watch among new collectors, the landscape is evolving, and the thirst for information is growing. To […]

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Oris Watches Review: The Independent Brand's History and Modern Milest Teddy Baldassarre
Oris Oct 18, 2023

Oris Watches Review: The Independent Brand's History and Modern Milest

Oris started out as a maker of mechanical watches - first for the waistcoat, then for the wrist - in 1904. After a long period of growth in the first half of the 20th Century, the Swiss company underwent a series of ownership and management changes that threatened to forever change its direction and sacrifice its independence. Successfully steering its way through the storms of those Quartz Crisis years, Oris emerged stronger, now a staple for value-conscious enthusiasts of Swiss-made watches. Its modern pillars, like the Big Crown Pointer Date, which traces its existence all the way back to the 1930s; the Aquis family of sporty diver’s watches; and the vintage-influenced Diver Sixty-Five, have all helped to build the brand’s modern identity. In this comprehensive guide to Oris Watches, I explore the brand’s inspiring history, its significant watchmaking milestones, and the standouts from its modern collection. Foundations to Growth Oris, one of the watch world’s few remaining major independent brands, traces its history back to 1904, when it was founded in Hölstein, in the German-speaking Swiss canton of Basel-Landschaft, by Paul Cattin and Georges Christian. Cattin and Christian, both natives of the Swiss watchmaking town Le Locle, purchased the recently closed Lohner & Co. watch factory as the base of their new company, which the co-founders named “Oris,” after the Orisbach tributary, a brook near the factory. Initially, the company made pocket watches ...

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Zenith Watches: A Brief History and Overview of the Modern Collection Teddy Baldassarre
Zenith Oct 13, 2023

Zenith Watches: A Brief History and Overview of the Modern Collection

Zenith SA, a Swiss watchmaker that traces its roots all the way back to 1865, is best known these days for its historic and hugely influential El Primero chronograph caliber, but the company can lay claim to many other horological milestones and accolades as well, some of which might be somewhat less than common knowledge. Did you know, for example, that Zenith has won more chronometry awards than any other watch brand? Or that it was once owned by an electronics company of the same name? Or that it is the only brand that’s allowed to put “Pilot” on a pilot’s watch dial? In this in-depth feature, I explore these and other aspects of Zenith’s fascinating history and also offer a primer on the manufacture’s modern watch collections. Georges-Favre-Jacot and Historic Integration Watchmaker Georges Favre-Jacot (above) was a mere 22 years of age when he founded the atelier that would become Zenith in Le Locle, Switzerland in 1865. Favre-Jacot, a contemporary of Swiss modern architecture pioneer Le Corbusier, embraced a similarly modern approach to making watches, taking his cues from the American firms Waltham and Elgin, which had found success by introducing mass production into the traditionally artisanal business. His company, originally called Georges Favre-Jacot & Co., was the first Swiss watch producer to bring the various disciplines of horology under one roof - as opposed to the more common établissage system that most watchmakers used at the time, which h...

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Vero Introduces a Pair of Watches Inspired by the Long History of Smokey Bear, the Iconic National Symbol of Forest Conservation Worn & Wound
Aug 9, 2023

Vero Introduces a Pair of Watches Inspired by the Long History of Smokey Bear, the Iconic National Symbol of Forest Conservation

Here’s a character watch we never saw coming. To celebrate the 79th birthday of Smokey Bear (famous for his “Only you can prevent wildfires” tagline), Vero is releasing a pair of officially licensed Smokey Bear watches. It’s actually a natural partnership for Vero. As a fire prevention mascot, Smokey is well known in the Pacific Northwest, where Vero is based. And Vero’s brand identity very much leans into the culture of love for the outdoors – it’s a huge part of every watch they make, both in terms of the aesthetics (with designs and colors inspired by Vero’s Oregon home) and their robust nature (the Workhorse comes immediately to mind). These new watches have a charm factor that’s just about off the charts if you grew up seeing Smokey on TV warning you about the dangers of forest fires, but they’re also Vero through and through.  First up is the Smokey ‘44 watch, which takes its inspiration from the types of early field style watches that would have been in use the year Smokey made his debut. The dominant feature here is the large cathedral hour hand, paired with Arabic numerals in a distinctive gothic typeface. Vero says this typeface was chosen to match iconic mid century signage found in the US National Parks System. The Smokey ‘44 watch includes the familiar illustration of Smokey (wearing his hat, of course) at the 12:00 position, with “Only You” text right underneath, a reference to his iconic catchphrase.  The Smokey ‘64 is perhaps...

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History Of Watchmaking: Günter Blümlein, A. Lange & Söhne, Jaeger-LeCoultre, IWC, And The LMH ‘Supergroup’ Quill & Pad
Jaeger-LeCoultre IWC Oct 1, 2021

History Of Watchmaking: Günter Blümlein, A. Lange & Söhne, Jaeger-LeCoultre, IWC, And The LMH ‘Supergroup’

October 1, 2021, marks 20 years since Günter Blümlein passed away at the age of just 58. His untimely death meant that A. Lange & Söhne lost its visionary co-founder, and the watch world lost a charismatic businessman and strategist who was a crucial factor in driving the mechanical renaissance of watchmaking in the late twentieth century. His legacy was – and remains – the three so-called LMH brands, a "supergroup" that went on to form the nucleus of Richemont’s high-level manufacturing capabilities at the turn of the millennium.

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