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Swatch Expands their Art Watch Lineup with a New Guggenheim Collaboration Worn & Wound
Omega MoonSwatch line they’ve managed Jan 21, 2026

Swatch Expands their Art Watch Lineup with a New Guggenheim Collaboration

Few watch brands enjoy the instant brand recognition of Swatch, especially non-luxury brands. Sure, Swatch has its haters-though I’ve always found said haters unimaginative and lacking in whimsy-but the fact that their social cache and cultural relevance has stayed steady for decades is impressive. A self-proclaimed horology superfan could argue that there is nothing mechanically impressive about the brand’s offerings, but that misses the point of Swatch entirely; after all, fashion is not a dirty word.  All of this sounds like vindictive talk from a Swatch sympathizer, but really, it comes from a place of genuine admiration for the brand’s ability to stick to their guns, both aesthetically and from a business standpoint. Even with recent splashy collab offerings like the Omega MoonSwatch line, they’ve managed to stay affordable, accessible, and above all, collectable.  Swatch is no stranger to collaborations with museums and artists, but even so, the new Guggenheim Collection promises some snazzy new wrist candy for fine art enthusiasts. Inspired by the works of Edgar Degas, Paul Klee, Claude Monet, and Jackson Pollock, and created in tandem with the Guggenheim New York and the Peggy Guggenheim Collection in Venice, the line is just the latest entry in Swatch’s long-standing relationship with the fine art world. Four watches are available from the collection: two feature 34mm biosourced material cases, while the other two measure in at 41mm. Biosourced mat...

Finnish Finishing: Kortela Valta Unveils the Toka SJX Watches
Omega calibre inside Jan 9, 2026

Finnish Finishing: Kortela Valta Unveils the Toka

The Toka from Finnish duo Roope Kortela and René Valta reflects the ongoing appeal of beautifully finished, time-only watches, combining a thoughtfully reworked historical calibre with the brand’s first champlevé enamel dial. With an emphasis on high-grade finishing and increasingly in-house components - including a proprietary free-sprung balance - the Toka is a strong sophomore effort from the startup independent. Rene Valta (foreground) and Roope Kortela Initial thoughts It’s been more than 25 years since Philippe Dufour unveiled the Simplicity, a watch that challenged prevailing wisdom about what fine watchmaking was all about. Launched at a time when brands and collectors were focused on complications, the Simplicity arguably created the niche for highly finished time-only watches and intensified collector focus on independent watchmaking in general. Though the field has become crowded over the past quarter-century, collector demand has proven durable. The Toka is a watch built in this tradition. The Omega calibre inside the Toka has been heavily reworked by Kortela Valta. The watchmakers kept most of the original architecture intact, while applying high-end finishing top to bottom. Furthermore, since the start of 2025, the watchmaking duo has expanded the list of components they’re able to make in-house, including the new free-sprung balance that differentiates the Toka from the Eka and Oma models that preceded it.  The Toka features a fairly traditional...

James Lamb Introduces the Linea Editions, with Hand Engraved Titanium Dials and a New Argentium Silver Case Worn & Wound
Dec 17, 2025

James Lamb Introduces the Linea Editions, with Hand Engraved Titanium Dials and a New Argentium Silver Case

A few years ago (almost two years to the day, in fact) I picked up my James Lamb Origin Series. It’s a watch I had become kind of obsessed with in the months leading up to my purchase, and I’m happy to say that two years into ownership, long after the supposed honeymoon period would have been due to end, I’m still every bit as excited about it as I was on the day it arrived. There are a number of reasons for which we might connect to any particular watch: the aesthetics, the way it wears physically, the way it makes you feel when you wear it, and certainly the philosophy of the maker or brand behind it. I found the Origin Series watches to not only be incredibly beautiful, but the idea that these were handmade objects, pieced together in the traditional way by true artisans was something that always excited me.  Because of the handmade nature of Lamb’s work, that work is sometimes a little slow. He doesn’t participate in the traditional new watch release cycle that so much of the industry is beholden to. So I, along with many other admirers of his work, have been patiently waiting for whatever it is that would come next. Recently, we got our answer in the new Linea Edition. The Linea represents a fairly dramatic uptick in ambition for Lamb – this is not an iteration what we’ve already seen in the Origin Series, but something a little bit bolder. Still, it’s very recognizable as a “James Lamb” and adheres to the same underlying ideas that made those fir...

The James Brand and Timex Team Up Again on a New Version of their Hit GMT Worn & Wound
Timex Team Up Again Oct 22, 2025

The James Brand and Timex Team Up Again on a New Version of their Hit GMT

Timex and The James Brand is a collaboration that just makes a lot of sense. On paper, the two brands appear to be from different worlds. Timex is a historically important, mass market watch brand that at one point or another touches the wrist of just about every enthusiast – a true horological gateway drug. The James Brand is a niche EDC brand and decidedly more contemporary. But what binds them together, I think, is a common willingness to experiment and try new things. The James Brand has a catalog full of practical, innovative tools that owners continuously find new ways to put into use. And Timex has quietly been a real innovator in offering interesting, design oriented watches that represent true value to enthusiasts over these last several years, with the launch of Timex Atelier being the best example. The two brands have come together once again with a follow up to a big hit limited edition from last year in the form of a new GMT with a very on trend dial material.  The new version of the James Brand x Timex Automatic GMT, which they’ve dubbed the “Nocturne Edition,” exists on the same platform as last year’s release, with a few notable tweaks. The first notable update is Timex has swapped the titanium case of the previous version for one in stainless steel. The 41mm case has a tough, sandblasted finish, which is what you’d expect from an EDC oriented brand like TJB. The other big change is the new dial crafted from forged carbon fiber. It has the tell...

Fratello’s Top 5 Ceramic Watches From The Last Two Years Fratello
Omega dropping Oct 17, 2025

Fratello’s Top 5 Ceramic Watches From The Last Two Years

Another Friday, another list! This week, we will look at some of our favorite ceramic watches. In a week with Omega dropping a series of new ceramic Dark Side of the Moon models, it is good to look at some recent ceramic highlights. We have seen a rapid increase in ceramic releases from major watch […] Visit Fratello’s Top 5 Ceramic Watches From The Last Two Years to read the full article.

Review: the Traska Venturer GMT Worn & Wound
Omega Seamaster Still occasionally Oct 15, 2025

Review: the Traska Venturer GMT

I’m not a big “upgrader.” I’ve never been hugely interested in having the latest thing. My style of collecting (or, arguably, of “accumulating”) has always come more from a deep-seated urge for completionism, rather than a desire always to have the best or newest. When I do take the plunge on something, I try to get exactly what I want, or the best option available, and then, typically, I’m pretty happy with it. It’s why I’m still using the iPhone 12 Pro Max I bought five years ago (it works perfectly), why I was totally comfortable - in buying my first gravel bike this summer - to opt for an older model year of the Cannondale Topstone instead of the shiniest brand new version, and why I’ve felt absolutely no urge to pick up a more recent iteration of my beloved Omega Seamaster. Still, occasionally, a meaningful update comes along that genuinely grabs my attention. Most recently, that happened with the watch I’m reviewing here: the Traska Venturer GMT, now in its sixth generation. There was a time, when watches and writing were a hobby and not a vocation, that I was the “NWA-every-other-week” type, but as my collecting has slowed down, and since I’m lucky enough to satisfy much of my urge for novelty through work, I’m much more restrained in my purchasing habits. The result of this is that I’ve somewhat fallen off the microbrand treadmill, the constant in and out of FedEx boxes from my house now primarily a professional concern, rather t...

The Greatest Collectors of All Time: James Ward Packard – American Industrialist And Highly Competitive Discerning Collector Worn & Wound
Sep 30, 2025

The Greatest Collectors of All Time: James Ward Packard – American Industrialist And Highly Competitive Discerning Collector

James Ward Packard (1863–1928) was a prominent American industrialist, inventor, and watch collector. Best known as the founder of the Packard Motor Car Company, which manufactured some of the most luxurious automobiles of the early 20th century, Packard was also an avid horology enthusiast and one of the most influential watch collectors of his era. His rivalry with Henry Graves Jr. over acquiring the most complicated and exquisite timepieces played a pivotal role in advancing the art of watchmaking. James Ward Packard was an engineer both in and out of the classroom. He wired the door and alarm clock of his dormitory room with switching mechanisms and rigged telegraph lines to friends’ rooms. Five years after graduating, he applied for the first of over forty patents. Upon graduation he and his brother started manufacturing incandescent carbon arc lamps. In 1890, Packard opened the Packard Electric Company with his brother in their hometown of Warren, Ohio. Packard and his first business partner, George Lewis Weiss, initially purchased a Winton automobile in 1898. After experiencing multiple issues with it, Packard personally suggested improvements to Alexander Winton. When Winton dismissed him, Packard decided to build a better car himself, leading to the creation of the first Packard automobile. Their company, the Packard Electric Company, made automotive electric systems. It was purchased by General Motors in 1932. The Packard Automobile Company was purchased by S...

The Platinum 321 Is The Pinnacle Of Speedmaster Moonwatches Fratello
Omega not only introduced Sep 16, 2025

The Platinum 321 Is The Pinnacle Of Speedmaster Moonwatches

Omega not only introduced the Speedmaster Apollo 11 50th Anniversary editions in 2019 but also brought back the legendary caliber 321. On July 21st of that year, precisely 50 years after the Speedmaster became the Moonwatch, the brand introduced that movement in a platinum Moonwatch, the Speedmaster Calibre 321 Platinum ref. 311.93.42.30.99.001. Omega Speedmaster Calibre […] Visit The Platinum 321 Is The Pinnacle Of Speedmaster Moonwatches to read the full article.

Does Storytelling Still Sell Watches In 2025? Fratello
Omega Speedmaster Aug 4, 2025

Does Storytelling Still Sell Watches In 2025?

The greatest watch story ever told is the story of the Omega Speedmaster, the first watch worn on the Moon. That’s a fact. Another fact is that luxury in general is not about selling products. Rather, it is about emotion. That certainly is the case with post-Quartz Crisis luxury watches. The key to successfully selling […] Visit Does Storytelling Still Sell Watches In 2025? to read the full article.

Introducing: The MoonSwatch Mission to Earthphase – Moonshine Gold Fratello
Omega × Swatch MoonSwatch collection Aug 3, 2025

Introducing: The MoonSwatch Mission to Earthphase – Moonshine Gold

Back in March 2022, the watch world experienced something rarely seen - a global frenzy, not over a mechanical masterpiece or a limited-edition grail but, instead, a battery-powered, (Bioceramic) plastic-bodied chronograph. The original Omega × Swatch MoonSwatch collection dropped without much warning, causing scenes that rivaled those of sneaker releases. People queued overnight outside Swatch […] Visit Introducing: The MoonSwatch Mission to Earthphase – Moonshine Gold to read the full article.

Hands-On With The Peren Regia Lunar Eclipse Dark Fratello
Omega Speedmaster Dark Side Jul 16, 2025

Hands-On With The Peren Regia Lunar Eclipse Dark

What does it mean for a watch to be “stealthy”? Does that translate into one that is as dark as possible on the wrist, even if it means forgoing readability? A good example would be the Omega Speedmaster Dark Side Of The Moon “Black Black,” a fully blacked-out ceramic Speedy that is as “undercover” as […] Visit Hands-On With The Peren Regia Lunar Eclipse Dark to read the full article.

Fratello Summer Watch Picks 2025: RJ’s Choices From Rolex, Omega, Grand Seiko, And G-Shock Fratello
Grand Seiko Jul 14, 2025

Fratello Summer Watch Picks 2025: RJ’s Choices From Rolex, Omega, Grand Seiko, And G-Shock

Yes, I know this series is supposed to be about watches for summer, but is there such a thing as a typical summer watch? I think I’ll go against the grain and refer to my picks as “holiday watches” instead, as preparing for a vacation is when I carefully select the watch (or watches) I […] Visit Fratello Summer Watch Picks 2025: RJ’s Choices From Rolex, Omega, Grand Seiko, And G-Shock to read the full article.

I Should Have Bought A Speedmaster As My First Watch Fratello
Omega Speedmaster Jun 3, 2025

I Should Have Bought A Speedmaster As My First Watch

The Omega Speedmaster is a great watch. That’s probably not a controversial statement. But is it a great first Swiss watch for those looking to start their way along the winding path of their horological journey? After some reflection on mine, I’d say it is. Let me explain why. The Omega Speedmaster is an icon. […] Visit I Should Have Bought A Speedmaster As My First Watch to read the full article.

Our Favorite Watches for Summer 2025 Worn & Wound
Omega Planet Ocean 2200.50 I May 26, 2025

Our Favorite Watches for Summer 2025

It’s Memorial Day Weekend, the unofficial start of summer. You know what that means: it’s time to talk summer watches. We’re not really sure when the “Summer Watch” concept began in earnest, but every year, the community’s thoughts collectively turn to seasonally appropriate watches for the hot and sticky months. Are summer watches a watch media invention? It’s possible. But there’s no denying that some watches just work better in the warmer, sunnier weather. We’d never say you can’t wear a precious metal watch dress watch on a glossy leather strap in the middle of July, but somehow we all seem to know that a lightweight diver on a rubber strap just makes more sense. Here then, are the watches we anticipate getting the most time on our wrists this summer. Feel free to chime in in the comments below to let us know what you expect to be wearing most as the summer heat sets in. Devin Pennypacker A go-to summer watch could really only mean one thing to me, it’s dive watch season. Truthfully, it’s always dive watch season for me, but at least during this time of year, I have some justification. More likely than not, if you run into me this summer baking like a lizard on the beach, jumping through the cold waves like a child, or taking in some fresh air, prolonging my time in the park, I’ll most likely be wearing my Omega Planet Ocean 2200.50. I am sure I just shocked everyone with that out-of-character pick.  Sure, I could have selected any dive watch...

The Greatest Horologists You’ve Never Heard Of: James Cox (c.1723–1800) – Early Entrepreneur & Creator of Elaborate and Decorative Timepieces Worn & Wound
Apr 29, 2025

The Greatest Horologists You’ve Never Heard Of: James Cox (c.1723–1800) – Early Entrepreneur & Creator of Elaborate and Decorative Timepieces

James Cox (c.1723-1800) was a British jeweler, goldsmith and entrepreneur and the proprietor of Cox’s Museum. Cox produced lavishly ornamented automata for trade with the Far East, first with India and then with China, where the reception of his ‘toys’ or ‘sing-songs’, as the Chinese are believed to have called them, was at first a huge success. Cox was an extraordinary gentleman living in 18th century London. This was a time of great opulence with the wealthiest showing their status through objects they commissioned and owned. Cox was a clockmaker, jeweler, and entrepreneur known for creating elaborate and decorative timepieces, automata, and mechanical curiosities. He gained fame for his luxury goods, which were highly sought after by the elite. Cox’s work blended mechanical innovation with exquisite craftsmanship, producing items that were not just functional but also ornamental and artistic. Cox’s career as a jeweler began as early as 1751, and his automata were designed by leading artists including Johann Zoffany and Joseph Nollekens. In the 1760s, John Joseph Merlin became his apprentice. Though he declared himself a goldsmith, he employed several jewelers and manufacturers who would have done much of the work. Jewel cabinet with watch signed James Cox, c.1765-70. Image courtesy of the Met Museum This cabinet is an excellent example of an exquisite item made by Cox and bearing his signature. On its doors are enameled personifications of Winter and S...

Fratello Favorites: The Best Vintage Watches Under €5K - Jorg’s Picks From Omega, Rolex, And Cartier Fratello
Cartier Welcome Mar 3, 2025

Fratello Favorites: The Best Vintage Watches Under €5K - Jorg’s Picks From Omega, Rolex, And Cartier

Welcome to another installment of Fratello Favorites! If you’ve been following Fratello recently, you’ll know that this time, we are sharing our favorite vintage watches under €5K. After Thomas kicked the series off and Daan presented his picks just before last weekend, I am third in line to present mine. Selecting them was fun but […] Visit Fratello Favorites: The Best Vintage Watches Under €5K - Jorg’s Picks From Omega, Rolex, And Cartier to read the full article.