New: Kurono Calendrier Type 1 is already sold out! We explore why.
The new release marks Kurono's success once again in textbook execution of a product launch. It begins with a great design, good pricing and finishes with great marketing. Riding on Hajime's popularity, the brand story benefits from the watchmaker's credibility. The design is classic and accessible, with finishing that is a bar above most in its segment. It also benefits from finding a niche in the USD1-4k segment, in a non-mass production vertical. Its limited production possibly limited by assembly and manufacturing capacity works ironically in its favor, to create scarcity.