Two Broke Watch Snobs
The 5 Best American Watch Brands We’ve Ever Reviewed
After years of hands-on reviews with American watch brands, these ones stood out for their build quality, fair pricing, and everyday appeal.
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Two Broke Watch Snobs
Teddy Baldassarre
The 15 Best British Watch Brands (2026)
While Switzerland is regarded today as the world leader of watchmaking, Great Britain can lay claim to a wealth of horological milestones throughout its history as well. From Thomas Mudge’s development of the lever escapement in 1755 to John Harrison’s invention of the marine chronometer in 1759 to the innovations of clockmaker Thomas Tompion and his protegé George Graham in the areas of science and astronomy, England was an undisputed leader in timekeeping throughout the 18th and 19th centuries. The 20th century brought the decline of the British Empire and, with it, British watchmaking, as nations like Switzerland, Germany, and (for a while) the United States stepped in with modern mass-production techniques while the Brits held fast to traditional, artisanal methods. The United Kingdom essentially ceased being a major producer of timepieces by the end of World War II, but as the 21st Century dawned, a handful of entrepreneurial Britons have made great strides in bringing high-end watchmaking back to their native land, establishing new brands - and in some cases, resurrecting old ones - to make watches that appeal to today’s discerning enthusiasts in the U.K. and across the world. Whether the focus is military-style tool watches, avant-garde complications at approachable prices, or ultra-high-end pieces for well-heeled collectors, each brand boasts an identity that is proudly British and at the same time distinct from its peers. Here are 15 British watch bran...
Monochrome
Introducing – The New Louis Erard Gravée Main
Louis Erard has spent the past few years building a reputation as the brand that dares to bring métiers d’art to a broader audience. Where traditional crafts are usually reserved for expensive timepieces, Louis Erard has worked to democratise them, presenting limited series in grand feu enamel, hand-guilloché, and even wood marquetry. Each of these […]
Deployant
New: Breitling 2025 Ironman Endurance Pro Models
Breitling continues its partnership with Ironman with new colour ways for the Endurance Pro IRONMAN World Championship 2025 editions in ti and Breltlight.
Monochrome
Introducing – The New Chronoswiss Opus Purple Rain, Celebrating 30 Years of The Skeleton Chronograph
When Gerd-Rüdiger Lang (1943–2023) founded Chronoswiss in 1983, his mission was to safeguard and advance mechanical watchmaking at a time when quartz technology threatened to eclipse traditional horology. A master watchmaker, Lang became renowned for pioneering features now considered staples of fine watchmaking, and the openworked mechanical chronograph. In 1995, Chronoswiss launched the Opus, the […]
Fratello
Introducing: The Chronoswiss Opus Chronograph Purple Rain
Thirty years ago, Chronoswiss founder Gerd Rüdiger Lang created a watch that earned itself a place in the history books. The 1995 38mm Opus CH 7523 was the first serially produced self-winding skeletonized chronograph. The watch was powered by a heavily modified Valjoux 7750 movement and was voted “Watch of the Year” by the readers […] Visit Introducing: The Chronoswiss Opus Chronograph Purple Rain to read the full article.
Time+Tide
Chronoswiss celebrates the 30th anniversary of their Opus chronograph with a wild Purple Rain limited edition
A purple CVD case, skeletonised dial and UV-reactive strap make this 30-piece limited edition chrono pretty hard to miss.The post Chronoswiss celebrates the 30th anniversary of their Opus chronograph with a wild Purple Rain limited edition appeared first on Time+Tide Watches.
SJX Watches
Insight: The Evolution of Patek Philippe Marketing Since 1839
Often behind every watch brand’s marketing and image is an overarching influence that can be subtle or explicit. For Patek Philippe, that influence reveals a long arc of intention, carried across centuries, shaped by consistency, and reinforced through a remarkable alignment between product and message. From its early days in royal courts to modern-day exhibitions in New York and Shanghai, the company has approached communication as a reflection of its philosophy. Over nearly two centuries, Patek Philippe has maintained a consistent approach to communication – measured, stable, and aligned with the brand’s long-term perspective. The manner of Patek Philippe telling its own story is perhaps as interesting as its watches. We trace the way in which Patek Philippe has communicated over time, from introducing itself to the mind of the client, to adapting to a changing world, all while remaining aligned with its values. We also examine the brand’s choices in language and imagery, looking in particular to its early references to inheritance, which evolved into the familiar campaign that continued across decades. Launched in 2025, but perhaps enjoyed by many generations to come Foundations and Royal Recognition (1839–1877) When Patek Philippe was founded in 1839, the idea of advertising a luxury watch was almost nonexistent. Most manufacturers relied on trade reputation, medals at international exhibitions, and word-of-mouth among wealthy clientele. In contrast to today,...
Fratello
Introducing: Armin Strom Mirrored Force Resonance Rose Gold - Welcome To The Golden Age
There’s a new Armin Strom Mirrored Force Resonance in town, clad in rose gold and black. The 43mm 18k rose gold case features alternating brushed and polished finishes, and the large black off-center dial provides a strong visual contrast. The handcrafted sunray guilloché pattern of the dial, framed by a chapter ring with circular finishing, […] Visit Introducing: Armin Strom Mirrored Force Resonance Rose Gold - Welcome To The Golden Age to read the full article.
Monochrome
Introducing – The Unexpected Azuki X H. Moser & Cie. Elements of Time Collection
Two worlds that couldn’t be more different, one born from blockchain and anime culture, the other rooted in centuries of Swiss horology, have collided to create something genuinely original. The Elements of Time series, a collaboration between Azuki and H. Moser & Cie., feels as if it shouldn’t work, but it does. Azuki, the web3-native […]
Fratello
My Favorite Datejust Is A 1601 No-Lume Lavender Dial
Choosing my favorite Datejust wasn’t a simple exercise. From 2021 through most of 2023, I acquired several vintage references. Each one was chosen for a reason. Hard-to-find dials combined with sharp cases and atypical bezels were my game. Two years later, these Datejust models remain as regular options in my wearing rotation. They’re fantastic, fit […] Visit My Favorite Datejust Is A 1601 No-Lume Lavender Dial to read the full article.
Time+Tide
11 of the best dress watches making sure you won’t be underdressed in any occasion
Dress watches should be minimal, slim and small - and here's some of the best examples you should add to your collection.The post 11 of the best dress watches making sure you won’t be underdressed in any occasion appeared first on Time+Tide Watches.
Fratello
Sunday Morning Showdown: IWC Ingenieur Automatic 40 Vs. Chopard Alpine Eagle 41
Good morning and welcome to another Sunday Morning Showdown. Last week, we had a surprising matchup between two titanium high-beat chronographs that ended up in a tie. This week, we’re curious to see what happens when we put two stainless steel integrated bracelet reinterpretations up against each other. In 2023, IWC brought back the Ingenieur, […] Visit Sunday Morning Showdown: IWC Ingenieur Automatic 40 Vs. Chopard Alpine Eagle 41 to read the full article.
Deployant
New: Panerai Submersible Marina Militare PAM01697 & PAM01698 Carbotech™
Panerai’s Submersible Marina Militare PAM01697 and PAM01698 are tactical evolutions of the brand’s dive watch lineage, paying tribute to the Italian Navy’s aviation division (Aviazione Navale). Both models feature green-grained dials, radar-style subdials, and engraved casebacks, but diverge in material execution-one in brushed steel, the other in Panerai’s proprietary Carbotech™.
Fratello
Hands-On With The New Guebly CH1 Rétrograde
While Watches and Wonders rightfully garnered most of the attention this past April, other brands took the opportunity to show off their wares in nearby venues. Time to Watches was an event held next to Palexpo. I found myself there several times for appointments and had a particularly lovely time sitting down with Adnane Kerd, […] Visit Hands-On With The New Guebly CH1 Rétrograde to read the full article.
Fratello
The Feedback Loop: Does Social Media Create A Monoculture In The Watch World?
The internet and social media have transformed how we discover and interact with watches. In a sense, these channels have put the entire watch world in our pocket. They have democratized the hobby in several ways, spreading information and knowledge like never before and creating transparency across markets. This all comes at a cost, though. […] Visit The Feedback Loop: Does Social Media Create A Monoculture In The Watch World? to read the full article.
Two Broke Watch Snobs
The Best Casio Watches We’ve Ever Reviewed
After years of reviewing Casio Watches, we're listing the best one's we've ever reviewed for you to research and learn about right here.
Time+Tide
Family ties: the Time+Tide Team shares the watches they own that mean the most to them
The Time+Tide team has come together to share the watches with strong family ties and the stories behind their significance.The post Family ties: the Time+Tide Team shares the watches they own that mean the most to them appeared first on Time+Tide Watches.
Quill & Pad
Greubel Forsey Hand Made 1 Reviewed by Tim Mosso
The Greubel Forsey Hand Made 1 is a new watch built like an old watch, and that’s exactly the point. Hand Made 1 isn’t the most complicated, conspicuous, or inventive Greubel Forsey watch, but it looks backwards to point the way forward.
Worn & Wound
Hands-On: the Apiar Gen1.0
The British brand Apiar has an intriguing slogan emblazoned across the front page of their website: Impossible Watches. Made Possible. If you spend enough time thinking about watches, collecting watches, and learning about watches, you begin to realize their limitations. Whether they’re chronometry related or have to do with the design and build of the watch itself, there are certain things that just can’t be done, or else stretch the limits of our current technology to the point where those things aren’t remotely feasible. The crazy idea you had for a watch case that defies the laws of physics might be something that only exists on paper. Additive manufacturing and 3D printing technologies have the potential to change that. When a metal object is formed by adding material to it rather than stripping it away, a manufacturer can create shapes, textures, and structures that would be impossible otherwise. Apiar’s Gen1.0 is a thrilling example of the possibilities of 3D printing in watch manufacturing. They’re by no means the first to create watches this way, of course, but they’re part of a new class of brands using the technology in an experimental way that seems to finally make the most of it, creating not just beautiful objects that defy watchmaking convention, but watches that redefine our expectations around durability, lightness, and other metrics by which all of us evaluate these things. Importantly, the use of additive manufacturing also democratizes wat...
Time+Tide
Farer enters the integrated bracelet game with 4 elegant options
The young British brand enters the integrated sports watch market with its distinctive style and flair, with four dial options.The post Farer enters the integrated bracelet game with 4 elegant options appeared first on Time+Tide Watches.
Monochrome
Introducing – The RGM Model 222-RR Ferguson Railroad Dial is a Genuine Slice of American Railroad History
As the only vertically integrated manufacture in the United States producing components, movements and guilloché dials, RGM is already an anomaly on the American watch scene. Founded by master watchmaker Roland G. Murphy in 1992 in Mount Joy, Pennsylvania, Murphy’s interest in early 20th-century American watchmaking history is reflected in the brand’s railroad watches. The […]
Monochrome
Introducing – The New Bremont Supermarine 500m Black Ceramic with Polar White Dial
Earlier this month, Bremont expanded its Supermarine collection by launching the Supermarine 500m Polar White, and now the brand offers the same striking dial paired with the mono-block black ceramic case, the construction introduced in 2024 with the two Supermarine 500m references in Jungle Green and Tactical Black. The 43mm diameter case of the new […]
WatchAdvice
Is The New Rolex 1908 Settimo Horological Perfection? (Hands-On)
As always, Rolex represents the highest possible standard of the watchmaking world – but does this new 1908 model uphold this illustrious reputation? Let’s find out! What We Love: A perfectly executed contemporary design Extremely well-built and highly wearable Surprising value proposition, even among similar pieces What We Don’t: Clasp feels unnecessarily long Scratch and smudge magnet Movement finishing – Too little, too late? Overall Rating: 9.5/10 Value for Money: 10/10 Wearability: 9/10 Design: 10/10 Build Quality: 9/10 When it comes to watches, there are plenty of uncomfortable truths one must face. They’re hardly life-or-death scenarios, sure — but within the world we navigate as enthusiasts, there are a few pills that are undeniably hard to swallow. Some are classics, like how quartz movements are just as relevant to the industry as mechanical ones, or the ever-lingering question of how much cultural impact wristwatches still hold. But there’s one truth in particular that keeps many a watch lover up at night, clutching their favourite timepiece and hiding under the covers. That truth, of course, is this: Rolex is the greatest watch brand of all time. Naturally, there are plenty of valid, subjective counters to that claim. I, for one, would argue that Casio belongs on the same playing field simply because of its cultural popularity and accessibility. But when you look at the data, the case for Rolex is practically airtight. According to Morgan Stan...
SJX Watches
Hands On: De Bethune DB25 Monopusher Chronograph
De Bethune once again has a single-button chronograph to its line-up with the compact DB25 Monopusher Chronograph. Styled after the DB8 from the brand’s early years, the DB25 chronograph has a smaller case but a larger, more refined movement. Importantly, it is most accessible chronographs from the brand in recent memory, both in size and price. Initial Thoughts I hold De Bethune in high regard for its technical ambition and an idiosyncratic design language that blends aesthetic codes from the 18th and 23rd centuries. The distinctive aesthetics were largely the brainchild of cofounder Davide Zanetta, who unfortunately departed the brand several years ago. Fortunately, however, both traits are alive and well in the DB25 Monopusher Chronograph. For several years the brand lacked a conventional chronograph, and I see the new DB25 as the brand’s long-term solution to that problem. Likely shaped by feedback on the recent DB Eight, the DB25 Monopusher has everything it needs to be a staple of the brand’s line-up – moderate sizing, good looks, and complementary calibre. Though based on the brand’s prior chronograph movements, the DB3000 inside the DB25 is interesting in several respects. For one, it retains the oscillating pinion found in the long-ago DB1. The oscillating pinion isn’t well regarded by collectors, seen as less advanced than a vertical clutch and without the theatre of a horizontal coupling. It is possible to make a handsome chronograph with an oscillat...
SJX Watches
Omega Upgrades the Aqua Terra 150M Turquoise with a Ceramic Bezel
Omega continues its trickle of summer releases with the Aqua Terra 150M Turquoise, which has its smoked turquoise dial now matched with a black ceramic bezel for a cohesive look. Available in both 38 mm and 41 mm formats, the new Aqua Terra is pricier and arguably less versatile than the standard Aqua Terra, yet is strongly appealing – is the blue worth the green? Initial Thoughts The ceramic mania that gripped the industry a few years ago has cooled, but the material is here to stay, and this example is all the better for it. We’ve already seen this dial on a pair of bracelet-borne Aqua Terra earlier this year. Now it’s back with an integrated rubber strap and complementary black ceramic bezel. Even though this lacks the bracelet of the all-steel version, it’s more expensive, priced at about US$1,000 over the steel model on a bracelet. The retail price of US$7,300 is still affordable, and acceptable given the level of quality, but the value proposition is less clear. While the Aqua Terra’s boardwalk-to-boardroom versatility makes it a prime candidate for someone’s sole, “go anywhere, do anything” watch, the exotic colour palette and lack of a bracelet rule it out as such for most people. Instead, I imagine Omega is targeting brand fans who are less price-sensitive looking for a summer watch. Even for an owner of more than one Omega, the new Aqua Terra is different enough to make it interesting. Deja Blue While no longer novel, the fume turquoise dial rema...
Teddy Baldassarre
31 Crazy Unique Watches
Generally speaking, most watch consumers tend to prefer watch designs that are - for lack of a better term - approachable, the kind of style that can be worn every day without drawing an undue amount of attention. Class is often associated with being understated, after all. For most enthusiasts, design, craftsmanship, mechanical complexity, and value for dollar are all subjectively weighed in an effort to determine the most appropriate timepiece decision. Naturally, the result is that the watch industry focuses a great deal of its effort on practical designs intended to please a large percentage of the population in an ultimate effort to sell. Outliers and more novel designs are considered risky and are often left behind in the race for mass-market appeal. But what if, some independent watchmakers ask, you’ve simply had enough of brands cutting-and-pasting each other’s designs? We’ve all noted, “That’s more or less a Rolex Submariner,” one too many times when seeing the latest "new" piece. Let's say that sometimes you may want something different and maybe even a little bit crazy. And for the sake of argument, and for a more comprehensive list, let's also say you have a nice chunk of money to spend. Sure, you could take your cash and make an informed, reasonable decision to keep on fitting in with all the other watch nerds on your Instagram feed, but this list is for enthusiasts interested in the road less traveled, searching for different, interesti...
Worn & Wound
Five Underrated Watches Under $5,000
There’s a universal appeal to the idea of the hidden gem. Whether it’s a watch, a movie, or a vacation destination, we all enjoy reveling in the underrated to some extent. It’s part of that sense of discovery that draws us to an enthusiast pursuit in the first place. As the watch world, and enthusiasm around the hobby grows, it gets harder to identify watches that are truly underrated – every watch seems to have its moment in the sun. We thought it would be fun to identify a handful of watches that feel genuinely underrated at this particular moment, all under $5,000. Let us know your picks in the comments! Zach Kazan – Tudor Black Bay P01 It was surprisingly challenging for me to think of the right underrated watch to discuss here. One of the problems with the way we talk about watches in 2025 is that everything, from the most mundane, black dialed diver, to highly experimental haute horlology, is heaped with praise. It’s not that the praise isn’t always warranted – there are a lot of great watches out there – but the inverse of this question, the most overrated watches on the market, would probably be a little easier to respond to. But, in the interest of keeping things positive, we thought, for now, we’d try to shine a light on some watches that don’t get enough attention. Usually when we’re creating a group oriented list like this, my mind immediately goes to the independents. You could say I’m always trying to highlight the underrated s...
Teddy Baldassarre
An Inside Look At The New Glashütte Original Dial Manufacture
Here’s the headline: this summer, the namesake and flagbearer of the Glashütte watchmaking region, Glashütte Original, has opened its own, dedicated dial manufacture. You might be asking yourself, “I thought G.O. already did everything in-house, what’s the deal?” And while you would be right to ask, the basis of the question is also correct. Glashütte Original, while owned by Swatch Group, does, in fact, “do everything in-house,” or to be more specific: 95% of everything. However, up to this point, the dials for G.O. watches were made in a facility six hours away in Pforzheim. This move has brought production to a 5,000-plus-square-foot facility that is just a quick float down the babbling Muglitz River - 450 meters, to be exact. In a market where collectors are placing increasing importance on “in-house” everything, this is a big move for a company that has been preaching the Homemade Gospel from the Saxon hilltops for decades. Not only does this allow for more agile production timelines, but it increases G.O.’s production capabilities as a whole. G.O. brought me to Germany to see the new facility and to tour the full manufacture as well. In addition to the photos here, which won’t tell the full story, we also have a full video touring the manufacture. This sort of care for detail and attention to craftsmanship is deeply ingrained in the region, and in Glashütte Original as a brand. The people at this manufacture take the namesake very seriously...
Fratello
Going Hands-On With The Brand New Farer Integra Viridis With A Malachite Dial
What I love about Farer is that you recognize their watches instantly. Over time, the English brand has developed a collection with a very distinct style. The dial colors, the font types, and the colorful overall presence of the watches have gained Farer many fans. The latest addition to the line-up is the new Integra […] Visit Going Hands-On With The Brand New Farer Integra Viridis With A Malachite Dial to read the full article.