SJX Watches
TAG Heuer Evokes 1980s Nostalgia with the Formula 1 Kith
Originally introduced in 1986, the TAG Heuer Formula 1 was an affordable and cheerful sports watch recognisable to anyone who grew up in the 1980s and 1990s. Now TAG Heuer has just unveiled the Formula 1 Kith Limited Edition, a faithful remake of the original Series 1 model, created in tandem with streetwear label Kith. Offered in ten colourful variants, the new Formula 1 is branded “Kith Heuer” in a nod to the collaboration, with the fashion label’s emblem replacing the customary “TAG” in the watchmaker’s shield logo. Initial thoughts Historically a brand that was an entry point into luxury sports watches, TAG Heuer has now gone a bit more upmarket. Its re-issues of vintage Heuer chronographs, for instance, are located in a pricier segment. Buyers looking for something more affordable have the Aquaracer or modern-day Formula 1. Now they have another option: the original Formula 1 built to current levels of quality. Kith’s motto, “Just Us,” sits just above six The modern-day Formula 1 has evolved enough it no longer resembles the original, so the Formula 1 Kith will be appealing to someone who wants to indulge in some nostalgia. The remake is virtually identical to the 1980s Series 1 model – even the plastic for the case and bezel are made by the same supplier – but with updated specs for additional robustness. At CHF1,500, the TAG Heuer Formula 1 Kith is a good value proposition and in keeping with the accessible spirit of the original. The first TAG...
