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Tudor Introduces the Black Bay 54 SJX Watches
Tudor Introduces Mar 29, 2023

Tudor Introduces the Black Bay 54

In 2012, Tudor broke the ground by introducing the Black Bay, a steel dive watch whose attractive design and price point have always offered a value proposition for enthusiasts. Through the years, the format has been updated from its larger 41 mm case down to 39 mm, as seen in the Black Bay 58. Today, the brand has dropped the Black Bay 54 with a new, smaller 37 mm case. While its design is nearly identical to its larger sibling, the reduced size of the new Black Bay makes it more wearable. Initial thoughts  The 37 mm size of the new Black Bay 54 really sets it apart – perfect for those who prefer a classic look and slimmer watches. Its sophisticated simplicity makes it appropriate for both genders without sacrificing the utilitarian styling that has made the lineup popular through the years. As is typical for Tudor, the value proposition is outstanding. At CHF3,450 in steel on a rubber strap (and slightly more with its matching bracelet), it is priced competitively against comparable sports watches. The combination of vintage-inspired design, excellent build quality, and affordable price point makes the new Black Bay 54 a winner. Vintage-inspired but in a more compact case While the original Black Bay was 41 mm, the 54 is considerably smaller but wears well on the wrist. It takes inspiration from an earlier diver from Tudor’s history, the Oyster Prince Submariner ref. 7922 that was issued primarily to the French and American navies but was later used by civilian tech...

Tudor open Geneva pop-up store to sell latest releases from Watches and Wonders Time+Tide
Tudor open Geneva pop-up store Mar 24, 2023

Tudor open Geneva pop-up store to sell latest releases from Watches and Wonders

As you’re probably aware, the world’s biggest watch fair, Watches and Wonders, starts on Monday. Hundreds of shiny, new timepieces will be revealed from some of the biggest brands around. But after the initial hullabaloo over these new releases dies down, if you actually want to buy one of the pieces, you can often face … ContinuedThe post Tudor open Geneva pop-up store to sell latest releases from Watches and Wonders appeared first on Time+Tide Watches.

Urwerk Introduces the UR-102 “Reloaded” SJX Watches
Urwerk Introduces Mar 23, 2023

Urwerk Introduces the UR-102 “Reloaded”

The long anticipated revival of Urwerk’s first model has finally arrived: the UR-102 “Reloaded” is modelled on the watch Urwerk presented at its debut Basel fair in 1997. The new UR-102 preserves the pebble-like form of the original but with enough tweaks to make it different, most notably with a larger case and revamped time display. The model makes it debut as a box set containing two UR-102s, one in titanium and the other all black. Initial thoughts I was looking forward to Urwerk’s revival of the UR-102. And I’m not disappointed with the result – except for the fact that it’s sold only as a pair. The “Reloaded” version is obviously modelled on the 1997 original, but it’s also clearly a different creation. For one, it’s larger and the time display has been redesigned. Add to that the restyled lugs and repositioned crown and you have a watch that’s very much distinct. In short, the new UR-102 is not a remake but a successful and appealing reinterpretation of the original. Leaving aside its origins, the UR-102 also has intrinsic appeal. It’s a clean, attractive design with sci-fi vibes. But the UR-102 is being sold as a pair – both identical save for the case finish – but subsequent versions will be sold individually, making them more accessible. Coming full circle At 41 mm the UR-102 “Reloaded” is noticeably larger than the 1997 original that was just 38 mm wide. The enlarged case retains the same streamlined outline that was inspired b...

Previously On: Watches & Wonders Geneva. Everything you need to get up to speed Time+Tide
Mar 21, 2023

Previously On: Watches & Wonders Geneva. Everything you need to get up to speed

I do not know about you guys, but I watch a fair bit of television and with so many shows and streaming platforms there is more content than ever before. But, whilst juggling all the different plot lines and narratives, nothing ticks me off more, at least in regard to TV, then when a series … ContinuedThe post Previously On: Watches & Wonders Geneva. Everything you need to get up to speed appeared first on Time+Tide Watches.

[Hands-On] The Bell & Ross BR05 Skeleton Golden Worn & Wound
Bell & Ross BR05 Skeleton Golden We’re Mar 20, 2023

[Hands-On] The Bell & Ross BR05 Skeleton Golden

We’re not yet at the stage that the BR05 is seen as THE Bell & Ross-there’s still a long way to go before it could dethrone the classic square silhouette of the BR01 and BR03 models-but it feels like it has grown up enough to be seen as not just another brand jumping on the integrated bracelet sport watch bandwagon. It’s not even four years since the first of the BR05 variants were unveiled, and during that time we have seen three-handers, chronographs and GMTs. Stainless steel watches have seen bead-blasting and ‘Artline’ finishing. There have been rose gold and two-tone cases. Dials have come in black, white, copper, green, and blue. And lets not forget the Kenissi powered BR-X5 which has also evolved from the same case. As I browse the BR05 catalogue, both past and present, I’m struck by two thoughts. Firstly, there have been a LOT of different watches in this line. It’s not surprising that a brand should choose to repeat and rework a flagship model, but even allowing for quite a number of limited editions, that’s still a lot of releases since the original 2019 debut. This leads to my second thought. Despite always being impressed with the overall aesthetic, case design and finishing, why haven’t I found one that I really like? Finding my own answer to that has required me to attempt to classify what type of watch the BR05 actually is. $6600 [Hands-On] The Bell & Ross BR05 Skeleton Golden Case Stainless Stee Movement BR-CAL.322 (Base SW300-1) Dia...

Invicta on pole position with a marketing masterclass in Formula 2 Time+Tide
Mar 19, 2023

Invicta on pole position with a marketing masterclass in Formula 2

Editor’s note: As soon as Invicta is mentioned in the presence of watch enthusiasts, jests and jeers are inevitable. The brand has long strayed from its centuries-old heritage and has since evolved into a mall and QVC/TV-peddled watch brand largely known for affordable homage-driven designs. But Kieran, a recent addition to the Time+Tide team, has done something … ContinuedThe post Invicta on pole position with a marketing masterclass in Formula 2 appeared first on Time+Tide Watches.

The Intrigue & Significance of the Patek Philippe Owned by the Last Emperor of China SJX Watches
Patek Philippe Owned Mar 18, 2023

The Intrigue & Significance of the Patek Philippe Owned by the Last Emperor of China

A historically important Patek Philippe Calatrava ref. 96 with full calendar and moon phase will soon be offered at Phillips, but the news isn’t so much about the watch itself but the story behind it. While extraordinarily rare in itself, the ref. 96 quantieme lune is exceptional for its provenance: its original owner was Aisin-Gioro Puyi, the last emperor of China and heir to a 4,000-year old imperial throne. As the final ruler of the Qing Dynasty, Puyi was arguably a hapless individual overcome by circumstances and overtaken by history – a life dramatised in the Bernardo Bertolucci’s film The Last Emperor – leaving him with a mixed reputation and legacy. The ref. 96, however, makes clear his appreciation of mechanical timepieces. Yet this long-lost imperial watch is extremely flawed on its face. But the heavily-aged dial, seemingly severely damaged, also echoes the tale of Puyi’s brief reign, a turbulent time when an empire met its end and a feudal dynasty was transformed into a modern nation. Image – PaddleWaves An Emperor’s timekeeper Ascending the throne at age two in 1908, Puyi was destined for a life of absolute power. But shortly after, the child Emperor witnessed the collapse of Imperial China and his family’s four century-old dynasty in the wake of the Xinhai Revolution of 1911 that gave birth to the Republic of China. In 1932, perhaps unwitting or naive, he became the titular ruler of Manchukuo, the puppet state of Manchuria that was controlle...

Culture Of Time: Jay-Z Wearing A Jaeger-LeCoultre Tribute To 1931 Reverso At Carnegie Hall Hodinkee
Jaeger-LeCoultre Mar 17, 2023

Culture Of Time: Jay-Z Wearing A Jaeger-LeCoultre Tribute To 1931 Reverso At Carnegie Hall

Jay-Z and his watches.  Historically, he's been an AP man.  He even had a limited edition watch created in his honor, and donated his personal Audemars Piguet Las Vegas Tourbillon to charity, which ended up selling for $220,000 to this man.  Then, with the release of Watch The Throne, the world heard him say "New Watch Alert: HUBLOT"  and he can be seen wearing a Hublot Classic Fusion in the video.

FRIDAY WIND DOWN: Moser debuts new size, Czapek goes titanium, VIEREN brings Studio 54 vibes Time+Tide
H. Moser & Cie … ContinuedThe Mar 17, 2023

FRIDAY WIND DOWN: Moser debuts new size, Czapek goes titanium, VIEREN brings Studio 54 vibes

TGIF! But before we all get some must needed R&R; this weekend, especially with Watches & Wonders kicking off next week, there have been some interesting watch releases this week ahead of the biggest watch fair in the world – and from three independents no less! Let’s jump right into it. H. Moser & Cie … ContinuedThe post FRIDAY WIND DOWN: Moser debuts new size, Czapek goes titanium, VIEREN brings Studio 54 vibes appeared first on Time+Tide Watches.

H. Moser (Finally) Introduces a Smaller Pioneer in Two Flavors of Arctic Blue Fumé Worn & Wound
H. Moser Finally Introduces Mar 16, 2023

H. Moser (Finally) Introduces a Smaller Pioneer in Two Flavors of Arctic Blue Fumé

You know what’s satisfying? When a watch brand does the thing that just about everyone wants them to do, after a period of time where it seemed like they definitely were not going to do that very thing. Listening to customers and delivering what they want is a hallmark of the microbrand scene, and, at least to some extent, independent watchmaking as a whole. But it needs to be balanced – you can’t just turn out every request that comes in, lest a brand lose their identity in the process. So what H. Moser has done here with a pair of new watches in the Pioneer collection feels quite special, like they’ve heard the voice of the community and reacted in a particularly Moser way.  When I reviewed the Moser Pioneer “Mega Cool” I commented that the immediate impression of the case, in terms of its size, was not a positive one. The 43mm Pioneer case in stainless steel is heavy and kind of clunky, with proportions that seem designed to make it recognizable from across a room rather than contour to the wrist. In principle, I don’t have a problem with that approach – there’s nothing wrong with a watch being brash and bold just for the sake of it. But even as I gradually got used to the size of the Pioneer during my time with it, the case’s oversized aesthetic was just never to my taste. Kind of a shame, because I absolutely love the dial, and the idea of an elevated, luxury sports watch in this style holds a lot of appeal for me.  This week, Moser has gone a lo...

Maurice Lacroix Updates their Pontos Chronograph with a Pair of New References Worn & Wound
Maurice Lacroix Updates their Pontos Chronograph Mar 10, 2023

Maurice Lacroix Updates their Pontos Chronograph with a Pair of New References

Just ahead of Watches & Wonders, Maurice Lacroix has unveiled a pair of new chronographs in their Pontos line. While most enthusiasts are probably looking at Maurice Lacroix’s Aikon line of integrated bracelet sports watches, collections like the Pontos have their own charm and help paint a fuller picture of the brand, which is always straddling a line between sporty and refined, and doing it at a price point that welcomes a wide range of collectors.  The new Pontos chronographs seen here feature dials in black and slate gray, the former with white accents, and the latter with hints of rose gold. The Pontos has a familIr three register layout, but the sub registers at 12:00 and 6:00 (minute and hour totalizers, respectively) are larger than the running seconds subdial at 9:00. It’s a subtle shift from the norm but gives the dial a little bit of additional visual interest and funk. It’s like a “Big Eye,” but with two eyes. I’m sure the community can come up with an appropriate nickname.  The most significant changes in these new versions of the Pontos concern the hour markers and handset. Time is now read via Arabic numerals at the dial’s perimeter, with a minute track located in the rehaut. Maurice Lacroix has also refined the hands with a modest bit of skeletonization at their base.  Both the black and gray have a sunburst effect applied to their surfaces, and in these Maurice Lacroix supplied photos, it looks particularly striking in gray. Black dials, o...

Seiko Introduces New Caliber Within Prospex GMT Diver Collection Worn & Wound
Seiko Introduces New Caliber Within Mar 8, 2023

Seiko Introduces New Caliber Within Prospex GMT Diver Collection

Seiko ventures into new (and much requested) territory this week with the release of a new collection of GMT divers within their Prospex family. Using their modern 6159 design language seen in watches like the SPB187 with MM200 roots, the new watches strike a fine balance between their roots, and a strong contemporary vision for the range. Seiko has proven quite adept at this in recent years with their restructuring of their dive watch collections, but these latest examples bring something new to the table: a GMT complication within a new 3 day automatic movement, the 6R54.  The new Prospex GMT diver range welcomes two new references in the SPB381 and 383, and in true Seiko fashion, a single limited edition in the SPB385. Each welcomes the new 6R35 within a steel 42mm case that measures 12.8mm in thickness, and should wear quite similarly to this SPB187 we went hands-on with right here. The angular case gets the distinctive deep chamfer along the lug which has a relatively short overhang to make for a perfectly manageable experience on the wrist. These watches mark the first time a mechanical GMT movement has made its way into the Prospex dive watch, as the GMT diver is something of a niche genre, and may, to some extent, excuse the fact that this is a caller style GMT execution. The GMT hand can be set independently in one-hour increments, making it a better option for those who work with or communicate with other time zones more than for those who travel between them fr...

Seiko Introduces Prospex 1968 Diver’s GMT SJX Watches
Grand Seiko models Mar 8, 2023

Seiko Introduces Prospex 1968 Diver’s GMT

Responsible for some of the most reliable and well-priced diver watches on the market, Seiko is synonymous with the genre. The Japanese watchmaker continues to expand its dive watch offerings, but now with a second time zone complication. A “modern reinterpretation” of its Hi-Beat 300 m dive watch from 1968, the Prospex 1968 Diver’s GMT is the first mechanical dual-time zone dive watch in Seiko’s Prospex sports watch collection. The SPB383 Initial thoughts Arguably the collection offering the best value in Seiko’s line-up, Prospex is going slightly upscale with the second time zone movement, while maintaining its strong price-performance ratio. The standout among the new models is the SPB381 with its deep green dial. While the limited edition SPB385 with its textured, “ice blue” dial is undoubtedly fancier, the SPB381 is clean and functional but appealing with its palette. The SPB381 Though it is a two-time zone watch, the Diver’s GMT is still primarily a dive watch. So it retains the traditional elapsed time bezel and clever places the 24-hour scale on the flange around the dial. That said, the Diver’s GMT is more accurately a dual time zone watch with an independently adjustable 24-hour hand, rather than a true GMT that has an adjustable local-time hour hand (as found in pricier Grand Seiko models). This means a few extra steps when setting the time for a change in time zones, though it is a perfectly acceptable compromise considering the price. At U...

HANDS-ON: The Code 11.59 by Audemars Piguet in steel is winning over doubters of the collection Time+Tide
Audemars Piguet Mar 1, 2023

HANDS-ON: The Code 11.59 by Audemars Piguet in steel is winning over doubters of the collection

The Code 11.59 by Audemars Piguet has been a hot subject of debate since its debut in 2019. It’s fair to say, as historically happened with other references of theirs like the Royal Oak, the collection was not immediately accepted with unanimous approval by watch enthusiasts. With great anticipation built around the release, and an … ContinuedThe post HANDS-ON: The Code 11.59 by Audemars Piguet in steel is winning over doubters of the collection appeared first on Time+Tide Watches.

Five of the best action-movie watches you can still buy at retail Time+Tide
Feb 28, 2023

Five of the best action-movie watches you can still buy at retail

Watches in film, whether or not snobbish enthusiasts are willing to admit it to themselves, are some of the biggest motivators for people to get into watch collecting. First you fall in love with one watch, say the Submariner after watching Sean Connery suavely save the day. But, like a bag of potato chips, you … ContinuedThe post Five of the best action-movie watches you can still buy at retail appeared first on Time+Tide Watches.

Hands-On with the Rugged, Adventure-Ready, Gavox Longitude Worn & Wound
Feb 13, 2023

Hands-On with the Rugged, Adventure-Ready, Gavox Longitude

Based in Belgium, Gavox was early on the micro-brand scene, launching in 2011 with their first watches crossing our desks in 2013. But it’s been a little while since we last had a Gavox in the office for review. In December 2019, they launched a 36mm pilot’s watch with a quartz movement and a “dirty dozen” appeal. As we all know, shortly after, life changed quite a bit. But Gavox persisted if quietly, making a bold return in late 2022 with the announcement of a new and ambitious watch powered by the equally exciting Miyota 9075 “flyer” GMT. Called the Longitude, it’s a fresh take on the integrated bracelet sports watch, combining a handful of timely trends into a well-specced-out package. Named to inspire a sense of exploration, it also has a personal connection Michael Happé, the founder of the brand. A descendant of Dirk Hartog, a 17th-century Dutch explorer who is credited as the first Western European to set foot in Australia, the watch celebrates this connection. Despite the historical and seemingly nautical roots of the Longitude, the watch itself is a very modern expression of adventure. Available in four colors at launch, including an entirely black DLC version, the Longitude has a final price tag of $1122, but is available for pre-order at $762 through March, 2023. $1122 Hands-On with the Rugged, Adventure-Ready, Gavox Longitude Case Kolsterized Steel Movement Miyota 9075 Dial Faceted Lume Yes Lens Sapphire Strap Integrated Bracelet Water Resistance...

New: Zenith “Ultra Colour” Box Set Of 8 Defy 21 Models Deployant
Zenith Ultra Colour” Box Set Feb 12, 2023

New: Zenith “Ultra Colour” Box Set Of 8 Defy 21 Models

The DEFY 21 has seen multiple colorful iterations since its inception. This latest launch is a set of 8 colors limited to 8 sets. Armed with the 1/100th chronograph movement, the DEFY 21 is a good-looking modern chronograph with an equally impressive complication. While for the more frugal, one watch with multiple straps may be more affordable, the well-heeled DEFY fans may find this box set intriguing.

INTRODUCING: The Ball Engineer Master II Diver Chronometer comes in 6 lip-smacking flavours Time+Tide
Feb 3, 2023

INTRODUCING: The Ball Engineer Master II Diver Chronometer comes in 6 lip-smacking flavours

The new Ball Engineer Master II Diver Chronometer has an internal bezel with domed sapphire. The internal bezel can be used underwater. Six colour options include green and blue in sunburst, and blue or brown matte gradients. It’s probably fair to say that the dive watch is as played out a genre you can find … ContinuedThe post INTRODUCING: The Ball Engineer Master II Diver Chronometer comes in 6 lip-smacking flavours appeared first on Time+Tide Watches.

Hamilton Introduces a Wild New Jazzmaster Face-2-Face Worn & Wound
Hamilton Introduces Feb 2, 2023

Hamilton Introduces a Wild New Jazzmaster Face-2-Face

A few weeks ago, Zach Weiss told us about a little watch from Vario with a neat party trick. The Versa is actually two (quartz) watches in one, and thanks to a hinge, the dials can be flipped around to your liking, giving the owner options for a second time zone, or just a fun tactile sensation that is rarely seen at the Versa’s modest price point. Now, in a proverbial “Hold my beer…” moment, Hamilton has introduced a watch in their Face-2-Face series, a Jazzmaster that’s somehow both a business and a party on the front and back thanks to a clever rotating case design.  The Face-2-Face III continues a line that Hamilton has been working with since 2013, creating elaborate double-sided dial watches within the updated Art Deco framework of the Jazzmaster collection. These watches take a maximalist approach that is the antithesis of Hamilton’s pilot and military watch bread and butter, but in doing so serve as a reminder of the brand’s sometimes surprising ability to create a design that is truly off the wall. This is the brand that created the X-01, after all.  The Face-2-Face III starts with a 44mm case that can be flipped around on its axis by the wearer to display one of two distinct dials. The primary display is for time telling and chronograph functionality, while the secondary dial provides a view of the movement and a series of scales that one can use in concert with the chronograph. The architecture of the main dial is multi-layered, creating a sense ...

Reference Time: The White Gold Vacheron Constantin American 1921 Teddy Baldassarre
Vacheron Constantin Jan 31, 2023

Reference Time: The White Gold Vacheron Constantin American 1921

The Background What a year it has been for Vacheron. As the oldest maker in continual production, 2021 has marked the centenary year for the now iconic 1921 model. Not only that, but its Overseas has become the must have steel sports watch alongside the Royal Oak and Nautilus. Since the discontinuation of the 5711 and 15202, the time only, 42mm steel Overseas has seen waitlist explode in length. But we are of course here to discuss the wonderful 1921. So, a little background on Vacheron to kick things off. The Genevois watchmaker Jean-Mark Vacheron founded the company in 1755 at just 24 years of age (he must have weathered his fair share of storms over the years - how many businesses make it through 5 years today). His ambition was to create timepieces that would stand out for their elegance and quality. In 1785, Vacheron's son Abraham took over the company, which survived the French Revolution, among other economic crises. By 1814, third-generation watchmaker Jacques Barthelemy Vacheron was leading the company, but Vacheron realized that he needed a partner if the company was to survive. It wasn’t until 1819 when Francois Constantin, became a partner in the firm. From that point forward, it was "Vacheron & Constantin”.  The 1921 is a rare and unusual watch. You either love it or hate it (as all good design should be). Few will know that Vacheron Constantin did produce a similar looking watch first watch in 1919 which had the crown to the left of the lugs. It was a ru...

New: Grand Seiko SLGA021 inspired by Lake Suwa Deployant
Grand Seiko SLGA021 inspired Jan 28, 2023

New: Grand Seiko SLGA021 inspired by Lake Suwa

SLGA021 is the latest Grand Seiko watch borrowing from Lake Suwa. Looking upon the dial, one immediately recalls gently lapping waves wafting over wind-swept water. This “Lake Suwa” pattern was initially seen in 2021’s SLGA007. For SLGA021, it is finished in a deep blue that reads nearly black in lower light settings, capturing the look of Lake Suwa just before dawn. Against this dark base are broad markers and hands, all faceted and beautifully finished to emphasize clarity, beauty, and overall legibility.

Interview: Frédéric Arnault, Chief Executive of TAG Heuer SJX Watches
TAG Heuer Appointed chief executive Jan 24, 2023

Interview: Frédéric Arnault, Chief Executive of TAG Heuer

Appointed chief executive of TAG Heuer in 2020, Frédéric Arnault is often described as a son of Bernard Arnault, now the world’s richest man thanks to his controlling stake in LVMH. But the younger Arnault, who was just 25 when he took the job, is notable amongst watch industry bosses for his background. In contrast to the marketing or sales background that characterise most executives in the business, Mr Arnault has a degree in computational and applied mathematics from École Polytechnique, a French science and technology university with a long list of accomplished alumni, including Nobel laureates, presidents, and captains of industry (including the senior Arnault). Mr Arnault has been in the top job for two years, while it typically takes three to five years to develop an all new watch and even longer for a movement. As a result, his vision for TAG Heuer has yet to fully materialise in its products, but hints of his outsider’s perspective and inclination towards technology are already apparent. This has manifested itself in TAG Heuer’s Connected smartwatch and its solar-powered dive watch, but more notably in its flagship mechanical offering, the Carrera Plasma, an unorthodox jewelled chronograph that makes liberal use of synthetic diamonds. Synthetic diamonds grown to fit perfectly into the case of the Plasma, which is made of anodised aluminium But the most tantalising creations lie perhaps two to three years in the future, given that one of Mr Arnault’s ...

Hands-On: TAG Heuer Monza Flyback Chronometer SJX Watches
TAG Heuer Monza Flyback Chronometer LVMH Jan 11, 2023

Hands-On: TAG Heuer Monza Flyback Chronometer

LVMH Watch Week, the year’s first significant watch fair, just kicked off in Singapore. In some ways a warmup for Watches & Wonders in March – the biggest watch fair of the year – the LVMH Watch Week is where the watchmakers owned by the French group show off their wares. Amongst them is TAG Heuer, which has revived one of its less-known racing chronographs from the 1970s but in a thoroughly modern style. The Monza Flyback Chronometer is a flyback chronograph featuring an open-worked dial and a 42 mm carbon composite case. Initial thoughts Perhaps the most aggressively modern chronograph in TAG Heuer’s current line-up, the new Monza liberally reinterprets the 1970s original. While the vintage Monza is not famous as the Carrera or Monaco, it is interesting in several respects, including the fact that it was the first serially-produced Heuer to sport a black-coated case. The carbon case and open-worked, asymmetrical dial show another face of TAG Heuer, but one that still fits with its motorsports-chronograph heritage. Certainly a TAG Heuer that is different, the Monza has clearly been conceived to cater to contemporary tastes, which is a good thing given that TAG Heuer already has an ample offering of faithful vintage remakes. But the new Monza comes with a caveat, a steep price. Coming in at US$13,500, the Monza costs double the Autavia Flyback Chronograph that has the same movement but a no-frills steel case. Even considering the carbon composite case and fanc...

Making a Mark: Understanding the 1931 Alphabet Typeface by Jaeger Le-Coultre SJX Watches
Jaeger-LeCoultre JLC has been exploring Nov 4, 2022

Making a Mark: Understanding the 1931 Alphabet Typeface by Jaeger Le-Coultre

Watchmakers have long embarked on collaborations with artists, from Geneva jeweller Gilbert Albert and his Brâncuşi-inspired designs for Patek Philippe to the Zen creations by the Japanese architect Tadao Ando for Bulgari. Such collaborations are amongst the best ways for a watch brand to broaden its appeal. Jaeger-LeCoultre (JLC) has been exploring such relationships with “Made of Makers”, an initiative made up of collaborations with varied designers and artisans from other disciplines, including mixologist Matthias Giroud and the Michelin-starred pastry chef Nina Métayer. Its latest partnership is with Spanish typographer and illustrator Alex Trochut, who has penned a font specifically for the brand, the 1931 Alphabet. Alex Trochut Initial thoughts On its face, this might sound like the typical artistic collaboration embarked upon by a watchmaker. But this has a subtle twist in engaging with watch enthusiasts as it’s all about personalisation of the watch.  The 1931 Alphabet can transform a stock Reverso into something unique and something that would not be out of place Jay Gatsby’s wrist. It’s a prime example of typography as a decorative art in watchmaking. The attention to detail in the font design is evident in the kerning of the letters, which includes the use of negative space to create balance.  The 1931 Alphabet Given this typeface’s strikingly bold design, it is a perfect pair for the Reverso. Since its introduction in 1931, the model has evolve...