The 2024 Paris Olympics are One Year Away, and Omega is Celebrating with a Special Edition Seamaster
It’s a fact of life in the watch world that every big brand is going to leverage corporate partnerships, celebrity endorsements, product placements, and other various synergies to get their name, and watches, out into the public square. I’ve always been fascinated by how watches are marketed and sold to us, and there’s one brand in particular that has been particularly adept at familiarizing the public with their product in a very specific, high level way. Omega seems to be everywhere. They have arguably the most famous celebrities in the world on their billboards (George Clooney and Nicole Kidman top the list), they’re part of one of the biggest film franchises of all time, and, oh yeah, there’s that whole bit about the moon landing. I guess a watch was involved? Anyway, they seem to have a presence in every corner of the culture that is watch adjacent, and nowhere, in my opinion, does it make more sense than their long standing relationship with the Olympics. We’re a year out from the 2024 summer games in Paris, France, and Omega is taking the opportunity to remind us of this particular partnership with the release of a watch meant to start the countdown to next year’s games, the Seamaster 300M “Paris 2024” Special Edition. What we have here is an execution of the current generation Seamaster Diver 300M in stainless steel, on a bracelet, with a white ceramic wave pattern dial and a Moonshine Gold timing bezel. The watch has a resemblance to another re...
Fratello
