SJX Watches
Inside the Watchmaking Journey of Dann Phimphrachanh
In the world of independent watchmaking, Phimphrachanh – pronounced “fin-fra-chan” – is a name worth learning. Born in France, Dann Phimphrachanh is a Portuguese citizen with Laotian heritage who produces watches in Switzerland. That multicultural heritage that informs his approach to horology, personified by the Seconde Vive, his first wristwatch. The Phimphrachanh surname, inherited from his Laotian grandfather, a political figure in Laos, speaks to this lineage, but Dann’s professional and personal identity is firmly rooted in Portugal. After training in Lisbon’s watchmaking school and working at traditional Swiss watch brands, Dann set out to build his first watch on his own terms: by hand, with minimal industrial tools, and a commitment to preserving classical methods in a modern context. In a world where “independent watchmaking” can sometimes feel like just another label, Dann reminds us what it really means. The Seconde Vive, the result of years of solitary work, is both a technical achievement and a reflection of a deeper pursuit, a journey shaped by tradition, silence, and the slow mastery of time itself. The Seconde Vive Origins When Dann first left for Switzerland, he carried with him an image shaped by the glossy pages of watchmaking magazines, a world where the watchmaker was portrayed as a solitary figure, pursuing perfection in a quiet, idyllic workshop. “It was that image I went looking for,” he recalls. Reality, of course, was more co...
