The Italian-American Civil Rights League: A Look Back at an Italian Legacy Through the Lens of a Wristwatch
The vintage watch market is constantly littered with timepieces featuring organizational logos, slogans, and company mascots on their dials. Wristwatch anniversary gifts and promotional products were incredibly common throughout the 20th and early 21st centuries because of their ability to advertise on someone’s wrist, similar to cars with advertising wraps for insurance and real estate companies nowadays. Many of these watches have degraded in value over time as a result of their engraved case backs and personalizations that some collectors find unappealing. However, there are some timepieces of this genre that hold their value to this day, my favorite example being the iconic Domino’s Pizza Rolex Air King that always seems to worm its way onto my Instagram feed. The watch at the heart of this article would easily be passed by many collectors on their escapades through online auction websites. I’ll admit it: I glanced right over the listing several times when it was first posted, foolishly thinking it was another inexpensive piece of advertising from the 1970s. It wasn’t until I put two-and-two together, realizing that the Italian-American Civil Rights League was an organization I had previously researched and had established an interest in, that I went back and instantly added the watch to my cart. For those of you unfamiliar with this organization and its history, allow me to introduce you to them and illustrate just how rare this watch’s existence is today. A...