Teddy Baldassarre
Jaeger-LeCoultre Reverso Guide
The Jaeger-LeCoultre Reverso is one of those historical, influential timepieces that has been occasionally imitated but never really equaled in its appeal. Tracing its origins back nearly a hundred years, It is the most prominent and enduring example of Art Deco design in the 21st Century watch world and one of the first and most successful examples of a tool watch that transcended its utilitarian origins to become a stylish and indisputably unisex fashion accessory. Read on to discover everything you need to know about the Reverso and how it has maintained its iconic status in a century of shifting trends and industry headwinds. Foundations: Jaeger Meets LeCoultre Antoine LeCoultre Today a watchmaking house renowned for both its high-luxury pedigree and a high-horology acumen nearly unmatched in the industry, Jaeger-LeCoultre had the humblest of beginnings. In 1833 Antoine LeCoultre (1803 - 1881), descendant of farmers and blacksmiths, started making timepieces in his family’s small barn in Le Sentier in Switzerland’s Vallée de Joux. Learning metallurgy from his father at the family forge, LeCoultre developed an early interest in watchmaking and proved to be an influential innovator of his era. His so-called “millionomètre,” completed in 1844, had a profound impact on the precise manufacture of watch parts as it was the first instrument able to measure 1/1000ths of a millimeter, aka microns. At the 1851 Great Exhibition in London’s Hyde Park, LeCoultre was awa...
