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Hands-On: the Apiar Gen1.0 Worn & Wound
Aug 15, 2025

Hands-On: the Apiar Gen1.0

The British brand Apiar has an intriguing slogan emblazoned across the front page of their website: Impossible Watches. Made Possible. If you spend enough time thinking about watches, collecting watches, and learning about watches, you begin to realize their limitations. Whether they’re chronometry related or have to do with the design and build of the watch itself, there are certain things that just can’t be done, or else stretch the limits of our current technology to the point where those things aren’t remotely feasible. The crazy idea you had for a watch case that defies the laws of physics might be something that only exists on paper.  Additive manufacturing and 3D printing technologies have the potential to change that. When a metal object is formed by adding material to it rather than stripping it away, a manufacturer can create shapes, textures, and structures that would be impossible otherwise. Apiar’s Gen1.0 is a thrilling example of the possibilities of 3D printing in watch manufacturing. They’re by no means the first to create watches this way, of course, but they’re part of a new class of brands using the technology in an experimental way that seems to finally make the most of it, creating not just beautiful objects that defy watchmaking convention, but watches that redefine our expectations around durability, lightness, and other metrics by which all of us evaluate these things. Importantly, the use of additive manufacturing also democratizes wat...

Introducing – The RGM Model 222-RR Ferguson Railroad Dial is a Genuine Slice of American Railroad History Monochrome
RGM Aug 15, 2025

Introducing – The RGM Model 222-RR Ferguson Railroad Dial is a Genuine Slice of American Railroad History

As the only vertically integrated manufacture in the United States producing components, movements and guilloché dials, RGM is already an anomaly on the American watch scene. Founded by master watchmaker Roland G. Murphy in 1992 in Mount Joy, Pennsylvania, Murphy’s interest in early 20th-century American watchmaking history is reflected in the brand’s railroad watches. The […]

Introducing – The New Bremont Supermarine 500m Black Ceramic with Polar White Dial Monochrome
Bremont Supermarine 500m Black Ceramic Aug 15, 2025

Introducing – The New Bremont Supermarine 500m Black Ceramic with Polar White Dial

Earlier this month, Bremont expanded its Supermarine collection by launching the Supermarine 500m Polar White, and now the brand offers the same striking dial paired with the mono-block black ceramic case, the construction introduced in 2024 with the two Supermarine 500m references in Jungle Green and Tactical Black.  The 43mm diameter case of the new […]

Is The New Rolex 1908 Settimo Horological Perfection? (Hands-On) WatchAdvice
Rolex 1908 Settimo Horological Perfection? Aug 15, 2025

Is The New Rolex 1908 Settimo Horological Perfection? (Hands-On)

As always, Rolex represents the highest possible standard of the watchmaking world – but does this new 1908 model uphold this illustrious reputation? Let’s find out! What We Love: A perfectly executed contemporary design Extremely well-built and highly wearable Surprising value proposition, even among similar pieces What We Don’t: Clasp feels unnecessarily long Scratch and smudge magnet Movement finishing – Too little, too late? Overall Rating: 9.5/10 Value for Money: 10/10 Wearability: 9/10 Design: 10/10 Build Quality: 9/10 When it comes to watches, there are plenty of uncomfortable truths one must face. They’re hardly life-or-death scenarios, sure — but within the world we navigate as enthusiasts, there are a few pills that are undeniably hard to swallow. Some are classics, like how quartz movements are just as relevant to the industry as mechanical ones, or the ever-lingering question of how much cultural impact wristwatches still hold. But there’s one truth in particular that keeps many a watch lover up at night, clutching their favourite timepiece and hiding under the covers. That truth, of course, is this: Rolex is the greatest watch brand of all time. Naturally, there are plenty of valid, subjective counters to that claim. I, for one, would argue that Casio belongs on the same playing field simply because of its cultural popularity and accessibility. But when you look at the data, the case for Rolex is practically airtight. According to Morgan Stan...

Hands On: De Bethune DB25 Monopusher Chronograph SJX Watches
De Bethune DB25 Monopusher Chronograph De Aug 15, 2025

Hands On: De Bethune DB25 Monopusher Chronograph

De Bethune once again has a single-button chronograph to its line-up with the compact DB25 Monopusher Chronograph. Styled after the DB8 from the brand’s early years, the DB25 chronograph has a smaller case but a larger, more refined movement. Importantly, it is most accessible chronographs from the brand in recent memory, both in size and price. Initial Thoughts I hold De Bethune in high regard for its technical ambition and an idiosyncratic design language that blends aesthetic codes from the 18th and 23rd centuries. The distinctive aesthetics were largely the brainchild of cofounder Davide Zanetta, who unfortunately departed the brand several years ago. Fortunately, however, both traits are alive and well in the DB25 Monopusher Chronograph. For several years the brand lacked a conventional chronograph, and I see the new DB25 as the brand’s long-term solution to that problem. Likely shaped by feedback on the recent DB Eight, the DB25 Monopusher has everything it needs to be a staple of the brand’s line-up – moderate sizing, good looks, and complementary calibre. Though based on the brand’s prior chronograph movements, the DB3000 inside the DB25 is interesting in several respects. For one, it retains the oscillating pinion found in the long-ago DB1. The oscillating pinion isn’t well regarded by collectors, seen as less advanced than a vertical clutch and without the theatre of a horizontal coupling. It is possible to make a handsome chronograph with an oscillat...

31 Crazy Unique Watches Teddy Baldassarre
Aug 14, 2025

31 Crazy Unique Watches

Generally speaking, most watch consumers tend to prefer watch designs that are - for lack of a better term - approachable, the kind of style that can be worn every day without drawing an undue amount of attention. Class is often associated with being understated, after all. For most enthusiasts, design, craftsmanship, mechanical complexity, and value for dollar are all subjectively weighed in an effort to determine the most appropriate timepiece decision. Naturally, the result is that the watch industry focuses a great deal of its effort on  practical designs intended to please a large percentage of the population in an ultimate effort to sell. Outliers and more novel designs are considered risky and are often left behind in the race for mass-market appeal. But what if, some independent watchmakers ask, you’ve simply had enough of brands cutting-and-pasting each other’s designs? We’ve all noted, “That’s more or less a Rolex Submariner,” one too many times when seeing the latest "new" piece. Let's say that sometimes you may want something different and maybe even a little bit crazy. And for the sake of argument, and for a more comprehensive list, let's also say you have a nice chunk of money to spend. Sure, you could take your cash and make an informed, reasonable decision to keep on fitting in with all the other watch nerds on your Instagram feed, but this list is for enthusiasts interested in the road less traveled, searching for different, interesti...

Five Underrated Watches Under $5,000 Worn & Wound
Tudor Black Bay P01 It Aug 14, 2025

Five Underrated Watches Under $5,000

There’s a universal appeal to the idea of the hidden gem. Whether it’s a watch, a movie, or a vacation destination, we all enjoy reveling in the underrated to some extent. It’s part of that sense of discovery that draws us to an enthusiast pursuit in the first place. As the watch world, and enthusiasm around the hobby grows, it gets harder to identify watches that are truly underrated – every watch seems to have its moment in the sun.  We thought it would be fun to identify a handful of watches that feel genuinely underrated at this particular moment, all under $5,000. Let us know your picks in the comments!  Zach Kazan – Tudor Black Bay P01 It was surprisingly challenging for me to think of the right underrated watch to discuss here. One of the problems with the way we talk about watches in 2025 is that everything, from the most mundane, black dialed diver, to highly experimental haute horlology, is heaped with praise. It’s not that the praise isn’t always warranted – there are a lot of great watches out there – but the inverse of this question, the most overrated watches on the market, would probably be a little easier to respond to. But, in the interest of keeping things positive, we thought, for now, we’d try to shine a light on some watches that don’t get enough attention.  Usually when we’re creating a group oriented list like this, my mind immediately goes to the independents. You could say I’m always trying to highlight the underrated s...

An Inside Look At The New Glashütte Original Dial Manufacture Teddy Baldassarre
Glashutte Original Aug 14, 2025

An Inside Look At The New Glashütte Original Dial Manufacture

Here’s the headline: this summer, the namesake and flagbearer of the Glashütte watchmaking region, Glashütte Original, has opened its own, dedicated dial manufacture. You might be asking yourself, “I thought G.O. already did everything in-house, what’s the deal?” And while you would be right to ask, the basis of the question is also correct. Glashütte Original, while owned by Swatch Group, does, in fact, “do everything in-house,” or to be more specific: 95% of everything. However, up to this point, the dials for G.O. watches were made in a facility six hours away in Pforzheim. This move has brought production to a 5,000-plus-square-foot facility that is just a quick float down the babbling Muglitz River - 450 meters, to be exact. In a market where collectors are placing increasing importance on “in-house” everything, this is a big move for a company that has been preaching the Homemade Gospel from the Saxon hilltops for decades. Not only does this allow for more agile production timelines, but it increases G.O.’s production capabilities as a whole. G.O. brought me to Germany to see the new facility and to tour the full manufacture as well. In addition to the photos here, which won’t tell the full story, we also have a full video touring the manufacture.   This sort of care for detail and attention to craftsmanship is deeply ingrained in the region, and in Glashütte Original as a brand. The people at this manufacture take the namesake very seriously...

Going Hands-On With The Brand New Farer Integra Viridis With A Malachite Dial Fratello
Farer Integra Viridis Aug 14, 2025

Going Hands-On With The Brand New Farer Integra Viridis With A Malachite Dial

What I love about Farer is that you recognize their watches instantly. Over time, the English brand has developed a collection with a very distinct style. The dial colors, the font types, and the colorful overall presence of the watches have gained Farer many fans. The latest addition to the line-up is the new Integra […] Visit Going Hands-On With The Brand New Farer Integra Viridis With A Malachite Dial to read the full article.

Introducing: Two New Breitling Endurance Pro Watches For The IRONMAN 70.3 World Championship 2025 Edition Fratello
Breitling Endurance Pro Watches Aug 14, 2025

Introducing: Two New Breitling Endurance Pro Watches For The IRONMAN 70.3 World Championship 2025 Edition

Breitling announces two new Endurance Pro models for the IRONMAN 70.3 World Championship triathlon for 2025. The events occur in Nice, France, and Kailua-Kona, Hawaii, with the championship finale in Marbella, Spain. To coincide with the upcoming races, the Endurance Pro uses new color combos to freshen up for the exotic locales. Specifically celebrating the […] Visit Introducing: Two New Breitling Endurance Pro Watches For The IRONMAN 70.3 World Championship 2025 Edition to read the full article.

First Look – The New Formex Essence Space Ghost 41mm Automatic COSC Monochrome
Formex Essence Space Ghost 41mm Aug 14, 2025

First Look – The New Formex Essence Space Ghost 41mm Automatic COSC

Formex’s Essence line, introduced in 2018, quickly earned respect as the brand’s versatile, go-anywhere sports watch, combining sharp case architecture, great engineering, and chronometer-certified accuracy. In 2020, the collection took on a cosmic turn with the debut of the Space Rock editions, featuring dials cut from the ancient Muonionalusta meteorite. Over time, these rare cosmic […]

Fratello Talks: Does Storytelling Still Sell Watches? Fratello
Aug 14, 2025

Fratello Talks: Does Storytelling Still Sell Watches?

This week, on Fratello Talks, RJ, Thomas, and Nacho are asking the question: Does storytelling still sell watches? For decades, brands have built emotional bridges to their customers with tales of adventure, endurance, and achievement. Think of the watches strapped to astronauts on lunar missions, divers exploring the ocean’s depths, or pilots navigating across continents. […] Visit Fratello Talks: Does Storytelling Still Sell Watches? to read the full article.

Business News: Audemars Piguet Advances Vertical Integration with Inhotec SJX Watches
Audemars Piguet Advances Vertical Integration Aug 14, 2025

Business News: Audemars Piguet Advances Vertical Integration with Inhotec

Audemars Piguet (AP) has just announced a majority stake in Inhotec, a supplier of components for high-end mechanical movements. Long a supplier to AP, Inhotec produces parts ranging from base plates to springs, in both raw and fully decorated states. The value of the deal was not revealed, but founder Alexandre Eme will retain a minority stake and continue to serve as chief executive of Inhotec, which was founded in 2011. According to the announcement, AP will “provide strategic and financial support” while leaving Inhotec to retain “operational autonomy” over “managerial decisions, industrial activities and commercial relationships”. Lucas Raggi, the chief industrial officer of AP, explains the acquisition “is about consolidating key strategic skills and supporting the continuity of an expertise that is essential to the future of haute horlogerie“. AP’s acquisition of Inhotec reflects two trends. One is the longstanding and continued development of AP’s production capabilities, exemplified by the recent inauguration of the expansive Arc manufacture in Le Brassus. The other is macro, a slowdown in business for specialised suppliers across the watchmaking value chain.  

The Ultimate Guide To The Seiko 5 'SKX' GMT (2026) Teddy Baldassarre
Seiko Aug 13, 2025

The Ultimate Guide To The Seiko 5 'SKX' GMT (2026)

If you’ve been in the watch game for long enough, there is a better-than-zero chance that you’ve owned, had someone recommend for you to own, or have at least come across the Seiko SKX series. The Seiko SKX (notably the black SKX007 and Pepsi-style SKX 009) once served as the go-to value proposition in all of watches. You can still find them trading on the open market for upwards of $500, but there was a time where one could be had easily for $150-$200. A 42mm, ISO-certified, bona-fide dive watch, the SKX represents the last vestige of a true tool watch that predates hype and everything that comes with it. I own one, and continue to wear it, scratch it and bang it around fearlessly. Seiko filled the dive-adjacent void once filled by the SKX, now discontinued, with a series of Seiko 5 models in all manner of colors that resemble the SKX but never quite took the idea across the finish line. And that’s because the SKX was a cult classic for a reason. It married function and form (except for accuracy, but that’s hardly why you buy a sub-$300 diver) in a way that we only hear about in tales from our “elders” who used to buy Rolex Submariners and GMT-Masters for $150 five decades ago. It’s been a number of years now since the SKX has been a production model in the broader Seiko lineup. But just two summers ago, the venerable, vertically integrated, Japanese juggernaut of a brand unveiled something new in the Seiko 5 range –  a travel-ready, SKX-looking release ...

Building a Watch From Scratch In Brooklyn Worn & Wound
Aug 13, 2025

Building a Watch From Scratch In Brooklyn

Have you ever considered what it would take to start a microbrand? I was deep in an instagram doom scroll when a field watch I’d yet to see abruptly stopped my thumb. “I love this watch. My good friend made this by hand and it’s incredible. He makes them in Brooklyn from scratch. Check out his work” my buddy Greg’s caption read. I was digitally introduced to Giles Clement.  Raised in the Catskills, he was always a tinkerer. It probably started with him putting old lawnmower engines on wheels as a makeshift go-kart, but he has always had the gift of creating something from nothing.  A decade ago he stumbled upon a massive petzval lens at a thrift shop outside Chicago. This launched a years-long endeavor of building his own large format camera and teaching himself wet plate photography. Before he knew it, he was in a tent at a music festival in Rhode Island taking a portrait of Kris Kristofferson with a giant camera made of plywood and trash bags. The rest is history.  Photo by Jonah Markowitz He went on to have a successful photography career, capturing portraits of folks like Nick Offerman, Fiona Apple, Channing Tatum, Questlove, Roger Waters, Elvis Costello and various other high profile figures, as well as several fine art series.  Suddenly in 2020, like many others in the film and photography industry (myself included), work disappeared and he found himself on a forced hiatus. Never one to have idle hands, he began repairing watches. Ebay offered access to...

Hands-on – Some Thoughts about the Rolex Daytona “Alcaraz” 126518LN with Turquoise Lacquer Dial Monochrome
Rolex Daytona “Alcaraz” 126518LN Aug 13, 2025

Hands-on – Some Thoughts about the Rolex Daytona “Alcaraz” 126518LN with Turquoise Lacquer Dial

In recent years, basically since the introduction of the ceramic bezel on the steel edition (the 116500LN), the Daytona has become the hottest watch in Rolex’s portfolio, but also remained a fairly conservative model, with a rather parsimonious use of colours. This hasn’t always been the case, though, and in the past, we’ve seen wild […]

Hands On: Piaget Polo Flying Tourbillon Moonphase SJX Watches
Piaget Polo Flying Tourbillon Moonphase Aug 13, 2025

Hands On: Piaget Polo Flying Tourbillon Moonphase

Now into the second half of its second century, Piaget unveiled the Polo Flying Tourbillon Moonphase, an eccentric entrant in the crowded field of luxury sport watches. The charm of the watch lies in its unusual feature set: an extravagant dial and easy wearing format, which includes interchangeable rubber and leather straps. Housed in a sleek, 44 mm titanium case, the Polo Flying Tourbillon is the most complicated watch in the Polo collection since the underrated Polo Tourbillon Relatif introduced two decades ago. Initial thoughts I have a soft spot for watches like the Polo Flying Tourbillon that don’t fit neatly into any pre-conceived category. It’s risky to make watches like this; watches that look a bit odd on the spec sheet but feel good on the wrist. On one hand, it’s overtly sporty with a titanium case, a rubber strap, and a robust 100 m water resistance rating thanks to dual gaskets in the crown. Looked at from another perspective, it’s a piece of true industrial-haute horlogerie with a flying tourbillon and a thoughtfully executed pointer-style moonphase indicator, sans date. This last detail stands out to me, because the date and moonphase complications usually go hand-in-hand. To be clear, I don’t miss the date; its absence contributes to the care-free nature of the watch. The 44 mm titanium case looks large on paper, and indeed, the diameter is accentuated by its 9.8 mm case height, which is on the thinner side as such things go. But the Polo wears w...

G-SHOCK Enters the Metaverse with The Sandbox Worn & Wound
Aug 13, 2025

G-SHOCK Enters the Metaverse with The Sandbox

There was a period of time in 2020 and 2021 when it felt like you couldn’t have a conversation with someone without hearing about cryptocurrency, the blockchain, or the metaverse. I mean, Facebook literally changed the name of the company to reflect what all signs pointed to being the future of the internet. Of course, watch brands got involved as well, with a variety of projects that sought to integrate watches (physical objects) with the digital world. I actually purchased a watch during that time period that, unbeknownst to me when I handed over the credit card, came with an NFT. The watch is gone, but somewhere on the blockchain, I guess, is an NFT tied to my watch and my watch alone.  Thankfully, in my opinion, metaverse mania has slowed a bit in the watch world. It’s been a while since I saw a press release that really touted any sort of blockchain specific features. But last week, some news from G-SHOCK caught my eye. It’s not a new watch release, but rather the implementation of a new virtual G-SHOCK themed world in the metaverse, produced in partnership with The Sandbox.  The Sandbox. I’ve learned, is a blockchain-based open world game that launched in November 2021. The Virtual G-SHOCK in The Sandbox project is effectively a G-SHOCK themed Sandbox experience, where you can purchase an avatar to play as based on classic G-SHOCK watch designs, play games that take you through G-SHOCK history. According to the brand, the gameplay involves “shock resistan...

Introducing – Chinese Indie Watchmaker Qian GuoBiao Unveils the Double Balance Wheel Monochrome
Aug 13, 2025

Introducing – Chinese Indie Watchmaker Qian GuoBiao Unveils the Double Balance Wheel

Long considered a low-end production site for accessible timepieces (which is still partially true), the Chinese watch industry is fast changing and evolving in a positive direction. Besides industry giants such as Peacock and Seagull (the latter capable of making split-second chronographs), there’s a burgeoning indie scene that needs to be explored. We can name […]

Introducing: Four Unique New Isotope Watches Hydrium Limited Editions Fratello
Isotope Watches Hydrium Limited Editions Aug 13, 2025

Introducing: Four Unique New Isotope Watches Hydrium Limited Editions

UK-founded independent watchmaker Isotope Watches made a name by releasing remarkable watches that stood out through their original designs, whimsical details, and robust engineering. The brand helps you break from convention and embrace the eccentric side everybody has, no matter how deeply tucked away. You could do that with the four new Isotope Watches Hydrium […] Visit Introducing: Four Unique New Isotope Watches Hydrium Limited Editions to read the full article.