Teddy Baldassarre
Top 21 Best Watch Brands Of All Time
Watchmaking is a centuries-old craft, and as such, there are brands operating today with no shortage of heritage, not only stewarding the industry as a whole, but also fostering its continued cultural relevancy. Modern relevancy is vital to a crop of young brands looking to make their own mark on history. The complexity of the industry, and the purpose that watchmakers serve in a modern society, may have shifted, but their importance, and indeed their existence, says something deep about the value that humanity places on these things. Today, we find a vast landscape of watch brands and watchmakers operating, providing the most diverse range of watch offerings available to the public than any other time in history. This also begs the question: which are the best? Settling on the best watch brands operating today is no small task, and of course involves a heavy measure of subjectivity. That said, we can bring some structure to the table in an attempt to qualify the very best by an assortment of metrics, from industry leaders, to gateway brands, and even some wild cards that have the potential to shake things up. But what makes a watch brand great? Is it a consistent history of growth and innovation? Annual sales volume? Number of horological contributions made over time? Wholly verticalized manufacturing? Or is it something a little more amorphous, like public sentiment and goodwill, or risks being taken that net a positive influence on the industry as a whole? As with most ...
