Worn & Wound
Hublot’s Latest Art Piece is a Big Bang Tourbillon Designed by Samuel Ross
Those who know me personally, and perhaps those of you who regularly tune into the podcast and read my little ramblings here on the blog, know that over the course of the last year I’ve become somewhat disillusioned with large luxury brands and what I perceive as a general stodginess among the big luxury groups. I’m finding that there’s just a lot more innovation and original thought – at every price point – in the independent sphere. Not only that (because it’s really not surprising), but indies are truly having a moment. They aren’t just more interesting and “better” in most metrics than big group brands, they are peaking, and perhaps in the midst of a new golden age of boundary pushing watchmaking. But, of course, there are exceptions. There are still mass market brands that get me excited by taking risks and doing things that are inherently not mass market, and Hublot has long been Exhibit A. This is a brand that was unfairly maligned for a long time by the enthusiast community, but as the pendulum has swung from straightforward sports watches to more creative and inspired designs, many have come to appreciate the pure originality at Hublot. If I didn’t know better, it would be easy to assume they were an indie themselves. Something that Hublot does better than just about any other brand, indie or otherwise, is position their watches as works of art. There’s probably a real debate to be had about whether watches, particularly modern watches prod...
