SJX Watches
Phillips to Offer Francis Ford Coppola’s Personal F.P. Journe “FFC”
Acclaimed director Francis Ford Coppola, best known for films like The Godfather and Apocalypse Now, is selling the watch that bears his name, the F.P. Journe FFC – it is FFC’s FFC. Mr Coppola’s personal FFC prototype is expected to be the top lot at Phillips’ New York auction taking place in December. The timing of the auction is opportune for Mr Coppola, who funded his latest – and arguably most ambitious – film, Megalopolis by selling a vineyard and then borrowing against his other holdings in the California wine industry. Against a US$120 million budget, Megalopolis grossed only $15 million, and now the legendary director is auctioning off much of his prized watch collection. Initial thoughts Positioned at the top of the F.P. Journe collection alongside the Sonnerie Souveraine and Astronomic Souveraine, each FFC is engraved with the customer’s name. In this case, that name is Francis Ford Coppola. That makes it arguably the FFC to own, even surpassing the unique tantalum example made for Only Watch 2021, which sold for CHF4.5 million. In this context, the estimate of over US$1 million seems conservative. The unique FFC made for Only Watch in 2021. F.P. Journe rarely sells prototypes. Only a handful of the brand’s prototypes have ever emerged for sale publicly, and all of those were originally sold by Mr Journe well before the firm achieved the success it does today. F.P. Journe simply doesn’t need to sell prototypes anymore. The FFC, and Mr Coppola...
