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Results for Yema

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VIDEO: Yema debuts new refined diver fit for Kal-El - the Superman 500 Time+Tide
Yema Jul 2, 2022

VIDEO: Yema debuts new refined diver fit for Kal-El - the Superman 500

With a name like Superman, the Yema diver, which originates from the `60s, has to live up to its robust nomenclature. Revamped and refined, the Superman 500 now boasts a 50 ATM depth rating, with two case sizes and dial/bezel colours to choose from. Finding a dive watch with rich heritage, 500 metres of water-resistance, … ContinuedThe post VIDEO: Yema debuts new refined diver fit for Kal-El – the Superman 500 appeared first on Time+Tide Watches.

The new Yema Superman 500 offers heritage and in-house design at an incredible price Time+Tide
Yema Jun 27, 2022

The new Yema Superman 500 offers heritage and in-house design at an incredible price

Often when I dig into the requests folder of my DMs, various people shoot me a message asking what would be a good entry-level watch they could wear daily. Entry level, within the realm of luxury watches, is considered to be right at the $3,000 mark. This, however, for most is not entry – many … ContinuedThe post The new Yema Superman 500 offers heritage and in-house design at an incredible price appeared first on Time+Tide Watches.

Yema Ties Up with French Navy for Dive Watches SJX Watches
Baltic Yema May 12, 2021

Yema Ties Up with French Navy for Dive Watches

Established in 1948,  Yema was once a French watchmaking giant, having equipped the French Air Force and the first French astronaut, Jean-Loup Chrétien. It entered a long decline in the aftermath of the Quartz Crisis, but was revived under its current French owners who took over in 2009. Now Yema is once again making tool watches for professionals in a tie up with the French Navy, or Marine Nationale. A collection of dive watches “jointly designed with French Navy personnel for marine professionals”, the Navygraf X Marine Nationale is led by a time-only, automatic dive watch, as well as a variant with a GMT function. It also includes a less expensive quartz model and a ladies version, though they will not be covered here. The Navygraf Marine Nationale Automatic (left), and GMT Initial thoughts Along with fellow French brand Baltic, Yema is one of my favourite brands at the US$1,000 price point. Its watches are well designed and executed for the price, often offering strong value. Given Yema’s historical relationship with the French military – the brand supplied watches to French air force helicopter pilots in the 1970s – Yema has legitimacy in military watches, and its collaboration with the navy makes sense. The white and blue combination – a nautical palette modelled on the emblem of the French Navy – is familiar but stands out on the wrist, being immediately reminiscent of the oceans. The maritime theme of the symmetrical and legible dial is reinforc...

INTRODUCING: The new Yema Superman Bronze collection debuts two new in-house calibers, with fresh dials in a strong combination of steel and bronze Time+Tide
Yema Oct 14, 2020

INTRODUCING: The new Yema Superman Bronze collection debuts two new in-house calibers, with fresh dials in a strong combination of steel and bronze

The Yema Superman is a strong vintage diver, with two selling points that should be a wake-up call for other brands, starting with an obvious and rather rhetorical question: When you go out to buy a pair of jeans with your slimmer and shorter mate (speaking for myself here), do you buy the exact same … ContinuedThe post INTRODUCING: The new Yema Superman Bronze collection debuts two new in-house calibers, with fresh dials in a strong combination of steel and bronze appeared first on Time+Tide Watches.

Everything you need to know about French brand Yema watches, and their four key models Time+Tide
Yema Mar 22, 2020

Everything you need to know about French brand Yema watches, and their four key models

If you didn’t spend much time diving in the Azure Seas in coastal France in the late ’60s, chances are you may not be entirely familiar with the French brand Yema. With its most popular models having a subdued appearance, and not featuring ‘Swiss Made’ plastered all over the dial, it can be easy for … ContinuedThe post Everything you need to know about French brand Yema watches, and their four key models appeared first on Time+Tide Watches.