Worn & Wound
Brunch with H. Moser: the Pioneer Center Seconds Sunny-Side Up
My favorite version of the H. Moser brand is the one that acts as a gentle troll in the watch community, and puts their idiosyncratic sense of humor on full display. Not every brand can get away with a watch made of cheese, or a watch seemingly made from the disparate parts of so many Swiss Icons. To be fair, some would say that even Moser can’t get away with it – their most provocative watches are their most divisive, and the haters have a loud voice on the internet. And while I have no desire to strap a block of Swiss cheese to my wrist, I enjoy the fact that a high end indie brand is willing to infuse some watch industry commentary into the watches themselves. Moser’s latest piece, the Pioneer Center Seconds Sunny-Side Up, is not likely to be as controversial as some of the brand’s other releases, but it’s hard not to see them edging into satire. The cost of eggs, of course, has been on everyone’s mind. And the cost of watches, while not as universal a concern, has also been much discussed. So a watch from H. Moser that evokes an egg seems like a release meant to start a conversation. For the record, the retail price of the Sunny-Side Up is $15,900. The retail price of the first Moser Pioneer with a 40mm case introduced in 2023 was $14,200 at launch. A roughly 12% increase in price over a two year period is honestly not the craziest rate in the luxury watch industry. Egg prices? Between March 2023 and March 2025, the cost of a dozen eggs rose around 120% a...
