Teddy Baldassarre
Paul Newman Rolex Daytona: The World's Most Valuable Watch
If you are into watches and watch collecting, you have heard of the “Paul Newman Rolex,” have heard of it spoken of with reverence and awe, and have perhaps even longed to possess or at least see one yourself. But how did this watch - a very specific version of the Rolex Daytona - become the celebrity watch of all celebrity watches, as well as the né plus ultra representing the absolute highest echelon of watch connoisseurship? It’s a story of watch marketing savvy and market serendipity that spans the globe from Geneva to Daytona, from Cleveland to Hollywood. Rolex was riding a hot streak of successes in the 1950s and early ‘60s. The Swiss company had already introduced to the market the definitive luxury divers’ watch, the Submariner; the quintessential luxury travel watch, the GMT-Master; and even an understated, rugged outdoor watch, the Explorer, that became a star in its one right by virtue of its role in the historic summit of Mount Everest. The one popular category that Rolex had yet to really crack was the emerging genre of motorsport-inspired wrist chronographs, an area in which brands like Heuer (today’s TAG Heuer), Longines, and Breitling had a substantial head start. Rolex boldly jumped into the fray, introducing its first “pre-Daytona” wristwatch chronograph, Ref. 6234, in 1955, and its successor, Ref. 6238, in 1962. Both were 36mm steel watches outfitted with manually wound Valjoux 72 calibers, and both had dials that read simply “Chro...
