Interview: Frédéric Arnault, Chief Executive of TAG Heuer
Appointed chief executive of TAG Heuer in 2020, Frédéric Arnault is often described as a son of Bernard Arnault, now the world’s richest man thanks to his controlling stake in LVMH. But the younger Arnault, who was just 25 when he took the job, is notable amongst watch industry bosses for his background. In contrast to the marketing or sales background that characterise most executives in the business, Mr Arnault has a degree in computational and applied mathematics from École Polytechnique, a French science and technology university with a long list of accomplished alumni, including Nobel laureates, presidents, and captains of industry (including the senior Arnault). Mr Arnault has been in the top job for two years, while it typically takes three to five years to develop an all new watch and even longer for a movement. As a result, his vision for TAG Heuer has yet to fully materialise in its products, but hints of his outsider’s perspective and inclination towards technology are already apparent. This has manifested itself in TAG Heuer’s Connected smartwatch and its solar-powered dive watch, but more notably in its flagship mechanical offering, the Carrera Plasma, an unorthodox jewelled chronograph that makes liberal use of synthetic diamonds. Synthetic diamonds grown to fit perfectly into the case of the Plasma, which is made of anodised aluminium But the most tantalising creations lie perhaps two to three years in the future, given that one of Mr Arnault’s ...
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