Worn & Wound
Hands-On: the Hamilton Ardmore
While much of the focus when discussing Hamilton’s history centers on World War II (for good reason), the brand was making waves within its repertoire decades earlier. In the mid-1930s, the country was in the throes of economic recovery after the Wall Street Crash of 1929. Initiatives like the Social Security Act and the Works Progress Administration, created in 1935, began to reflect a positive return to some stability. The same year, Hamilton Watch Company – then based out of Lancaster, Pennsylvania – offered a new design to the public: a handsome, fully gold watch called the “Ardmore.” This watch was manufactured for only three years and included a 14K gold case, domed crystal, and curved case design. Newspaper ads from the time show the Ardmore typically priced at $100 – steep enough, given the overall context of the Great Depression, which spanned the entirety of the 1930s. Perhaps this accounted for the Ardmore’s relatively short run. While most would agree we are seeing a trend towards smaller watches in the past few years, the last year alone has seemed to hasten the move towards the teenytiny. Timothee Chalamet is the current face of the Itty Bitty Watch Committee with his various elegant Cartiers, but brands are also driving forces in this movement. Audemars Piguet dropped their 23mm “Mini Oaks” in May of this year in various shades of gold. Cartier released the Tank Louis Mini in April. Similarly, Hamilton’s newest addition to their America...
