Hodinkee
Business News: You Can Now Make Your Own Unique Swatch Using Its 'AI Dada' Tool
Based on your prompts to its AI software, Swatch will design your watch, produce and ship it to you within about a week.
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Hodinkee
Based on your prompts to its AI software, Swatch will design your watch, produce and ship it to you within about a week.
Worn & Wound
One of watchmaking’s simplest but most iconic complications, the date window, is the source of much admiration, and yes, a little bit of ire. One of the biggest points of contention on any inclusion of a date window is the balancing of it on the dial; after all, how do you place it to not ruin the symmetry (or asymmetry) of a carefully-crafted design? With their new Ref. 5330 Dive Chronometer, Serica has chosen a sleek solution for their first date window inclusion: nestle it at 3 o’clock, taking the place of the marker, and give it a crisp red accent to stand out. Sure, it’s not necessarily revolutionary, but it adds a sophisticated touch to an already clean dial. The core tenets of the 5330’s design carry over from other models in Serica’s Dive Chronometer lineup, with circular hour markers and a double graduation bezel being the most recognizable, and a 39mm 316L stainless steel case housing an identical SoProd M100 Swiss automatic movement. The matte black dial and anthracite-grey outer bezel ring contrast with the steel of the inner bezel and case, and the cream Super-LumiNova on the hands and hour markers. Similarly, the cream date window and red numeral add both a sense of cohesion and a highly legible flash of color to give the dial an extra layer of aesthetic complication. It’s certainly a welcome addition visually, and keeps the design from feeling too austere. At 12.2mm in thickness and 46.5mm lug-to-lug, the 5330 is sized well for most wrists, and...
Fratello
The British Watchmakers’ Day enjoyed its third outing with another successful show. With 48 brands and 26 event-exclusive timepieces, there was a lot to see. Some changes this year included splitting general admission tickets into morning, afternoon, and evening time slots. The morning tickets sold out quickly, but the evening still had spaces right up […] Visit Photo Report: Highlights From The 2026 British Watchmakers’ Day to read the full article.
SJX Watches
After the unexpected departure of its last leader at the start of the year, TAG Heuer has announced Béatrice Goasglas will take over as chief executive officer starting May 1, 2026. Currently president of the brand’s Americas division, Ms Goasglas’ background lies in digital marketing and client experience. She joined TAG Heuer in 2018 as vice-president of Digital & Client Experience, before rising to head the Asia-Pacific market. Notably, she worked with Frederic Arnault on Connected smartwatch during her stint at TAG Heuer headquarters, at the time one of the brand’s most important projects. Mr Arnault rose to chief executive of TAG Heuer, then moved on to head the LVMH Watch Division. He is now leading “quiet luxury” label Loro Piana, although Mr Arnault is known to retain an eye on the watch brand he once led. Prior to that, she held digital marketing and client-relations roles in fashion and cosmetics. While this background e-commerce and client relationships is an unusual background for the chief of a mainstream watch brand, it is perhaps useful and fitting for the luxury watch industry in the 21st century, and also revealing as to where TAG Heuer wants to go.
Teddy Baldassarre
Choosing a watch is hard, but zeroing in on a specific type of watch should theoretically make it easier. That is, of course, unless you intentionally make that more difficult…which is exactly what we’ve done. For the latest episode of Editors' Picks, we challenged the Teddy Team to choose the best dress watch – in their opinion – under $1,500. This mission is straightforward in theory, but more complicated in practice. As the watch market continues to change and prices increase each year, finding the best in a category at reasonably attainable price points only gets more difficult. But down below, we're taking that challenge in stride and using it to create a compass for the audience. Today’s under $1,500 mission deals directly with more affordable dress watches, and we are here to prove you don’t need to break the bank to look like a million bucks in formal wear. Is this list definitive? No, and it's not intended to be. Feel free to jump into the comments to let us know which is your favorite and any watches you would add to the list. Danny Milton: Frederique Constant Classic Index Black Price: $1,195 This price point becomes increasingly harder to sort out as time goes by, but nonetheless, I am zeroing in on a brand that has masterfully navigated the balance between homage and innovation. Frederique Constant might very well be the most underrated watch brand in terms of its ability to produce in-house manufacturing at a price that doesn't break the proverbi...
Worn & Wound
The third annual British Watchmaker’s Day was held this year on March 7th. As in previous years, the room was packed with brands and attendees, and there was an undeniable buzz of excitement. This was both my and Zach Kazan’s second time attending the fair, though between us, we’ve been to all three years, and it seems we’ll go annually. Not only are there great watches and event-specific limited editions, but the British indie scene is particularly exciting. The brands have a unique personality and a collaborative spirit between them that is great to see. But more importantly, the crowd is amazing not just at the fair, but also at our annual meetup with Arken. Below is a gallery of photos from the event. Enjoy! Images from this post: The post Gallery: British Watchmakers’ Day 2026 appeared first on Worn & Wound.
Monochrome
Following the sudden and surprising departure of Antoine Pin in January, after being at the head of TAG Heuer for just over a year, the Swiss watchmaker owned by French luxury powerhouse LVMH has just announced the appointment of a new CEO – after several shakups, following the departure from this role in 2013 of […]
Two Broke Watch Snobs
The Serica 5330 is the brand's first date-equipped dive watch-a 39mm, COSC-certified chronometer with a new dial and ceramic bezel.
Worn & Wound
Ever since I got the results back from a DNA test I sent off to Ancestry, I’ve become something of an unrepentant Anglophile. That doesn’t mean I’ve covered my walls in Union Jacks or suddenly embraced everything coming out of Britain (I still think The Beatles are just okay). But even so, I do have a bit of a soft spot for all things English – and you can include Farer in that mix. Farer has long been a watchmaker that I’ve admired, not least of all because there’s a good chance that anyone on their payroll and I are related (it is a rather tiny island). In reality, Farer has built a brand on two pillars which have made it undeniably eye-catching: a keen sense of color and a suite of watch types for anyone’s personal preference. And with the release of their latest 35mm Cushion Case collection, we see both of these qualities in action. The new models build on the cushion-shaped case Farer first introduced in 2022, but bring the design into a smaller format. Measuring 35mm across and just 10mm thick, the new collection has had some design changes to better suit the updated diminutive size. Subtle adjustments to the case architecture give the design a slightly sharper and more contemporary feel. The bezel now slopes more dramatically, helping the polished surfaces catch the light from multiple angles. That curvature continues through the case sides into Farer’s distinctive “bat ear” lugs, while a scalloped section between them allows the strap to sit clo...
Fratello
The microbrand segment of the watch industry has evolved dramatically over the last decade. What once felt like a niche corner of the horology world has grown into a thriving ecosystem of small companies producing thoughtful, design-driven watches. Some focus on value, others on originality, and a few are beginning to push the boundaries of […] Visit Fratello Talks: The Microbrands To Watch In 2026 to read the full article.
Fratello
The guys at Serica take their vintage-inspired designs very seriously. The brand’s watches are all about the perfect proportions, high legibility, and great wearability. Up until now, a date window wasn’t part of that equation. However, as representatives of many brands tell us, some people won’t buy a watch unless it has a date window. […] Visit Serica Introduces The 5330 Dive Chronometer - The Brand’s First Watch To Feature A Date Window to read the full article.
Two Broke Watch Snobs
Farer's new 35mm Furneaux and Belzoni feature spun gradient dials, a hand-wound Sellita, and steeper cushion case angles.
Time+Tide
Breitling has been on a roll of late, refreshing its old designs, and bringing back the original reverse panda is proof of that.The post The OG reverse-panda returns: the new Breitling SuperOcean Heritage B01 42 “Reverse-Panda” appeared first on Time+Tide Watches.
Worn & Wound
And just like that, it’s Super Watch Season. Every year we see a handful of watches that come to market that exist for the purpose of displaying the absolute pinnacle of what a brand can accomplish. Think of ultra complicated watches from Vacheron Constantin released in recent years, or pieces from Greubel Forsey focused on extravagant hand finishing and machining. The new release from Girard-Perregaux feels like a member of this rare category. The new Minute Repeater Flying Bridges combines a tourbillon and a minute repeater with GP’s famous “Three Bridges” movement architecture. The highlight here, beyond the rarity of a repeater, is that the new Calibre GP9530 is a self-winding movement (via a micro-rotor), which is exceedingly rare among chiming watches and, to a lesser extent, tourbillons. Girard-Perregaux has a long history in chiming watches that dates back to the 1820s, and the Minute Repeater Flying Bridges is fashioned as a tribute to those earliest repeaters, while being unapologetically contemporary in its design. Certainly part of that tribute is in the craftsmanship itself, and in the use of the most modern technology available to create the best chiming mechanism possible. To that end, the movement has been radically skeletonized not only for aesthetic reasons but to prioritize resonance. According to the brand, every technical choice made in the development of the new watch was made in the name of optimizing the sound of the chime. For a repeat...
Fratello
One of my all-time favorite chronographs is the Breitling Top Time ref. 810. It’s a stunning classic hailing from a long line of legendary reverse-panda chronographs that Breitling produced in the ’50s and ’60s. I could easily create a list of 5–10 of my Breitling favorites from that era, so when the brand announces a […] Visit Breitling Introduces The Stylish Reverse-Panda Superocean Heritage B01 Chronograph 42 to read the full article.
Two Broke Watch Snobs
Explore watches that can realistically anchor a one-watch collection. Discover tested picks that handle work, travel, and daily wear without constant swapping.
Monochrome
Few timepieces showcase the technical sophistication of traditional watchmaking as clearly as minute repeaters. The new Girard-Perregaux Minute Repeater Flying Bridges introduces this complication with its demanding mechanism, combined with a tourbillon and an automatic micro-rotor winding system. The watch is built around the brand’s recognisable Three Bridges architecture, presented in a modern openworked interpretation […]
SJX Watches
After its successful indie-focused First Strike auction last October, upstart auctioneer Marteau & Co is back with The Echo, an online-only auction that opens at noon Geneva time on March 12 with a focus on independent watchmaking. Marteau & Co was founded just last year, and one of its cofounders is Arthur Touchot, an industry veteran who spent several years as a journalist followed by a stint at a prominent auction house. Now all-in with Marteau, Mr Touchot brings his insider’s to Marteau, explaining its unique position in the market. The Swiss auctioneer sets itself apart with its intriguing “Maker’s Fee” concept, which rewards the maker of the timepiece with 3% of the hammer price for each watch sold, allowing a brand to benefit from the appreciation of its products. While artists’ resale rights, or droit de suite, is far from a new concept, and has been codified into law in the European Union and United Kingdom, Marteau & Co’s approach is the first instance of its application in watchmaking. Lot 1 – Daniel Roth Chronograph Ref. 2147 When Daniel Roth launched his eponymous brand in 1988, after helping revitalize Breguet, he also created the genre of independent watchmaking we know today, preceding even Franck Muller and F.P. Journe. With his double ellipse case design Roth pioneered the idea of building a brand around a single strong design language, a contrast to the menagerie offered by other high end brands of the time, an approach later followed by ot...
Worn & Wound
As Watches & Wonders approaches, I find myself thinking back to last year’s fair and the various high and lowlights from that crop of releases. I’ve commented before about a pretty big highlight of last year’s show being Parmigiani Fleurier’s output, particularly their very strong Toric perpetual calendar. This is one of those watches that I rarely go a week without thinking about, like the woman in the white dress that Bernstein remembers from the ferry in Citizen Kane. Anyway, Parmigiani is always a fun meeting at Watches & Wonders and my expectations are high after last year. In what I imagine will be their last release before the show next month, the brand has just introduced a new pink colorway to the Tonda PF line in 36mm. I’m not sure if we can consider this a preview of things to come (honestly, we probably can’t) but it’s a strong release nonetheless further bolsters the Tonda PF platform as an important player in the integrated bracelet sports watch landscape. The new Tonda PF Automatic 36mm Alta Rosa brings a lighter dial color to the steel version of the 36mm Tonda PF for the first time – previously this watch had been available in blue and two shades of gray. Pink dials of course are often associated with watches targeted toward a female clientele, but hopefully the greater watch collecting community has moved beyond these types of prohibitive norms around gender and watch preferences. This is a really attractive color that can be worn by a...
SJX Watches
Having teased its newest collection with a family and friends edition last year, Kollokium has finally taken the wraps off the Projekt 02 Variant B, which offers a low-profile die-cast stainless steel case and a terraced topographical dial. A massive box-form crystal contains the scene, offering a panoramic view of the 67 pieces that comprise the nine layers of the dial. A limited edition of 399 pieces, the Variant B is a well-priced entry point to the world of independent watchmaking, and could easily be worn daily. Initial thoughts Kollokium is a relatively new name in independent watchmaking, but the company’s three founders, collector Amr Sindi, designer Barth Nussbaumer, and Louis Erard managing director Manuel Emch, bring a trained eye and a fresh perspective to the brand. With a strong emphasis on design, underpinned by a simple but competent calibre, Kollokium seems to have mastered the game of trade-offs required to market a distinctive watch at an affordable price. Left to Right: Amr Sindi, Barth Nussbaumer, Manuel Emch. The Variant B is fundamentally a simple time-only watch, powered by an off-the-shelf La Joux-Perret cal. G101, an increasingly common base movement prized for its economy and autonomy, with a healthy 68-hour power reserve. But Kollokium’s watches are anything but ordinary, owing to the brand’s unusual dial treatments and case processing. The Variant B is technically the first publicly available version of the Projekt 02, which debuted last ...
Two Broke Watch Snobs
Luminox's Navy SEAL Chronograph XS.3587 arrives in a new coyote tan and black colorway, bringing tactical styling to a diver-chrono combo.
Fratello
Hublot regularly makes headlines. Most of the time, however, these headlines revolve around marketing and branding. A new superstar ambassador or a crazy limited edition is more likely to generate exposure than pure watchmaking prowess. Now, in part, this is down to Hublot’s doing. The house focuses on being radical, and it doesn’t mind stepping […] Visit Talking In-House Movement Manufacturing With Hublot’s Chief Product Officer, Sadry Keiser to read the full article.
Monochrome
In a market overcrowded with vintage-inspired dive watches, ranging from truly affordable models to high-end watches produced by esteemed brands, Eska, a name with over 100 years of history (with a stop from 1987 to 2024), has managed to find a place for its cool-looking, well-built and fairly priced Amphibian 250 collection. Modelled after a […]
Fratello
We’ve been following the horological adventures of Vincent Bonnaud (1991, France) since 2021, when he introduced his first BND dive watch. What caught my attention was that Vincent received a lot of praise for his BND watch from former Rolex ambassador and COMEX diver Théo Mavrostomos. Someone who worked for COMEX for two decades and […] Visit Meet The Third Iteration Of The BND Dive Watch to read the full article.
Teddy Baldassarre
The Vostok Amphibia has long been recognized by in-the-know enthusiasts as one of the most affordable yet reliable dive watches on the market, as well as one that retains a quirky appeal like no other, owing both to its origins in Soviet Russia as well as its more recent turn as a character-defining prop in a cult-classic Wes Anderson movie. Here’s everything you need to know about the Vostok Amphibia and a brief hands-on review of one of the current models. [toc-section heading="Russia’s Watchmaker: Chistopol Watch Factory"] The backstory of the Vostok Amphibia is one that is winding and complex, and it actually can be traced back not only as far as World War II Russia but even farther, to the Hampden Watch Company of Canton, Ohio. In 1930, the bankrupt Hampden sold its machinery, equipment, and technical designs to the First State Watch Factory, soon to become the First Moscow Watch Factory, founded in Russia (then the Soviet Union) on the order of Joseph Stalin. It was the nation’s first state-owned manufacturer of watches and mechanical movements. With Nazi Germany’s army advancing on Moscow in 1941, the factory was evacuated to Chistopol, a town in Tatarstan on the banks of the Kama River. The renamed Chistopol Watch Factory produced not only watches and movements but also equipment for the Soviet military, both during the war and in the decades afterwards. Chistopol Watch Factory became the official watch supplier of the USSR Ministry of Defense in 1965 and...
Two Broke Watch Snobs
The Timex Expedition Freedive Solar is an affordable solar watch built from ocean-bound plastic, with a rotating bezel and a $159 price tag.
Deployant
Breitling announces a new partnership for the Formula One with Aston Martin Aramco, and releases a new Breitling Navitimer B01.
Two Broke Watch Snobs
Find the best watches for corporate office work that stay under a cuff and look sharp in meetings. Explore reliable picks from both large and niche microbrands.
Fratello
Welcome back to another episode of Fratello On Air! We’re back (sort of) after more travels, and this week, we discuss the fallout that happens once a formerly unloved brand becomes popular. Call it sour grapes or wanting to keep something to oneself, but feel free to listen to our thoughts on the subject. Enjoy […] Visit Fratello On Air: When A Cult Brand You Enjoy Goes Mainstream to read the full article.
Teddy Baldassarre
When it comes to luxury watches, rarely is a timepiece experienced on the wrist before it is admired through a lens. Horological photography has evolved so much that high-resolution imagery and macro-cinematography have become a virtual loupe, portraying the watch’s qualities and character through focus stacking and special lighting. For brands like MING, the photograph is the primary medium of truth, since the founder of the company is a world-class photographer. Ming Thein spent years dissecting the world’s finest timepieces through the lens of a camera. Before long, he became one of the industry’s most respected photographers, forming an obsession with light and how it behaves on the surface of a watch. Since building his own brand, Ming Thein has continued to nurture this special relationship between timekeeping and imagery, so much so that it has become part of the brand’s unique story. Every curve of a flared lug or inverted lume track on a dial is designed to catch, bend, and manipulate light – a philosophy that has translated into a string of global successes, including the "revelation" of the 17.06 Copper and the 2024 GPHG-winning 37.09 Bluefin. [toc-section heading="The Brainstorm That Gave MING Its Lift-Off"] Early concept sketch Plenty of business ideas have probably been dreamt up while racking up air miles, but the origins of MING were perhaps among the most unexpected. During a return flight from a 2014 watch fair, cruising 30,000 feet above the gr...
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