SJX Watches
H. Moser & Cie. Launches a Formula 1 Streamliner Duo
For its partnership with the Alpine Formula 1 team, H. Moser & Cie. debuts a pair of firsts for the brand: the Streamliner Alpine Drivers Edition is its first skeletonized chronograph, and the Streamliner Alpine Mechanics Edition is an entirely new model and the brand’s first true smartwatch – not counting the Swiss Alp Watch – with special digital functions tailored to the needs of an F1 team. While the regular production Streamline Flyback Chronograph already has a racing aesthetic, it’s been dialed up to match to the Alpine team colors, with the blue-coated steel case being notable. And the digital Streamliner is more than just a commemorative watch. Most Formula 1 sponsorships are just that, but Moser decided it wanted to contribute a tool the team can rely on during the season, just as mechanical watches were decades ago. Both will be sold as a set, though the smartwatch will be available individually to owner’s of the Streamliner Cylindrical Tourbillon Skeleton “Alpine”. Initial Thoughts Nothing is off the table for Moser, whose past “concept” watches included a watch made from a cheese-filled composite, one covered in living plants, and the infamous Swiss Icons watch. Even with that in mind, a smartwatch is unexpected, though it makes sense given the brand’s stated goals with the collaboration. Referring to the smartwatch, Chief executive Edouard Meylan says “we wanted to create a measuring instrument that meets the demands of a Formula 1 team,...