Hands-On: the Circula Facet
The eagle-eyed watch enthusiast may have noticed a theme shift on the Circula website very recently. A new layout, new graphics, even a new logo. No, this is not some quarterly refresh, but rather a sign of things to come. Enter the Facet. A new flagship model from the brand positioned as an elevated everyday or dress watch following in the integrated bracelet sport watch wave that has swept throughout the industry. Now, the Facet may not technically have an integrated bracelet (it’s available on a strap as well), though it certainly leans into a similar look and feel. While this might be an introductory piece for a portion of this audience, Circula is a brand that has been on my radar for a while now with the Protrail Field watch making its way into my collection. I can honestly say too that I was a fan of the former direction of the brand, aiming to provide good value in the roughly $1,000 sports watch segment of the market. So, does this departure from the previous trend towards another signal my exit from the bandwagon or blow a signal for full steam ahead? Let’s face it, the landscape of the watch industry has changed creating a more crowded and competitive market than we have ever seen before. In an effort to stand out, Cornelius Huber, the current caretaker of Circula and 3rd generation at the helm, has partnered with designer Guy Bove, previously of TAG Heuer amongst others, in designing the Facet to stand out in the pack. Utilizing new finishing techniques, a ...
Fratello
