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Results for The Royal Oak Launch Story

41,490 articles · 258 videos found · page 48 of 1392

Recap – The Integrated Bracelet Watch Trend Keeps Going Strong, With Tons of New Models Presented at Watches & Wonders 2026 Monochrome
IWC Ingenieur GP Laureato May 4, 2026

Recap – The Integrated Bracelet Watch Trend Keeps Going Strong, With Tons of New Models Presented at Watches & Wonders 2026

A category defined during the 1970s by a handful of models that all became proper icons of the industry – AP Royal Oak, PP Nautilus, VC 222, IWC Ingenieur, GP Laureato, to name a few – the luxury sports watch or integrated bracelet trend made a strong comeback about 10 years ago. Not only did […]

Hands-On: The Patek Philippe 50th Anniversary Nautilus Collection, Reference 5810G and 5610G Hodinkee
Patek Philippe 50th Anniversary Nautilus Collection Apr 23, 2026

Hands-On: The Patek Philippe 50th Anniversary Nautilus Collection, Reference 5810G and 5610G

Here's the thing. The 50th Anniversary Nautilus Collection was going to sell no matter what caliber was used, what case material was chosen, or what format was given. This is just a reality of the strength of Patek Philippe in the world today, and how in-demand integrated bracelet watches are. And to be clear, the Nautilus, along with the Royal Oak, set the tone long ago and remains at the pinnacle of the category. Actually, one would say the Nautilus remains at the pinnacle of *watches* in general when it comes to simple demand. It's the one that the most powerful people I know lust after the most – and I'm not saying that's good or bad, but it really just is. And here's the thing: the 40th anniversary of the Nautilus was a bit of a let-down for me. Because the Nautilus really is *the watch* for so many of us, and indeed, I am a true fan and always have been, and indeed, always will be, no matter how many dinguses I see wearing them today. 3700G Circa 1980, 5711R Circa 2015, 5811G Circa 2024 – Yes, I like the Nautilus a lot. As many of you know, the very first Patek Philippe I ever purchased was a 3940G. The very second? A Nautilus reference 3700A (I paid $18,000 for it, in a group buy with Paul Boutros, who bought a 222 for even less 😵‍💫). Some years later, I bought a very rare 3700G (I sold it to a close friend and mentor when he sold his company because it was something he'd always dreamed of owning). In 2015, when Nautiluses were still sitting in cases,...

Hands-on – Nomos Goes Precious, with the Elegant Tangente Gold and Ludwig Gold (Incl. Video) Monochrome
Nomos Goes Precious Mar 4, 2026

Hands-on – Nomos Goes Precious, with the Elegant Tangente Gold and Ludwig Gold (Incl. Video)

Every brand at one point dreamt of having an icon on their hands. A cornerstone model that stands the test of time, design trends, and, more importantly, captures the hearts of fans and collectors worldwide, indefinitely. Watches like the Lange 1, the Submariner, the Nautilus, the Speedmaster or the Royal Oak. For Nomos, even though […]

Audemars Piguet Introduces the Neo Frame Jumping Hour Worn & Wound
Audemars Piguet Introduces Feb 5, 2026

Audemars Piguet Introduces the Neo Frame Jumping Hour

I have what you might call a love/hate relationship with Audemars Piguet. They are, without a doubt, makers of some of the finest watches in the world. Objectively speaking, there’s a level of craft involved with the production of AP watches that is hard to match at the scale at which they operate. Every Royal Oak I’ve ever handled feels like a perfectly made thing without any compromises. I honestly can’t say the same about equivalent watches from other brands in the so-called Holy Trinity.  And yet, there’s so much baggage with Audemars Piguet in our current watch culture. I wrote about it here, specifically as it relates to the Royal Oak and how it has become a signifier of wealth and status that has overshadowed watchmaking and watch culture. I find this flex culture to be a huge turn off, and the way AP seems to lean into it, by producing more and more varieties of Royal Oak, some with mini sculptures of Marvel characters on the dial, to be a signal that they’re a willing participant in the watering down of their brand.  But then Audemars Piguet will go ahead and release something beautiful that is not a Royal Oak and I’m reminded that derisively referring to them as The Royal Oak Company (something I’ve done frequently over these last few years) is ultimately unfair. Earlier this week, as part of a larger drop that included several exotic Royal Oaks, a pocket watch, and more, AP launched what might be one of the riskier watches they’ve introduced in...

The Best Luxury Sport Watches Teddy Baldassarre
Oct 30, 2025

The Best Luxury Sport Watches

Luxury Sport watches are probably one of the most popular categories out there with no shortage of excellent options from the most mainstream to the most niche independent watch brands. While names like the Rolex Submariner and Audemars Piguet Royal Oak are seen as the staple watches in this category to aspire to, we asked our editorial team here to share their personal picks in this admittedly crowded category. So without further ado, let's take a look at our favorite luxury sport watches. Glashütte Original SeaQ Panorama Date There are dive watches that you wear to go diving and there are dive watches that you wear - well, maybe afterward, to the country club where you go to talk about diving. The Glashütte Original SeaQ is a prime example of a watch that can actually fill both roles.  While it was established relatively recently, in 1994, Germany’s Glashütte Original can trace its lineage as far back as 1845, which also happens to be the year that watchmaking essentially arrived as an industry in Germany. As I cover in much greater detail in this article, a full century of horological tradition, centered in the town of Glashütte in the state of Saxony, came to an end with Germany’s defeat in World War II. It was replaced by a new era in which a state-owned conglomerate of once-independent heritage watch manufacturers, the Glashütter Uhrenbetriebe or GUB, shifted focus from artisanal techniques and luxuriously decorative timepieces to mass-produced tool watch...

SJX Podcast: The Titanium Episode SJX Watches
Cartier Santos Oct 20, 2025

SJX Podcast: The Titanium Episode

On Episode 15 of the SJX Podcast, Brandon shares insights picked up at Citizen’s Super Titanium event in Paris, where he had the opportunity to speak with the brand’s materials engineer. Still on the theme of titanium, SJX shares his views on the new Cartier Santos in the lightweight metal, and the different strategies of these brands which are playing to their respective strengths. Another big story from this week is the launch of the new Petermann Bédat Reference 1825. Though it’s not made of titanium, it’s a strong third act (and a hint of what’s next) for the brand. Is there still white space in the market for highly finished time-only watches? Listen on Apple Podcasts, Spotify, and Youtube.  

Girard-Perregaux’s Brand New Caliber GP4800 Finds Its Home in the Laureato Fifty Worn & Wound
Girard-Perregaux s Brand New Caliber Oct 7, 2025

Girard-Perregaux’s Brand New Caliber GP4800 Finds Its Home in the Laureato Fifty

Let’s orient ourselves in the watch world five decades ago. The year is 1975, and we are in the height of the quartz crisis. Just six years prior in 1969, the watchmaking landscape forever changed with Seiko’s introduction of the first quartz timepiece, which called into question the future of mechanical timekeeping as we knew it. The era also marked the advent of the luxury sport watch, beginning with Gerald Genta’s Royal Oak for Audemars Piguet between 1970 and 1972. These two pivotal moments in horological history gave birth to an icon: the Girard-Perregaux Laureato. The first Laureato entered Girard-Perregaux’s catalog in 1975. The model was modestly sized by today’s standards and was even rather mid-sized for the era with a case measuring just 36mm (by comparison, the first Royal Oak began to set the tone for more oversized watches clocking in at 39mm, but was considered notably large and given the nickname “Jumbo”). The 1975 Laureato featured a two-tone construction, highlighting its mix of curves and geometric shapes. The design echoed Genta’s but with softer edges and a slightly more elevated look thanks to the addition of yellow gold elements combined with stainless steel. In line with the times, the model housed a quartz caliber, but not just any quartz caliber – it was COSC-certified. “The Laureato was more than just a new model for Girard-Perregaux’s catalog,” confirms Beatrice Morelli, Chief Customer Experience Officer. “It represente...

SJX Podcast: AP Reinvents the Chronograph, Big Brands vs. Indies, and VC CEO SJX Watches
Vacheron Constantin Oct 5, 2025

SJX Podcast: AP Reinvents the Chronograph, Big Brands vs. Indies, and VC CEO

On episode 12 of the SJX Podcast, SJX shares his hands-on impressions of the Audemars Piguet Royal Oak “Jumbo” Extra-Thin Selfwinding Flying Tourbillon Chronograph RD#5, the fifth and final watch from the brand’s R&D; skunkworks. We also address listener questions about the (great) leadership at Vacheron Constantin, and whether brands like A. Lange & Söhne and Vacheron Constantin can gain market share from independents – why not? Listen on Apple Podcasts, Spotify, and Youtube.  

Owner’s Review: a Collector’s Perspective on the Bulgari Octo Finissimo Worn & Wound
Bulgari Octo Finissimo Sep 23, 2025

Owner’s Review: a Collector’s Perspective on the Bulgari Octo Finissimo

The Bulgari Octo Finissimo Automatic first debuted at Baselworld 2017, and I remember every journalist I ran into, telling me to go check out the Bulgari booth. I met with Pascal Brandt (then marketing manager), and a genuine watch geek I had known for some time. He showed me Octo Finissimo Automatic in titanium, and it was a “Wow” moment. I felt like I was holding a future classic in my hands, comparable to someone holding the Royal Oak for the first time in Basel in 1972 (and yes, there is a Genta connection). I had a couple of initial thoughts when I first experienced the Octo – I knew Bulgari had already made two of the slimmest complication Octo Finissimo’s in 2015 and 2016, but I chalked that to a fashion brand making a high complication for their wealthiest clients. But this was different, Bulgari managed to pull off the slimmest automatic watch that is lightweight, yet durable, with a micro-rotor movement for about $12,000. The second thought was that this is something special and, for me, a must own piece. Before I get into the ownership aspect of the Octo, I will give a brief history on how Bulgari got elevated to a serious watchmaking brand. The story of Bulgari’s transformation from a luxury fashion brand to a high-end watchmaker began in the year 2000. The watch industry was struggling after the late 1990’s financial crisis. In July 2000, Bulgari paid 37.6 million Swiss francs to acquire Gerald Genta SA, Daniel Roth SA, as well as Manufacture de Ha...

Audemars Piguet, Sinn, and Additional Brands Join the Watches & Wonders 2026 Roster Worn & Wound
Audemars Piguet Sinn Sep 23, 2025

Audemars Piguet, Sinn, and Additional Brands Join the Watches & Wonders 2026 Roster

The watch community woke up to a flurry of announcements related to Watches & Wonders 2026 this morning, which is (gulp) just about 6 months away. The news includes the addition of multiple brands, including one major and longstanding holdout, as well as others moving to higher profile locations in Palexpo. The big news is that Audemars Piguet, makers of the Royal Oak and a member of the so-called “Holy Trinity” of old school Swiss Maisons, will finally be exhibiting at Watches & Wonders. Audemars Piguet had previously been one of the main draws at SIHH, a predecessor of Watches & Wonders, also held at the Palexpo, so the brand is no stranger to the convention center’s cavernous halls. In a press release, CEO Ilaria Resta explains “Watches and Wonders is more than an exhibition – it is a space for meaningful exchange with our peers and a celebration of our shared heritage and craftsmanship. We look forward to welcoming visitors to Audemars Piguet’s world as we shape the future of watchmaking together.” Audemars Piguet is not the only brand being added to the Watches & Wonders roster. Ten additional brands have been announced as participants as of this morning. Joining AP at the show for the first time are Behrens, Bianchet, B.R.M Chronographes, Charles Girardier, Corum, Credor, Favre Leuba, l’Epée 1839, March LA.B and Sinn. This lineup is quite varied, with everything from elaborate mechanical clocks, to more accessible tool watches represented, and brands...

First Look – Two New Editions of the Vacheron Constantin Overseas Perpetual Calendar Ultra-Thin Monochrome
Vacheron Constantin Overseas Perpetual Calendar Ultra-Thin Aug 26, 2025

First Look – Two New Editions of the Vacheron Constantin Overseas Perpetual Calendar Ultra-Thin

The worthy successor of the 222 model (which is still made by the brand as part of the Historiques Collection), the Overseas has been Vacheron Constantin‘s vision of the luxury sports watch, a model made to compete with the two other icons of the genre, the Royal Oak and the Nautilus. The current Overseas, which […]

In Between Sizes? Spending Time With The Zenith Defy Skyline 36 Fratello
Zenith Defy Skyline 36 It Mar 16, 2025

In Between Sizes? Spending Time With The Zenith Defy Skyline 36

It is no secret to regular readers that I like the Zenith Defy line of watches. These are some of the very few integrated-bracelet sports watches with a clear identity. They do not take the design-first approach of, say, a Royal Oak, nor do they strive for elegance like a Laureato. Zenith, instead, pushes into […] Visit In Between Sizes? Spending Time With The Zenith Defy Skyline 36 to read the full article.

Introducing – The New Green Credor Locomotive GCCR997 to Join the Permanent Collection Monochrome
Seiko Corporation – unveiled Feb 5, 2025

Introducing – The New Green Credor Locomotive GCCR997 to Join the Permanent Collection

Last year, to celebrate its 50th anniversary, Credor – the high-end, most classical brand owned by the Seiko Corporation – unveiled a very special watch based on the Locomotive concept and being a faithful recreation of Gérald Genta‘s original 1978 sketch. While Genta is best known for designing the iconic Royal Oak, Nautilus, and Ingenieur, […]

Hands-On With An Unsung And Humble Hero - The Girard-Perregaux Laureato 38mm In Steel Fratello
Girard-Perregaux Laureato 38mm Jan 27, 2025

Hands-On With An Unsung And Humble Hero - The Girard-Perregaux Laureato 38mm In Steel

It predates the Nautilus, Ingenieur, and Overseas and debuted three years after the Royal Oak. So why is the Girard-Perregaux Laureato, a very relevant 1970s timepiece, not on the same appreciation level as the other luxurious sports watches with an integrated bracelet? It’s not just the Genta name missing because the 222, the predecessor of […] Visit Hands-On With An Unsung And Humble Hero - The Girard-Perregaux Laureato 38mm In Steel to read the full article.

First Look – The Vacheron Constantin Historiques 222 is Finally here in Stainless Steel (Incl. Video) Monochrome
Vacheron Constantin Historiques 222 Jan 13, 2025

First Look – The Vacheron Constantin Historiques 222 is Finally here in Stainless Steel (Incl. Video)

First presented for the 222nd anniversary of the venerable watchmaker Vacheron Constantin, the 222 was the brand’s answer to the then-growing demand for luxury sports watches with integrated bracelets. The third member of the iconic Holy Trinity of luxury sports watches, next to the Royal Oak and the Nautilus, all three sharing the same base […]

The Dirty Dozen Watches As Interpreted By Half A Dozen Affordable Microbrands Fratello
Audemars Piguet Dec 29, 2024

The Dirty Dozen Watches As Interpreted By Half A Dozen Affordable Microbrands

We often hear statements like, “This watch is a true classic,” or “This is a timeless design.” Typically, such statements refer to big names in the watch industry, such as Rolex and the Submariner, Omega and the Speedmaster, or Audemars Piguet and the Royal Oak. That’s either because their designs are simple and indeed timeless […] Visit The Dirty Dozen Watches As Interpreted By Half A Dozen Affordable Microbrands to read the full article.