TAG Heuer Introduces the Formula 1 X Mario Kart
With a near-unparalleled history in auto racing, TAG Heuer’s latest is a light-hearted take on its storied past. Inspired by the famous plumber now driving a go-kart, the Formula 1 X Mario Kart pair are both limited-edition chronographs, each opposing ends of the price spectrum. The base model is the Formula 1 X Mario Kart Chronograph with an “Easter egg” date display, while the top-of-the-line model is a variant of TAG Heuer’s tourbillon-chronograph with the COSC-certified Calibre Heuer 02T movement. Initial thoughts Pop culture adds levity to mechanical watchmaking and usually enhances the appeal, which is why the approach is a familiar one. Gerald Genta did it, and more recently RJ-Romain Jerome. TAG Heuer did it for the first time last year with the Connected × Super Mario that sold out swiftly, proving the appeal of the Italian plumber. But the Connected was a smartwatch, while the pair of new releases are both mechanical, so they have appeal for watch enthusiasts. The Formula 1 Chronograph is basic but affordable, and livened up by subtle-but-clever Mario elements, like a date display with symbols from the game instead of numerals. The Formula 1 chronograph The tourbillon, on the other hand, is essentially an amusingly whimsical iteration of TAG Heuer’s standard tourbillon-chronograph, while not costing that much more, making it a more compelling proposition than the somewhat plain regular-production model. Mario around the track Inspired by the Nintendo...
Time+Tide
