Yema Ties Up with French Navy for Dive Watches
Established in 1948, Yema was once a French watchmaking giant, having equipped the French Air Force and the first French astronaut, Jean-Loup Chrétien. It entered a long decline in the aftermath of the Quartz Crisis, but was revived under its current French owners who took over in 2009. Now Yema is once again making tool watches for professionals in a tie up with the French Navy, or Marine Nationale. A collection of dive watches “jointly designed with French Navy personnel for marine professionals”, the Navygraf X Marine Nationale is led by a time-only, automatic dive watch, as well as a variant with a GMT function. It also includes a less expensive quartz model and a ladies version, though they will not be covered here. The Navygraf Marine Nationale Automatic (left), and GMT Initial thoughts Along with fellow French brand Baltic, Yema is one of my favourite brands at the US$1,000 price point. Its watches are well designed and executed for the price, often offering strong value. Given Yema’s historical relationship with the French military – the brand supplied watches to French air force helicopter pilots in the 1970s – Yema has legitimacy in military watches, and its collaboration with the navy makes sense. The white and blue combination – a nautical palette modelled on the emblem of the French Navy – is familiar but stands out on the wrist, being immediately reminiscent of the oceans. The maritime theme of the symmetrical and legible dial is reinforc...
Time+Tide
