SJX Watches
A Wristwatch for India’s Biggest Sport
Popular globally but especially in Commonwealth countries, cricket is the biggest sport in India, which accounts for over 90% of the one billion cricket fans globally according to the sport’s governing body. During the 2019 Cricket World Cup, the India-Pakistan match was seen by by 545 million people in India alone. So if there was ever an appropriate sport for an Indian watchmaker, it certainly is cricket. Bangalore Watch Company (BWC) does exactly that with the Cover Drive, a wristwatch with a cricket score-counting bezel. Initial thoughts Sport-themed watches are common, but a cricket watch is definitely a first. While I’m not a fan of the game, I can see how the Cover Drive would appeal to cricket enthusiasts. For one, the watch is catered to cricket in terms of function, with a bezel that’s graduated to “track elapsed overs in a 50-overs or T20 cricket match” according to the BWC. And its aesthetics are also gently inspired by the game. The hour indices, for instance, are modelled on a stump, the wooden pole used in cricket that make up a wicket. And the triple marker at 12 o’clock resembles a wicket, which made up of three stumps and protected by the batsman. However, all of that also means the Cover Drive – itself is named after a particular shot in cricket – is very much a niche product, albeit one with a billion-strong audience. While the cricket references will only resonate with fans of the sport, the Cover Drive is designed well. It’s legi...
