Watch brandsWatch wikiWatch videosVariousWatch calendarSaved articles
PopularRolexOmegaPatek PhilippeAudemars PiguetTudorGrand SeikoCartierSeikoIWCTAG HeuerBreitlingJaeger-LeCoultreA. Lange & SohneZenith

Results for ISO 6425 (Diver's Watch Standard)

25,983 articles · 6,593 videos found · page 463 of 1086

Louis Erard Makes Hand Engraving Affordable SJX Watches
Louis Erard Makes Hand Engraving Affordable Aug 19, 2025

Louis Erard Makes Hand Engraving Affordable

Louis Erard’s niche is making either watchmakers or techniques affordable – the Gravée Main is hand engraving priced accessibly. The watch is entirely engraved by hand, across the bezel, case, crown, and buckle, with a classical leaf motif by Maksym Shavlak, a watchmaker and engraver from Ukraine. The resulting look is a blend of Gothic and Baroque, but the underlying watch retains the usual dimensions and movement of Louis Erard, while the dial is glossy black lacquer that evokes fired enamel. Initial thoughts I appreciate Louis Erard’s consistent focus on making interesting names or techniques affordable; its recent Damascus steel regulator being an example. Some micro-brands or one-man shops do the same for slightly less, particularly for certain decorative techniques, but without the finesse of Louis Erard. A good deal of credit for this goes to Manuel Emch, who oversees Louis Erard and lends his eye to the brand’s creations. The Gravée Main sits squarely in the sweet spot where Louis Erard excels. Admittedly, the ornate look is not for everyone, some might even find it tacky. But I like it; the look is appealing and the execution shows attention to detail. The tone-on-tone lacquered dial is a smart complement to the elaborate case. And that attention to detail is also evident in the engraving, which continues onto both the crown and buckle, which are sometimes overlooked. Price-wise the Gravée Main is pricier than the typical Louis Erard limited edition, bu...

A History and Guide – How to Use a Dive Bezel Worn & Wound
Aug 18, 2025

A History and Guide – How to Use a Dive Bezel

John Scott Haldane had a problem. Britain’s Royal Navy had commissioned the Scottish physiologist to find a solution for a unique problem facing their divers: decompression. Known since the mid-19th century, decompression sickness (DCS) posed a serious risk for divers and laborers working in pressurized environments, such as caissons. It was his job to develop a set of decompression tables for safe diving operations. It boils down to how gases act under pressure. When breathing a gas mixture at depth - for the sake of simplicity, we will say compressed air, or approximately 78% nitrogen and 21% oxygen, with the rest being inert gases - the oxygen is used up by the body, and the nitrogen is absorbed into the bloodstream. This build-up will dissolve as it is effectively off-gassed, as it does when each of us breathes here on the surface. Enter pressure. Should a diver undergo a rapid change in pressure, such as by ascending too quickly, the nitrogen will separate from the blood and form bubbles in the tissues and joints. The resulting pain has a habit of contorting its victims, giving DCS its more readily-known nickname of “the bends.” John Scott Haldane had a problem. Britain’s Royal Navy had commissioned the Scottish physiologist to find a solution for a unique problem facing their divers: decompression. Known since the mid-19th century, decompression sickness (DCS) posed a serious risk for divers and laborers working in pressurized environments, such as caisso...

Oris Unveils the New York Harbor Limited Edition II and Continues their Partnership with the Billion Oyster Project Worn & Wound
Casio nally Aug 18, 2025

Oris Unveils the New York Harbor Limited Edition II and Continues their Partnership with the Billion Oyster Project

Back in 2022, we brought you a story on the first watch Oris released to celebrate their partnership with the Billion Oyster Project. That particular Aquis was a real head turner, using mother of pearl in a unique fashion to create a dial meant to conjure the Hudson River. But the more interesting story then, as it is now as Oris releases the long awaited follow up piece, is the one about the Swiss brand’s interest in conservation, and the mission of the Billion Oyster Project.  If you need a refresher, the Billion Oyster Project exists to restore New York Harbor’s oyster reefs, and to educate the public on the inherent benefits of this endeavor. A fully grown oyster is, somewhat amazingly, able to filter as much as 50 gallons of water per day. Reintroducing oysters (a billion of them!) into New York waterways has the potential to dramatically clean up those waters in a sustainable and natural way. The founders of the Billion Oyster Project, Murray Fisher and Pete Malinowski, say that they’ve already introduced 150 million oysters into the harbor. They started in 2014, so if you do the math, there’s still plenty of work to be done to get to that billion number, but it’s far from an impossible goal. One of the charms of the Billion Oyster Project is that it is by its very nature a group effort – the organization has a lot of help, and enlists public schools, volunteers, and occasionally a Swiss watch brand to lend a hand. Every time they get in the harbor and a...

Timex Expands the Marlin Collection with New Chronographs and GMTs Worn & Wound
Casio couldn’t So whenever Aug 18, 2025

Timex Expands the Marlin Collection with New Chronographs and GMTs

To me, a Timex watch is like an automatic Honda Civic; a taste of bigger and better fun that offers a lot of enjoyment on its own, even without a manual transmission and turbocharger. My first analog watch was a Timex Weekender, and it opened my eyes to the world of timepieces in a way that even a digital Casio couldn’t. So whenever the iconic budget brand announces something out of their normal range of basic watches, I get excited. Will it be my next easy recommendation to a young watch newbie, or “just another Timex”? It all depends on execution and, most crucially, price range. With that in mind, let’s take a look at two new additions to the Timex Marlin range: the Jet Quartz Chronograph, and GMT.  First, the Jet Quartz Chronograph. Two references are available, both with contrasting subdials at the 3 and 6 o’clock positions, and a date window at 12. The TW2Y4600 sports a silver dial with black subdials, while the TW2Y4700 swaps in a brown dial and white subdials. Both feature a 40mm recycled stainless steel case with pushers at 2 and 4, and a knurled crown. Strap options differ, though, as the silver dial model stays secured via a matching stainless steel 6-link bracelet, while the brown dial is paired with an obsidian leather strap with quick-release spring bars. Inside both is a quartz movement and the cases are water resistant up to 50 meters; a domed Hesalite crystal and screwed-on case back with “Jet” text cap off the 1960s look of the watch. It’...

Insight: The Evolution of Patek Philippe Marketing Since 1839 SJX Watches
Patek Philippe Marketing Since 1839 Often Aug 18, 2025

Insight: The Evolution of Patek Philippe Marketing Since 1839

Often behind every watch brand’s marketing and image is an overarching influence that can be subtle or explicit. For Patek Philippe, that influence reveals a long arc of intention, carried across centuries, shaped by consistency, and reinforced through a remarkable alignment between product and message. From its early days in royal courts to modern-day exhibitions in New York and Shanghai, the company has approached communication as a reflection of its philosophy. Over nearly two centuries, Patek Philippe has maintained a consistent approach to communication – measured, stable, and aligned with the brand’s long-term perspective. The manner of Patek Philippe telling its own story is perhaps as interesting as its watches. We trace the way in which Patek Philippe has communicated over time, from introducing itself to the mind of the client, to adapting to a changing world, all while remaining aligned with its values. We also examine the brand’s choices in language and imagery, looking in particular to its early references to inheritance, which evolved into the familiar campaign that continued across decades. Launched in 2025, but perhaps enjoyed by many generations to come Foundations and Royal Recognition (1839–1877) When Patek Philippe was founded in 1839, the idea of advertising a luxury watch was almost nonexistent. Most manufacturers relied on trade reputation, medals at international exhibitions, and word-of-mouth among wealthy clientele. In contrast to today,...

31 Crazy Unique Watches Teddy Baldassarre
Aug 14, 2025

31 Crazy Unique Watches

Generally speaking, most watch consumers tend to prefer watch designs that are - for lack of a better term - approachable, the kind of style that can be worn every day without drawing an undue amount of attention. Class is often associated with being understated, after all. For most enthusiasts, design, craftsmanship, mechanical complexity, and value for dollar are all subjectively weighed in an effort to determine the most appropriate timepiece decision. Naturally, the result is that the watch industry focuses a great deal of its effort on  practical designs intended to please a large percentage of the population in an ultimate effort to sell. Outliers and more novel designs are considered risky and are often left behind in the race for mass-market appeal. But what if, some independent watchmakers ask, you’ve simply had enough of brands cutting-and-pasting each other’s designs? We’ve all noted, “That’s more or less a Rolex Submariner,” one too many times when seeing the latest "new" piece. Let's say that sometimes you may want something different and maybe even a little bit crazy. And for the sake of argument, and for a more comprehensive list, let's also say you have a nice chunk of money to spend. Sure, you could take your cash and make an informed, reasonable decision to keep on fitting in with all the other watch nerds on your Instagram feed, but this list is for enthusiasts interested in the road less traveled, searching for different, interesti...

Formex Introduces a 41mm Essence with a New Dial and Some New Features Worn & Wound
Formex Introduces Aug 14, 2025

Formex Introduces a 41mm Essence with a New Dial and Some New Features

Formex has a new watch, and, despite the name, it has absolutely nothing to do with the classic Hanna-Barbera character, or his eponymous talk show, Space Ghost Coast to Coast. Still, the Formex Essence “Space Ghost,” the latest addition to Formex’s seemingly ever-expanding Essence collection, is here, and brings a new dimension, a new dial, and some impressive new quality of life improvements to the incredibly popular line of everyday sports watches. The biggest headline here is that the new “Space Ghost” comes in at 41mm across, a new dimension for the Formex Essence, falling squarely between established 39mm and 43mm options.The new Essence is more than a hastily resized version of either of these pre-existing models though. The watch - which is powered by the same Sellita SW200-1 COSC-certified movement as its larger and smaller siblings - though unmistakably an Essence, entirely reworks the proportions of the model. The watch is still thin, at 10.6mm, and compact, with a 46.5mm lug-to-lug. It also keeps the 22mm lug width of the 43mm Essence, so most of their existing strap line will be compatible with the new watch. Two piece straps are all compatible with Formex’s existing carbon fiber deployment clasp with integrated, on-the-fly micro-adjust, but the real story on the wrist is the revised bracelet design. The new bracelet hosts a bunch of small upgrades, including new screws that eliminate the need for Loctite or any equivalents, but the most notice...

First Look – Omega Launches Two New Seamaster Aqua Terra Turquoise with Ceramic Bezels Monochrome
Omega Launches Two New Seamaster Aug 14, 2025

First Look – Omega Launches Two New Seamaster Aqua Terra Turquoise with Ceramic Bezels

Since its introduction in 2002, the Seamaster Aqua Terra has gained the status of the all-terrain watch by Omega, as its name suggests. Despite its clear nautical inspiration, this watch is your perfect everyday all-rounder, capable of tackling most environments and still look classy when needed. By now, the collection has grown to include virtually […]

The Ultimate Guide To The Seiko 5 'SKX' GMT (2026) Teddy Baldassarre
Seiko Aug 13, 2025

The Ultimate Guide To The Seiko 5 'SKX' GMT (2026)

If you’ve been in the watch game for long enough, there is a better-than-zero chance that you’ve owned, had someone recommend for you to own, or have at least come across the Seiko SKX series. The Seiko SKX (notably the black SKX007 and Pepsi-style SKX 009) once served as the go-to value proposition in all of watches. You can still find them trading on the open market for upwards of $500, but there was a time where one could be had easily for $150-$200. A 42mm, ISO-certified, bona-fide dive watch, the SKX represents the last vestige of a true tool watch that predates hype and everything that comes with it. I own one, and continue to wear it, scratch it and bang it around fearlessly. Seiko filled the dive-adjacent void once filled by the SKX, now discontinued, with a series of Seiko 5 models in all manner of colors that resemble the SKX but never quite took the idea across the finish line. And that’s because the SKX was a cult classic for a reason. It married function and form (except for accuracy, but that’s hardly why you buy a sub-$300 diver) in a way that we only hear about in tales from our “elders” who used to buy Rolex Submariners and GMT-Masters for $150 five decades ago. It’s been a number of years now since the SKX has been a production model in the broader Seiko lineup. But just two summers ago, the venerable, vertically integrated, Japanese juggernaut of a brand unveiled something new in the Seiko 5 range –  a travel-ready, SKX-looking release ...

Omega Speedmaster Guide Teddy Baldassarre
Omega Aug 13, 2025

Omega Speedmaster Guide

The Omega Speedmaster, aka the Moonwatch, is one of the most legendary and collectible watch models in the world. Originally conceived as a wristwatch for race car drivers, it has since become much more associated with its pivotal role in history as the watch used by the astronauts on the Apollo 11 mission in 1969, thus making it the first watch worn on the moon. Now the undisputed centerpiece of the modern Omega watch portfolio, the original Speedmaster has not only changed very little from the timepiece that symbolized America’s Space Race supremacy more than 50 years ago; it has also given rise to dozens of special editions, innovative variations, and the use of bold new technologies and avant-garde materials in the pioneering spirit of early space exploration. 1957: A YEAR OF MASTERY The Space Race that dominated the 1960s had yet to kick off in 1957, the year that Omega, a Swiss watch manufacturer founded in 1848, released a trio of sport-oriented tool watches with “Master” in their names, all descended stylistically from the first Seamaster of 1948, one of the first waterproof dress watches. One was the Seamaster 300, an evolution of the original that was built for deep-sea diving (I explore the Seamaster collection in depth here). The second was the Railmaster, a watch aimed at scientists and technicians whose technical hallmark was its extreme magnetic resistance (more on the Railmaster here). The third, and most influential, was the Speedmaster, which as i...

Hands On: Piaget Polo Flying Tourbillon Moonphase SJX Watches
Piaget Polo Flying Tourbillon Moonphase Aug 13, 2025

Hands On: Piaget Polo Flying Tourbillon Moonphase

Now into the second half of its second century, Piaget unveiled the Polo Flying Tourbillon Moonphase, an eccentric entrant in the crowded field of luxury sport watches. The charm of the watch lies in its unusual feature set: an extravagant dial and easy wearing format, which includes interchangeable rubber and leather straps. Housed in a sleek, 44 mm titanium case, the Polo Flying Tourbillon is the most complicated watch in the Polo collection since the underrated Polo Tourbillon Relatif introduced two decades ago. Initial thoughts I have a soft spot for watches like the Polo Flying Tourbillon that don’t fit neatly into any pre-conceived category. It’s risky to make watches like this; watches that look a bit odd on the spec sheet but feel good on the wrist. On one hand, it’s overtly sporty with a titanium case, a rubber strap, and a robust 100 m water resistance rating thanks to dual gaskets in the crown. Looked at from another perspective, it’s a piece of true industrial-haute horlogerie with a flying tourbillon and a thoughtfully executed pointer-style moonphase indicator, sans date. This last detail stands out to me, because the date and moonphase complications usually go hand-in-hand. To be clear, I don’t miss the date; its absence contributes to the care-free nature of the watch. The 44 mm titanium case looks large on paper, and indeed, the diameter is accentuated by its 9.8 mm case height, which is on the thinner side as such things go. But the Polo wears w...

Rado Celebrates 40 Years of Tennis at the Mubadala Citi DC Open Worn & Wound
Rado Celebrates 40 Years Aug 11, 2025

Rado Celebrates 40 Years of Tennis at the Mubadala Citi DC Open

Rado’s participation in the Mubadala Citi DC Open has become a late summer tradition. Now in its third year, the descent of tennis fans (and a handful of watch media types) into Rock Creek Park is a sign that summer’s days are numbered, and the US Open prep is becoming serious. On the weekend of this year’s DC Open, you’d be forgiven for thinking summer was never ending. Blisteringly hot and muggy with humidity one minute, drenched in torrential downpours the next, it’s enough to make you wonder why anyone thought our nation’s capital should be built on a swamp in the first place. Photo courtesy Rado In any event, the annual tradition that’s been forming over these last few years with Rado extends to the release of a new, limited edition watch. I was fortunate enough to see their latest, the Rado Captain Cook x Tennis Limited Edition, in DC just a few weeks ago. The new LE makes use of the smaller, 39mm Captain Cook case to great effect. This is a compact, easy to wear dive watch that’s on the elegant side of sporty, which seems appropriate for a watch associated with tennis. A dive watch associated with tennis is, of course, a bit incongruous, even taking into consideration the downpours we experienced at this year’s Open. But with the beads-of-rice style bracelet and a smaller form factor, this version of the Captain Cook blends in nicely in a more elevated environment.  There are little design cues throughout this Captain Cook that reference tennis in...

Qian GuoBiao’s Double Balance Wheel Proves Less Can Still Impress Fratello
Aug 11, 2025

Qian GuoBiao’s Double Balance Wheel Proves Less Can Still Impress

The latest creation to leave Qian GuoBiao’s bench is the Double Balance Wheel, a watch that takes a quieter approach than his last major release, Facing The Sky 2.0. By contrast, Double Balance Wheel is stripped back to the essentials. It is about balance, proportion, and mechanical harmony. And yet, it is already making its […] Visit Qian GuoBiao’s Double Balance Wheel Proves Less Can Still Impress to read the full article.

Industry News – The Surge of Watchmaking in India and Discovering an Underrated Giant: the Titan Group Monochrome
Titan Aug 11, 2025

Industry News – The Surge of Watchmaking in India and Discovering an Underrated Giant: the Titan Group

The luxury watch industry is facing a period of uncertainty: global economic headwinds, shifting consumer behaviours, and escalating tariffs have all taken a toll. China, once the growth engine for the luxury watch industry, continues to falter. Meanwhile, the U.S. market – though long resilient – now faces the effects of rising tariffs… In this […]

Hands On: FVF Genève FVF1 Tourbillon Superligero “Today” SJX Watches
Aug 11, 2025

Hands On: FVF Genève FVF1 Tourbillon Superligero “Today”

Having re-emerged in 2021 with the debut of his new brand and the launch of the FVF1 C2 Tourbillon Superligero, Franc Vila is back with the FVF1 Tourbillon Superligero “Today”, a watch that challenges conventional notions of timekeeping with a good-humoured twist on the traditional day of the week display. Leveraging its predecessor’s ultralight 42.5 mm titanium case and integrated flying tourbillon movement, the Today questions the difference between the days of the week, with a day roller that displays the word ‘today’ in a different font for each day. While over time the wearer might learn to associate particular fonts with particular days, the otherwise functional day roller is intended to be a reminder to not take things too seriously – today is all we have. Initial thoughts I didn’t really know what to expect the first time I stepped off the elevator into Mr Vila’s brightly lit, attic workshop in Geneva’s Saint Gervais neighbourhood. The workshop itself is part of the story, housed in what was once very likely home to a cabinotier, a term that refers to a watchmaker operating from a rooftop workshop once favoured by Genevan watchmakers of old, who preferred to work where they could get plenty of natural light. Beyond the typical watchmaking equipment, and even some atypical equipment like a perlage machine with a mysterious past, the workshop is packed with contemporary art from Mr Vila’s personal collection. Talking with him about these sources o...

Watches, Stories, and Gear: Frank Lloyd Wright’s Last Client, Huckberry’s Retail Store, and Fossil’s Fantastic Four Appearance Worn & Wound
Fossil Aug 9, 2025

Watches, Stories, and Gear: Frank Lloyd Wright’s Last Client, Huckberry’s Retail Store, and Fossil’s Fantastic Four Appearance

“Watches, Stories, and Gear” is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear. Frank Lloyd Wright’s Last Original Client For most people with an interest in architecture, the best you can do with respect to the works of Frank Lloyd Wright is to admire his buildings from afar, or perhaps get the guided tour experience if you visit his most famous pieces. Obviously, far fewer people actually get to live in the homes he designed, and fewer still are alive today that can tell you what it was like to work with the architect during the building process. This wonderful piece in NPR puts a spotlight on Roland Reisley, who recently turned 101 years old. He is, according to NPR, the last surviving original client of Frank Lloyd Wright, and he still lives in the home he designed. He’s been at the residence in Westchester County, NY for over 70 years, and has become a bit of a Frank Lloyd Wright scholar in that time. This one’s a must read for anyone with an interest in architecture. Huckberry Opens Shop: Brick & Mortar in Georgetown For over 14 years, the team at Huckberry has worked to curate a collection of clothing, gear, and home accessories like no other. While their offerings have drawn the attention of many, you were only able to shop online or...

Sherpa Introduces the New Atoll and Tuxedo Versions of the Ultradive Worn & Wound
Aug 8, 2025

Sherpa Introduces the New Atoll and Tuxedo Versions of the Ultradive

Sherpa has announced a pair of new Ultradive references, expanding their core dive watch line. Sherpa launched in 2021 with a relatively narrow focus, which is honestly something I appreciate in a time period where too many watch brands want to be all things to all people. They make extremely specific dive watches, with compressor cases, and infuse each watch with principles of Buddhism literally built into the movement (the brand’s founder, Martin Klocke, is a practicing Buddhist). The new Ultradive watches, the Tuxedo and the Atoll, bring some variety to the collection without changing things up too dramatically.  Before getting into the specifics of each watch, it’s important to step back a bit and familiarize ourselves with the compressor case concept. It’s a technology that has been nearly lost to time as manufacturing has improved across the board and creating highly water resistant watches has, in general, become easier. But it’s an important part of dive watch history and watchmaking history in general. These cases, originally developed by Ervin Piquerez SA (otherwise known as EPSA), essentially employed a specially designed caseback that would seal under light pressure when not submerged in water, but under increasing pressure, the seal would become tighter and tighter. These cases rather ingeniously used the force of the water pressure against the case to its own benefit. Over the years, several versions of this EPSA case were developed, and Sherpa has a...

The 25 Best World Time Watches (2026) Teddy Baldassarre
Aug 8, 2025

The 25 Best World Time Watches (2026)

Any listing of the best world time watches on the market today is best prefaced by explaining the difference between this type of travel watch and the more common GMT watches category. Whereas a GMT watch is designed to simultaneously display the time in both a traveler's local time zone and his or her home time zone, a world-time watch allows its wearer to quickly glimpse the time in numerous other time zones across the world in addition to the local and home time, often in visually spectacular fashion with globe-themed dial designs. Here we've found 25 world-time watches that are worthy of your notice, with price tags ranging from eminently affordable (Tissot, Ball, Nomos) to exclusive and expensive (Breguet, Vacheron Constantin, Patek Philippe). Unlike our roundup of GMTs, we didn't disqualify watches with additional complications but we did err on the side of watches more recently introduced to the market. And you'll be happy to discover a few of them that you can purchase directly from our online store. (In the case of the limited editions showcased here, some of which may now be available only on the secondary market, prices listed reflect the MSRP at the time of release.)  A. Lange & Söhne Lange 1 Time Zone Price: On Request, Case size: 41.9mm, Thickness: 10.9mm, Lug Width: 22mm, Crystal: Sapphire, Water Resistance: 30 meters, Movement: Manually Wound L121.3 The now-iconic Lange 1 has been the flagship of the reconstituted A. Lange & Söhne brand since its introdu...

Hands-on – An In-House Tourbillon… From India! Here’s the Titan Nebula Jalsa Tourbillon Monochrome
Titan Aug 8, 2025

Hands-on – An In-House Tourbillon… From India! Here’s the Titan Nebula Jalsa Tourbillon

For many, watchmaking is synonymous with Switzerland. While the Swiss industry remains influential, several other countries also play significant roles in the production of timepieces. Germany, Japan and China are obvious examples. But India, too, is increasingly important, both as a manufacturing hub and a growing market. At the heart of India’s watch industry is […]

JLC Reverso Tribute Review: A Discreet Icon With a Posh Party Trick Teddy Baldassarre
Aug 7, 2025

JLC Reverso Tribute Review: A Discreet Icon With a Posh Party Trick

Back in 2016 Jaeger-LeCoultre introduced the Reverso Tribute collection to celebrate the 85th anniversary of their iconic reversible rectangular-cased watch. Last year they added four new Reverso watches to this collection, two of which finally get us back to a case size that is nearly identical to that of the original Reverso from 1931. The Reverso has been a canvass for so many of JLC’s designs and watchmaking innovations over the years but I have to say it is so nice to get back to the basics with a legitimately unisex size and a monoface dial. As nice as the duoface Reversos are, the watch was conceived for polo players who wanted to protect their watch while leaving room for some personalization on the enclosed side. Here I am looking at the Reverso Tribute Monoface in steel with a blue dial, though it is also available in a white dial version. JLC Reverso History The year is 1931: Herbert Hoover is President, the Empire State Building in New York City is nearing completion, and the Star-Spangled Banner is adopted as America’s National Anthem. Of course, something entirely different is going on in the world of Swiss watchmaking when businessman and watch distributor Cesar de Trey attends a polo match while traveling in India. He notices one of the players watch crystal shattered while playing so he he pitched an idea to one of his colleagues who just happened to be Jacques-David LeCoultre. LeCoultre enlisted his partner Edmond Jaeger and the rest is, as they say,...