Jan 9, 2024
Rashid Tsoroev Introduces the Evo Arrow with a Hand-Hammered Dial
Based in the southernmost corner of Russia, Rashid Tsoroev is a watchmaker who got his start in 2019 with fairly simple time-only watches powered by the oversized ETA Unitas calibre. Now Mr Tsoroev has upgraded his work, both stylistically and mechanically, with the debut of the Evo Arrow that is priced affordably at US$5,000. Still a three-hand watch but now equipped with a La Joux-Perret (LJP) automatic, the Evo Arrow sports a hand-hammered brass dial – a technique is sometimes described as tremblage – that he makes himself. Mr Tsoroev relies on suppliers for other components like the case, but he finishes all the components in his own workshop. Initial thoughts Like many independent makers in this price segment, Mr Tsoroev outsources several aspects the watch, but he applies his skill to key aspects, including producing and finishing the dial and hands; this contrasts with brands that merely design and assemble watches. Mr Tsoroev’s attention to detail is admirable, considering the price of the watch. Elements like the font he designed for the watch and the rounded arms of the hands reflect the thought put into the design and execution. Granted, there are constraints imposed by the retail price and presumably Mr Tsoroev’s location (where there are probably no suppliers in a radius of hundreds of kilometres), but the Evo Arrow feels like an honest creation by a craftsman. The only thing I would change is the movement. I would swap the LJP calibre for a Russian ...
Fratello
