KEF Elements Debuts with an Affordable Aventurine-Glass Dial
A Singaporean retailer that specialises in affordable, unconventional watches such as SevenFriday and Gorilla, Red Army Watches (RAW) now debuts its own label, KEF Elements. The brand’s maiden model is the Time & Space, a time-only wristwatch with an aventurine-glass dial bearing a glow-in-the-dark zodiac constellation. Initial thoughts Having known RAW founder Sugi Kusumadi for several years, I’ve come to admire Sugi’s passion for unusual timepieces. That’s been evident in past collaborations RAW has embarked on with a number of brands, most notably with Gorilla and Stowa. Its own brand feels like a natural next step for RAW. While the brand is brand new, KEF Elements is very much like many of the brands RAW carries, offering an intriguing aesthetic for relatively little money. Inspired by “the mystique and vastness of space”, the aventurine-glass dial lives up to the Time & Space moniker. Its sparkling surface and luminous constellation successfully evoke the cosmos. Aside from the aventurine dial, another striking aspect of the watch are the dozen dials on offer, each bearing one of the 12 zodiac constellations. An individual zodiac constellation at this price is an unusual proposition, so kudos to RAW. Celestial themes on aventurine glass have been done before, but they are usually accompanied by a hefty price tag, thus making the price of KEF Elements watch notable. With a current pre-order price of S$789, or a little bit under US$600, KEF Elements’ d...
Time+Tide
