SJX Watches
Louis Erard Drops Another Abstract Atelier Oï Edition
In 2021, Louis Erard collaborated with a Swiss design studio on the Le Régulateur x atelier oï, a strikingly minimalist regulator-style watch with a dial devoid of scales, indices, or branding. Originally presented in a restrained grey, this collaboration now returns with a brighter, gilt finish inspired by sundials in a notably small run of just 18 pieces. Initial thoughts Louis Erard’s newest offering has a captivating aesthetic that is both minimalist and striking, albeit not particularly legible. Unlike its predecessor, this has a more richer look with a golden dial that contrasts with the blued steel hands. The colour diverts the eyes towards the asymmetrical radial pattern engraved on the dial. The rest of the watch is identical to the earlier edition, which also means the same case as the standard regulator model. The downside of that is the thickness, which at over 12 mm is substantial for a watch with a relatively elegant design. The Atelier Oï regular is priced at CHF3,750, which is the prevailing price for most Louis Erard regulator editions, like the Oliver Mosset released in January. The new offering is a compelling timepiece for someone looking for something more artistic than the conventional offerings on the market. Inspired by a sundial The newest release follows on Louis Erard’s first collaboration with the Swiss design studio in 2021. With the exception of the dial colour, the watch retains the same specs as before. It has a regulator-style dial...
