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Introducing – The New and Bold Kurono Tokyo Vermilion Chronograph Monochrome
Kurono Tokyo Vermilion Chronograph Let’s get Aug 20, 2025

Introducing – The New and Bold Kurono Tokyo Vermilion Chronograph

Let’s get something out of the way immediately: yes, it is brightly coloured, and yes, it isn’t the easiest watch to acquire. Right, let’s now be more serious about Kurono Tokyo and its latest watch, the Vermilion Chronograph. What is Kurono? Well, that’s the accessible brand of independent watchmaker Hajime Asaoka, a bit like so-called […]

Selection By Elimination - How I Found The Perfect Rolex Datejust Fratello
Rolex Datejust Before I start Aug 20, 2025

Selection By Elimination - How I Found The Perfect Rolex Datejust

Before I start this article, there’s something I must confess: I do not currently have a favorite Rolex Datejust. It’s not because I don’t like the watch or because I’ve tried and failed to find one - quite the opposite. If I can’t quickly name my favorite reference of this octogenarian Rolex model, it’s simply […] Visit Selection By Elimination - How I Found The Perfect Rolex Datejust to read the full article.

Hands-On: The Traska Commuter 38 - A Daily Driver That Leaves A Lasting Impression Fratello
Aug 19, 2025

Hands-On: The Traska Commuter 38 - A Daily Driver That Leaves A Lasting Impression

In a fast-paced world, slow and steady progress is not often the chosen growth path for small watch brands. However, Traska has chosen this path and, as a result, has cultivated a passionate and dedicated following that loves the brand and its strategy. I have been keeping an eye on Traska over the past couple […] Visit Hands-On: The Traska Commuter 38 - A Daily Driver That Leaves A Lasting Impression to read the full article.

Louis Erard Makes Hand Engraving Affordable SJX Watches
Louis Erard Makes Hand Engraving Affordable Aug 19, 2025

Louis Erard Makes Hand Engraving Affordable

Louis Erard’s niche is making either watchmakers or techniques affordable – the Gravée Main is hand engraving priced accessibly. The watch is entirely engraved by hand, across the bezel, case, crown, and buckle, with a classical leaf motif by Maksym Shavlak, a watchmaker and engraver from Ukraine. The resulting look is a blend of Gothic and Baroque, but the underlying watch retains the usual dimensions and movement of Louis Erard, while the dial is glossy black lacquer that evokes fired enamel. Initial thoughts I appreciate Louis Erard’s consistent focus on making interesting names or techniques affordable; its recent Damascus steel regulator being an example. Some micro-brands or one-man shops do the same for slightly less, particularly for certain decorative techniques, but without the finesse of Louis Erard. A good deal of credit for this goes to Manuel Emch, who oversees Louis Erard and lends his eye to the brand’s creations. The Gravée Main sits squarely in the sweet spot where Louis Erard excels. Admittedly, the ornate look is not for everyone, some might even find it tacky. But I like it; the look is appealing and the execution shows attention to detail. The tone-on-tone lacquered dial is a smart complement to the elaborate case. And that attention to detail is also evident in the engraving, which continues onto both the crown and buckle, which are sometimes overlooked. Price-wise the Gravée Main is pricier than the typical Louis Erard limited edition, bu...

Oris Unveils the New York Harbor Limited Edition II and Continues their Partnership with the Billion Oyster Project Worn & Wound
Casio nally Aug 18, 2025

Oris Unveils the New York Harbor Limited Edition II and Continues their Partnership with the Billion Oyster Project

Back in 2022, we brought you a story on the first watch Oris released to celebrate their partnership with the Billion Oyster Project. That particular Aquis was a real head turner, using mother of pearl in a unique fashion to create a dial meant to conjure the Hudson River. But the more interesting story then, as it is now as Oris releases the long awaited follow up piece, is the one about the Swiss brand’s interest in conservation, and the mission of the Billion Oyster Project.  If you need a refresher, the Billion Oyster Project exists to restore New York Harbor’s oyster reefs, and to educate the public on the inherent benefits of this endeavor. A fully grown oyster is, somewhat amazingly, able to filter as much as 50 gallons of water per day. Reintroducing oysters (a billion of them!) into New York waterways has the potential to dramatically clean up those waters in a sustainable and natural way. The founders of the Billion Oyster Project, Murray Fisher and Pete Malinowski, say that they’ve already introduced 150 million oysters into the harbor. They started in 2014, so if you do the math, there’s still plenty of work to be done to get to that billion number, but it’s far from an impossible goal. One of the charms of the Billion Oyster Project is that it is by its very nature a group effort – the organization has a lot of help, and enlists public schools, volunteers, and occasionally a Swiss watch brand to lend a hand. Every time they get in the harbor and a...

Timex Expands the Marlin Collection with New Chronographs and GMTs Worn & Wound
Casio couldn’t So whenever Aug 18, 2025

Timex Expands the Marlin Collection with New Chronographs and GMTs

To me, a Timex watch is like an automatic Honda Civic; a taste of bigger and better fun that offers a lot of enjoyment on its own, even without a manual transmission and turbocharger. My first analog watch was a Timex Weekender, and it opened my eyes to the world of timepieces in a way that even a digital Casio couldn’t. So whenever the iconic budget brand announces something out of their normal range of basic watches, I get excited. Will it be my next easy recommendation to a young watch newbie, or “just another Timex”? It all depends on execution and, most crucially, price range. With that in mind, let’s take a look at two new additions to the Timex Marlin range: the Jet Quartz Chronograph, and GMT.  First, the Jet Quartz Chronograph. Two references are available, both with contrasting subdials at the 3 and 6 o’clock positions, and a date window at 12. The TW2Y4600 sports a silver dial with black subdials, while the TW2Y4700 swaps in a brown dial and white subdials. Both feature a 40mm recycled stainless steel case with pushers at 2 and 4, and a knurled crown. Strap options differ, though, as the silver dial model stays secured via a matching stainless steel 6-link bracelet, while the brown dial is paired with an obsidian leather strap with quick-release spring bars. Inside both is a quartz movement and the cases are water resistant up to 50 meters; a domed Hesalite crystal and screwed-on case back with “Jet” text cap off the 1960s look of the watch. It’...

Introducing: The Chronoswiss Opus Chronograph Purple Rain Fratello
Chronoswiss Aug 18, 2025

Introducing: The Chronoswiss Opus Chronograph Purple Rain

Thirty years ago, Chronoswiss founder Gerd Rüdiger Lang created a watch that earned itself a place in the history books. The 1995 38mm Opus CH 7523 was the first serially produced self-winding skeletonized chronograph. The watch was powered by a heavily modified Valjoux 7750 movement and was voted “Watch of the Year” by the readers […] Visit Introducing: The Chronoswiss Opus Chronograph Purple Rain to read the full article.

Insight: The Evolution of Patek Philippe Marketing Since 1839 SJX Watches
Patek Philippe Marketing Since 1839 Often Aug 18, 2025

Insight: The Evolution of Patek Philippe Marketing Since 1839

Often behind every watch brand’s marketing and image is an overarching influence that can be subtle or explicit. For Patek Philippe, that influence reveals a long arc of intention, carried across centuries, shaped by consistency, and reinforced through a remarkable alignment between product and message. From its early days in royal courts to modern-day exhibitions in New York and Shanghai, the company has approached communication as a reflection of its philosophy. Over nearly two centuries, Patek Philippe has maintained a consistent approach to communication – measured, stable, and aligned with the brand’s long-term perspective. The manner of Patek Philippe telling its own story is perhaps as interesting as its watches. We trace the way in which Patek Philippe has communicated over time, from introducing itself to the mind of the client, to adapting to a changing world, all while remaining aligned with its values. We also examine the brand’s choices in language and imagery, looking in particular to its early references to inheritance, which evolved into the familiar campaign that continued across decades. Launched in 2025, but perhaps enjoyed by many generations to come Foundations and Royal Recognition (1839–1877) When Patek Philippe was founded in 1839, the idea of advertising a luxury watch was almost nonexistent. Most manufacturers relied on trade reputation, medals at international exhibitions, and word-of-mouth among wealthy clientele. In contrast to today,...

New: Panerai Submersible Marina Militare PAM01697 & PAM01698 Carbotech™ Deployant
Panerai Submersible Marina Militare PAM01697 Aug 16, 2025

New: Panerai Submersible Marina Militare PAM01697 & PAM01698 Carbotech™

Panerai’s Submersible Marina Militare PAM01697 and PAM01698 are tactical evolutions of the brand’s dive watch lineage, paying tribute to the Italian Navy’s aviation division (Aviazione Navale). Both models feature green-grained dials, radar-style subdials, and engraved casebacks, but diverge in material execution-one in brushed steel, the other in Panerai’s proprietary Carbotech™.

Hands-On: the Apiar Gen1.0 Worn & Wound
Aug 15, 2025

Hands-On: the Apiar Gen1.0

The British brand Apiar has an intriguing slogan emblazoned across the front page of their website: Impossible Watches. Made Possible. If you spend enough time thinking about watches, collecting watches, and learning about watches, you begin to realize their limitations. Whether they’re chronometry related or have to do with the design and build of the watch itself, there are certain things that just can’t be done, or else stretch the limits of our current technology to the point where those things aren’t remotely feasible. The crazy idea you had for a watch case that defies the laws of physics might be something that only exists on paper.  Additive manufacturing and 3D printing technologies have the potential to change that. When a metal object is formed by adding material to it rather than stripping it away, a manufacturer can create shapes, textures, and structures that would be impossible otherwise. Apiar’s Gen1.0 is a thrilling example of the possibilities of 3D printing in watch manufacturing. They’re by no means the first to create watches this way, of course, but they’re part of a new class of brands using the technology in an experimental way that seems to finally make the most of it, creating not just beautiful objects that defy watchmaking convention, but watches that redefine our expectations around durability, lightness, and other metrics by which all of us evaluate these things. Importantly, the use of additive manufacturing also democratizes wat...

31 Crazy Unique Watches Teddy Baldassarre
Aug 14, 2025

31 Crazy Unique Watches

Generally speaking, most watch consumers tend to prefer watch designs that are - for lack of a better term - approachable, the kind of style that can be worn every day without drawing an undue amount of attention. Class is often associated with being understated, after all. For most enthusiasts, design, craftsmanship, mechanical complexity, and value for dollar are all subjectively weighed in an effort to determine the most appropriate timepiece decision. Naturally, the result is that the watch industry focuses a great deal of its effort on  practical designs intended to please a large percentage of the population in an ultimate effort to sell. Outliers and more novel designs are considered risky and are often left behind in the race for mass-market appeal. But what if, some independent watchmakers ask, you’ve simply had enough of brands cutting-and-pasting each other’s designs? We’ve all noted, “That’s more or less a Rolex Submariner,” one too many times when seeing the latest "new" piece. Let's say that sometimes you may want something different and maybe even a little bit crazy. And for the sake of argument, and for a more comprehensive list, let's also say you have a nice chunk of money to spend. Sure, you could take your cash and make an informed, reasonable decision to keep on fitting in with all the other watch nerds on your Instagram feed, but this list is for enthusiasts interested in the road less traveled, searching for different, interesti...

First Look – The New Glashütte Original Seventies Chronograph Panorama Date with “Plasma” and “Fusion” Dials Monochrome
Glashütte Original Seventies Chronograph Panorama Date Aug 14, 2025

First Look – The New Glashütte Original Seventies Chronograph Panorama Date with “Plasma” and “Fusion” Dials

Glashütte Original’s Seventies Chronograph Panorama Date, introduced in 2014, captured the design groove of 1970s watches with TV-shaped profiles. However, instead of settling for an accomplished vintage-inspired watch, GO went that extra mile and equipped it with its signature Panorama date display and a sophisticated flyback chronograph movement. Unafraid of colour, the Seventies strides in […]

Five Underrated Watches Under $5,000 Worn & Wound
Tudor Black Bay P01 It Aug 14, 2025

Five Underrated Watches Under $5,000

There’s a universal appeal to the idea of the hidden gem. Whether it’s a watch, a movie, or a vacation destination, we all enjoy reveling in the underrated to some extent. It’s part of that sense of discovery that draws us to an enthusiast pursuit in the first place. As the watch world, and enthusiasm around the hobby grows, it gets harder to identify watches that are truly underrated – every watch seems to have its moment in the sun.  We thought it would be fun to identify a handful of watches that feel genuinely underrated at this particular moment, all under $5,000. Let us know your picks in the comments!  Zach Kazan – Tudor Black Bay P01 It was surprisingly challenging for me to think of the right underrated watch to discuss here. One of the problems with the way we talk about watches in 2025 is that everything, from the most mundane, black dialed diver, to highly experimental haute horlology, is heaped with praise. It’s not that the praise isn’t always warranted – there are a lot of great watches out there – but the inverse of this question, the most overrated watches on the market, would probably be a little easier to respond to. But, in the interest of keeping things positive, we thought, for now, we’d try to shine a light on some watches that don’t get enough attention.  Usually when we’re creating a group oriented list like this, my mind immediately goes to the independents. You could say I’m always trying to highlight the underrated s...

Formex Introduces a 41mm Essence with a New Dial and Some New Features Worn & Wound
Formex Introduces Aug 14, 2025

Formex Introduces a 41mm Essence with a New Dial and Some New Features

Formex has a new watch, and, despite the name, it has absolutely nothing to do with the classic Hanna-Barbera character, or his eponymous talk show, Space Ghost Coast to Coast. Still, the Formex Essence “Space Ghost,” the latest addition to Formex’s seemingly ever-expanding Essence collection, is here, and brings a new dimension, a new dial, and some impressive new quality of life improvements to the incredibly popular line of everyday sports watches. The biggest headline here is that the new “Space Ghost” comes in at 41mm across, a new dimension for the Formex Essence, falling squarely between established 39mm and 43mm options.The new Essence is more than a hastily resized version of either of these pre-existing models though. The watch - which is powered by the same Sellita SW200-1 COSC-certified movement as its larger and smaller siblings - though unmistakably an Essence, entirely reworks the proportions of the model. The watch is still thin, at 10.6mm, and compact, with a 46.5mm lug-to-lug. It also keeps the 22mm lug width of the 43mm Essence, so most of their existing strap line will be compatible with the new watch. Two piece straps are all compatible with Formex’s existing carbon fiber deployment clasp with integrated, on-the-fly micro-adjust, but the real story on the wrist is the revised bracelet design. The new bracelet hosts a bunch of small upgrades, including new screws that eliminate the need for Loctite or any equivalents, but the most notice...

First Look – Omega Launches Two New Seamaster Aqua Terra Turquoise with Ceramic Bezels Monochrome
Omega Launches Two New Seamaster Aug 14, 2025

First Look – Omega Launches Two New Seamaster Aqua Terra Turquoise with Ceramic Bezels

Since its introduction in 2002, the Seamaster Aqua Terra has gained the status of the all-terrain watch by Omega, as its name suggests. Despite its clear nautical inspiration, this watch is your perfect everyday all-rounder, capable of tackling most environments and still look classy when needed. By now, the collection has grown to include virtually […]

First Look – The New Formex Essence Space Ghost 41mm Automatic COSC Monochrome
Formex Essence Space Ghost 41mm Aug 14, 2025

First Look – The New Formex Essence Space Ghost 41mm Automatic COSC

Formex’s Essence line, introduced in 2018, quickly earned respect as the brand’s versatile, go-anywhere sports watch, combining sharp case architecture, great engineering, and chronometer-certified accuracy. In 2020, the collection took on a cosmic turn with the debut of the Space Rock editions, featuring dials cut from the ancient Muonionalusta meteorite. Over time, these rare cosmic […]