Worn & Wound
Lorier’s Latest Release Embraces Motorcycle Culture
Lorier surprised us at the Windup Watch Fair in Chicago last week with a new release dubbed the Rambler, a collaboration with Indiana based Janus Motorcycles. For Lorier to collaborate with a motorcycle brand might not make much sense at first, but stepping back, the two brands are very much in sync. Both have a trade in classic aesthetics rooted in mid century styles, and both brands prize simplicity in design. Most of all, Janus and Lorier both place a high value on actually getting out and using their products authentically. The experiences tied to riding or the types of sporting activities you might undertake while wearing a Lorier are core to each brand, and the Rambler evokes and invites those experiences in the same way that the brand’s prior watches have been successful in doing so. The Rambler is built on the same 36mm case that will be familiar to owners of the Astra and the Falcon. Like those watches (especially the Falcon) the Rambler is inspired by the classic field watch. Something Lorier does in their marketing materials that I always appreciate is draw direct parallels to specific watches that provided inspiration in the design process, and for the Rambler they’ve cited classic field and pilot’s watches like the Rolex Oyster Imperial, Universal Geneve 20504, and the Omega 6B/159. More importantly than the specific references though, Lorier ties the Rambler to motorcycle culture through the people who would have worn those watches. These are the war ...
