Worn & Wound
A Holthinrichs Progress Report: Updates on the Signature Collection and the Ornament Nouveau
Earlier this spring, when the Worn & Wound team was in Switzerland for Watches & Wonders, we had a somewhat impromptu meeting with the Holthinrichs team at a very pleasant but nondescript Geneva coffee shop, somewhat off the beaten path of watch fair hysteria that grips the city during show season. It was there that we got our first look at the Signature Collection, a major shift in strategy for the brand, now planning to offer watches with a familiarly intricate case design but at a much lower price point than previous collections, thanks to new manufacturing partnerships and a retreat from 3D printing, a process that simply became to expensive as the brand’s designs became more complex. Founder Michiel Holthinrichs also told us about an ambitious new project during this meeting, the Ornament Nouveau, a watch that sits squarely in the haute horlogerie space. At that last meeting, Michiel only had renders of the Ornament Nouveau to show us on his phone, and some crude 3D printed prototype cases (in plastic) of the Signature Collection. Just a few months later, I sat down with Michiel and his team once again, at that same coffee shop, and was able to lay my hands on real watches that were every bit as impressive as I had hoped they’d be. It was a particular treat to see the Ornament Nouveau, a watch that the team is immensely proud of. A quick caveat – we’re still dealing with prototypes here in the case of the Signature Collection pieces. The team had hoped to be...
![Downsides of Microbrand Watches [Watch this before buying]](https://i.ytimg.com/vi/6VB-Y1WfFTI/hqdefault.jpg)
