SJX Watches
Louis Vuitton Revisits First Watch with the Monterey
Louis Vuitton returns to its watchmaking roots with a recreation of its first-ever wristwatch, the Monterey. The remake sticks closely to the aesthetics of the original designed by architect Gae Aulenti in 1988, but is made to modern standards. While the original was a design-oriented creation with a high-tech (for the time) quartz movement, today’s Monterey is high-end in every way – case, dial, and movement are all contemporary high horology. Initial Thoughts The Monterey is an unapologetically nostalgic watch, and a yardstick against which Louis Vuitton measures its progress. In 1988, the Parisian malletier made its first foray into the watch market with Montre I, a private label affair produced by IWC and designed by Gae Aulenti. The 1988 watch was an impressive in terms of design and concept, but somewhat dinky in terms of tech: a multifunction quartz watch in gold powered by an IWC quartz movement that is no longer reparable. (It is also worth nothing that follow-up Montre II was clad in ceramic, possibly hinting at a sequel to this limited edition.) Now, Louis Vuitton wants the world to know it can make make a watch itself, only relying on external suppliers for the very most specialised components – and to a much higher standard than the Montre of the past. And the Monterey (a play on the American mispronunciation of montre, French for watch) completely eclipses the original in quality – much like the recent revival of Daniel Roth by Louis Vuitton. The Mont...