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Ingenieur IWC

IWC's 1955 anti-magnetic engineer watch, redesigned by Gérald Genta in 1976 and revived in 2023.
Interview: Marc Michel-Amadry, Managing Director of Girard-Perregaux SJX Watches
Girard-Perregaux Appointed Managing Director Nov 11, 2025

Interview: Marc Michel-Amadry, Managing Director of Girard-Perregaux

Appointed Managing Director of Girard-Perregaux (GP) in early 2025, Marc Michel-Amadry has over two decades of leadership experience spanning both the auction world and fine watchmaking. A former head of Sotheby’s Switzerland and Chief Commercial Officer of IWC, he steps into the role at a pivotal moment for GP, which has spent the past three years refining its identity as an independent brand, alongside its sister brand Ulysse Nardin in the Sowind Group. I sat down with Mr Michel-Amadry not long after he took office to discuss what he has in store. Our conversation touched on the enduring relevance of the Laureato, the renewed importance of in-house innovation, and his plans to restore GP to its former glory. The interview was edited for length and clarity. SJX: You’ve covered a wide range of the industry, having worked with niche brands, major brands, and big groups. Tell us how you ended up at GP. MMA: People often tell me I don’t have a typical career path. Usually, you start somewhere and stay within the same group. But for me, every step has to have a purpose. I’ve always wanted to work for a brand that means something. By coincidence, I was born in La Chaux-de-Fonds - the home of GP. It’s a brand I’ve always followed. I met Luigi Macaluso early in my career and was struck by the sophistication and beauty of the brand. Beyond its know-how and history, GP has always expressed its own design because everything is in-house. Luigi “Gino” Macaluso, forme...

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