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Gérald Genta's 1975 Roman-coin-inspired design. Bulgari's best-selling watch for 50 years.

First Look – The World’s Thinnest Mechanical Watch, the New 1.70mm Bulgari Octo Finissimo Ultra COSC (incl. video) Monochrome
Bulgari Octo Finissimo Ultra COSC Apr 8, 2024

First Look – The World’s Thinnest Mechanical Watch, the New 1.70mm Bulgari Octo Finissimo Ultra COSC (incl. video)

The competition for ultra-thin watches is more intense than ever. Watches with a thinness that would have been unimaginable a few years ago have recently been unveiled, with manufacturers squeezing complications into minimal space and tirelessly chasing microns. Bulgari’s Octo Finissimo saga has garnered widespread recognition in this realm. The brand’s remarkable series of records […]

The Bulgari Octo Finissimo “Sketch” is Back Worn & Wound
Bulgari Octo Finissimo “Sketch” Mar 15, 2024

The Bulgari Octo Finissimo “Sketch” is Back

Back in 2022, Bulgari released the “Sketch” version of the Octo Finissimo to equal shares of acclaim and, well, the opposite. Those watches celebrated the Octo’s tenth anniversary, and this year they’re doubling down with new sketches that take the idea to the next logical step on the occasion of Bulgari’s 140th anniversary. We like to poke fun at the anniversaries here as a somewhat craven excuse for brands to sell us new stuff that we certainly don’t need, but in the case of the Octo it’s really worth celebrating. This watch has a profoundly unusual design within a subset of watches that grew in esteem by orders of magnitude over the last several years, while existing in a larger context within an industry that put more value on classic, vintage inspired designs than bold, contemporary ones during the same time period. For the Octo to rise during this period was somewhat unpredictable, and speaks to the enduring quality of the design and of the watch itself. The follow up to the original Sketch watches is sure to garner plenty of attention, and would seem to put most of it on the caliber that makes the Octo possible.  Like the first Sketch LEs, the watches seen here are likely to be somewhat divisive. The original watches, both a chronograph and time-only version, had dials that appeared to be sketched by hand. They took the familiar layout of the Octo but presented it in an illustrated format. These new references (time only models in steel and rose gold,...

First Look – Bulgari Drops a new Octo Finissimo Automatic Sketch Dial for its 140th Anniversary Monochrome
Bulgari Drops Mar 13, 2024

First Look – Bulgari Drops a new Octo Finissimo Automatic Sketch Dial for its 140th Anniversary

Introduced over 10 years ago (time flies…), Bulgari’s Octo Finissimo collection has become one of the most successful sagas in recent watchmaking history. Not only did these watches break one record for thinness after another, but they also redefined the concept of the ultra-thin watch with a contemporary design and a casual attire. For the […]

First Look – The New Bulgari Lucea Models With Mother-of-Pearl and Malachite Dials Monochrome
Bulgari Lucea Models Jan 30, 2024

First Look – The New Bulgari Lucea Models With Mother-of-Pearl and Malachite Dials

While not many of us can pull off one of Bulgari’s spectacular high jewellery watches like those presented in the Garden of Eden collection with opulent gemstone flowers winding up the arm, take heart because there are other women’s collections designed for everyday wear. One of these is the best-selling Lucea collection launched by Bulgari […]

First Look – The Bulgari Octo Finissimo Tuscan Copper a.k.a The Salmon-Steel Octo Monochrome
Bulgari Octo Finissimo Tuscan Copper Jan 29, 2024

First Look – The Bulgari Octo Finissimo Tuscan Copper a.k.a The Salmon-Steel Octo

The third record for thinness in the successful Octo Finissimo series by Bulgari, the Octo Finissimo Automatic started its life in the most monochromatic and sleek attire possible – sandblasted titanium over a tone-on-tone dial, a signature look for the collection. However, since its introduction in 2017, the model has seen multiple variations of colours and […]

First Look – The New Bulgari Octo Finissimo Automatic Blue and Gold Monochrome
Bulgari Octo Finissimo Automatic Blue Jan 29, 2024

First Look – The New Bulgari Octo Finissimo Automatic Blue and Gold

Over the years, Bulgari has released various iterations of the Octo Finissimo Automatic, showcasing the brand’s willingness to experiment with diverse materials and textures. Each subsequent model breathed new life into its appearance, unveiling a captivating and distinct aesthetic. The brand also improved the Octo Finissimo Automatic series, notably increasing water resistance from the inaugural […]

Bulgari’s Aluminium Chronograph Gets a Gran Turismo Makeover SJX Watches
Bulgari s Aluminium Chronograph Gets Dec 7, 2023

Bulgari’s Aluminium Chronograph Gets a Gran Turismo Makeover

Bulgari recently joined forces with the publisher of Gran Turismo, the bestselling video game known for its realistic portrayal of motor racing, in a pop-culture collaboration that diverges from its past partnerships with artists or architects. The result is the Bulgari Aluminium x Gran Turismo Special Edition that’s based on the brand’s signature rubber-and-aluminium chronograph. And alongside the watches, the collaboration has also spawned the Bulgari Aluminium Vision GT concept car, which is fully playable in the game.  Initial thoughts  Fabrizio Buonamassa Stigliani, Bulgari’s Creative Director, has made known his admiration for Japanese arts and culture. This inclination is evident in the brand’s Octo Finissimo collaborations, several of which were collaboration with notable creative personalities from Japan, including architect Tadao Ando. So it’s not a surprise that he has extended the exploration of Japanese culture by calling on the Sony division that created one of the world’s bestselling video game franchises. Bulgari’s creative director Fabrizio Buonamassa Stigliani with Japanese gaming designer and Gran Turismo creator Kazunori Yamauchi. Image – Bulgari The choice of the Aluminium collection as the platform for the special edition is logical, given the sporty nature of the model and the use of aluminium in motor racing. Though the two models retain the same case and bracelet as the standard version, the distinctive feature lies in their racin...

Interview – Fabrizio Buonamassa Stigliani on the Bulgari x Gran Turismo Partnership, And Designing Both a Watch and a Hypercar Monochrome
Bulgari x Gran Turismo Partnership Dec 6, 2023

Interview – Fabrizio Buonamassa Stigliani on the Bulgari x Gran Turismo Partnership, And Designing Both a Watch and a Hypercar

As the Product Creation Executive Director at Bulgari Horlogerie, Fabrizio Buonamassa Stigliani is renowned for his keen focus on design. While our discussions with him at MONOCHROME typically revolve around watches, this exceptionally versatile designer harbours various talents. The announcement of Bulgari’s collaboration with cult video game Gran Turismo provided the opportunity to unveil not […]

Bulgari weaves golden threads into their new Octo Finissimo CarbonGold collection Time+Tide
Bulgari weaves golden threads into Aug 30, 2023

Bulgari weaves golden threads into their new Octo Finissimo CarbonGold collection

The new CarbonGold variants go back to 1993, the first time Bulgari combined high-tech with traditional luxury Extremely light due to their full carbon construction, the models are highlighted in 18k rose gold Ultra-thin is the name of the game, with both the automatic and perpetual calendar movements measuring in under 3mm For Geneva Watch … ContinuedThe post Bulgari weaves golden threads into their new Octo Finissimo CarbonGold collection appeared first on Time+Tide Watches.

HANDS-ON: The Bulgari Octo Roma Chronograph is the sportiest take on the sportiest Octo Time+Tide
Bulgari Octo Roma Chronograph Aug 14, 2023

HANDS-ON: The Bulgari Octo Roma Chronograph is the sportiest take on the sportiest Octo

When it comes to big watch fairs like Watches & Wonders Geneva, it’s often the brands that aren’t officially exhibiting at the show that have some of the most exciting releases. Step out of the frenetic hive of activity that is Palexpo and go exploring Geneva’s streets, hotels and bars and you’ll find all manner … ContinuedThe post HANDS-ON: The Bulgari Octo Roma Chronograph is the sportiest take on the sportiest Octo appeared first on Time+Tide Watches.

VIDEO: Bulgari’s new Aluminium Capri and Match Point get a splash of summer-ready colour Time+Tide
Bulgari s new Aluminium Capri Jul 28, 2023

VIDEO: Bulgari’s new Aluminium Capri and Match Point get a splash of summer-ready colour

Despite being launched during the 2023 edition of Watches & Wonders, Bulgari’s summer-ready intentions were clear with their latest Aluminium limited edition duo. Named the Capri and Match Point, both seem perfectly capable companions for any holiday adventure, whether it be dipping into the azure waters off the Italian coast, or playing three points of … ContinuedThe post VIDEO: Bulgari’s new Aluminium Capri and Match Point get a splash of summer-ready colour appeared first on Time+Tide Watches.

HANDS-ON: Why the new Bulgari Octo Roma Automatic won me over with its quiet luxury appeal Time+Tide
Bulgari Octo Roma Automatic won Jul 16, 2023

HANDS-ON: Why the new Bulgari Octo Roma Automatic won me over with its quiet luxury appeal

This year the Bulgari Octo Roma received a long overdue makeover that brings it more in line with its more flashy sibling Finissimo. Not only do the changes add welcome continuity across the collection, but also a little extra elegance to the collection’s more affordable but no less delightful offering. I would hazard a guess … ContinuedThe post HANDS-ON: Why the new Bulgari Octo Roma Automatic won me over with its quiet luxury appeal appeared first on Time+Tide Watches.

Phoebe Waller-Bridge wears vintage Bulgari Serpenti Tubogas during BBC “Unpopular Opinions” segment Time+Tide
Bulgari Serpenti Tubogas during BBC Jul 5, 2023

Phoebe Waller-Bridge wears vintage Bulgari Serpenti Tubogas during BBC “Unpopular Opinions” segment

Phoebe Waller-Bridge is a powerhouse comedic talent. The writer and actor masterminded the critically acclaimed television series Fleabag, produced and wrote the hit series Killing Eve, voiced the droid L3-37 in the Star Wars film Solo: A Star Wars Story, and was brought on as contributor for the screenplay of the last James Bond film, No Time … ContinuedThe post Phoebe Waller-Bridge wears vintage Bulgari Serpenti Tubogas during BBC “Unpopular Opinions” segment appeared first on Time+Tide Watches.