Audemars Piguet Introduces Royal Oak “Jumbo” in Platinum and Green
Conceived as a home-like atmosphere – and located in more discreet locations than traditional boutiques – AP Houses are key to Audemars Piguet’s retail strategy. And now the handful of AP Houses around the world have their own exclusive edition, the Royal Oak “Jumbo” in platinum with a smoked green dial. Initial thoughts The Royal Oak “Jumbo” ref. 15202 is an iconic design, and one of the genuine instances where the label is applied correctly. It’s also thin and elegant, while having a substantial presence. And the cal. 2121 inside is an old but impressively sophisticated calibre. But the Jumbo is also one of the hottest watches today, and its desirability has long become disconnected with its intrinsic qualities. Being platinum, the latest version is extremely expensive, but also extremely attractive. The weight and lustre of the metal – especially combined with the fine case finishing of the Royal Oak – gives it tremendous tangible appeal. And the green dial, while not novel (it isn’t a modern-day invention but H. Moser is today’s best practitioner of the smoked finish), looks good. The new Jumbo is, in short, a beautiful watch that’s going to be rather hard to obtain. House exclusive There are seven AP Houses around the world, including in New York, London, Hong Kong, and Bangkok, which will be the only venues to obtain the new Jumbo. Production will be limited to 100 watches in the first year, which means each AP House should get about two a...
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