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Results for Watches and Wonders Geneva

34,821 articles · 4,320 videos found · page 453 of 1305

Swatch Asks “What If?” with their New Collection of Square, Bioceramic Watches Worn & Wound
Swatch Aug 3, 2023

Swatch Asks “What If?” with their New Collection of Square, Bioceramic Watches

Alternative realities have long held the imagination of humans. From ancient Roman historian, Livy, to 20th century physicist, Hugh Everett, to Marvel movies of today, we have long tried to answer the question of, “What if…” Now, Swatch has taken it upon themselves to ask this very question in their latest collection, aptly titled WHAT IF? To understand this new release, one must look back into Swatch’s history for a moment. In 1982, the Swiss watch brand had a choice between a round or square model that would be their inaugural design. While we all know the circular design that has become standard for Swatch, WHAT IF? is an alternative reality of sorts, showing us what could have been, had they gone with a square dial from the beginning. Four colorways are available in the WHAT IF? collection, including black, gray, beige, and green. While these may seem like a complete 180 from the vibrant colorways that are now synonymous with Swatch, the neutral tones of the WHAT IF? series reflect the design sensibilities of the early 1980s – which somehow still feel modern today. Each model in the series is made from Swatch’s proprietary bioceramic material (a phrase you’ll know if you were a fan of their MoonSwatch release last year). Mixing ceramic powder with bio sourced materials, bioceramic is inherently durable without added weight or bulk, making it a perfect material for an everyday timepiece like those in the Swatch collection. Each reference clocks in at 33mm,...

Photo Report: Diving Lake Michigan with Benrus and the New Ultra-Deep Worn & Wound
Aug 1, 2023

Photo Report: Diving Lake Michigan with Benrus and the New Ultra-Deep

During the Windup Watch Fair in Chicago this year Benrus took the opportunity to introduce a familiar dive watch to their expanding collection, with a re-issue of the classic Ultra-Deep. The small watch made a big impression on a select group of divers who were given the opportunity to explore a shipwreck east of Chicago under the crisp waves of Lake Michigan with the watch in tow. A similar dive expedition took place during the fair in Chicago last year as well, which makes this something of a tradition unfolding. We weren’t in the water this year with the divers, but were on hand to witness them at work, and see some of the watches worn in action, including the new Benrus Ultra-Deep.  I see and deal with plenty of dive watches here at Worn & Wound, heck I own enough to create a private special forces squad of sorts, but the act itself always falls into slightly conceptual territory, as I am not a certified diver. That will be changing soon, however, in large part thanks to my experiences on this trip. Witnessing the gear-centric commotion felt strangely foreign apart from the very familiar watches that took their places right alongside high-tech dive computers. One takeaway here is that there is a lot of gear involved in diving. I could barely identify anything beyond the facemasks and knives, presenting a bevy of eye candy for a curious newcomer. Seeing how mechanical watches fit into this context was an eye opening experience, especially compared to the marketing ma...