Teddy Baldassarre
Rolex Milgauss Guide
Rolex, as always, made news at Watches & Wonders Geneva back in April with many of the new watches it will be releasing this year (we covered many of them here), but the Swiss luxury brand generated nearly as much buzz with an announcement about a watch that it won’t be making anymore. Back in March, Rolex announced that the Milgauss, a model it had been making continuously since 2007, with roots that go back even further, would cease production this year. The news was not necessarily a shock to everyone - the Milgauss was not on a par with Rolex’s most popular models, waiting-list mainstays like the Daytona, Submariner, and GMT-Master - but it was a disappointing splash of reality to the subgroup of Rolexistas who love the cult-classic antimagnetic watch, while also serving as a call to attention for watch-market speculators who rarely find a Rolex shortage that they aren’t eager to monetize. What makes the Milgauss such a niche favorite in the Rolex portfolio? Read on. Rolex founder Hans Wisdorf (above) could be described as many things: a visionary entrepreneur, a brilliant marketer, a founding father of the modern watch industry. But at his true core, Wilsdorf was essentially a problem solver. Just about every contribution that he and his company made to horological history sprang from a dedication to fixing or eliminating some issue that plagued watch wearers. Too tedious to wind your watch every day? Here’s the Perpetual movement (below). Your watch isn...