SJX Watches
Bulgari Revives the Gerald Genta Retro Disney Mickey Mouse
Having tested the market with a handful of Gerald Genta-branded limited editions, Bulgari has just revealed during Geneva Watch Days 2021 that the Genta name will be revived. And the inaugural model for that venture is the Gerald Genta Arena Retrograde Mickey Mouse, a Disney-themed watch that harks back to the 1990s Fantasy watches of Gerald Genta. Initial thoughts The commercial opportunity with the Gerald Genta name has been obvious for several years, given the enduring popularity of a narrow set of his designs, namely the 1970s sports watches like the Royal Oak and the later Fantasy watches with Disney characters, all of which sell for handsome sums on the secondary market. While all the 1970s sports watch belong to the brands that Genta designed them for, Bulgari does have the Octo, which was created long after Genta himself left the brand. And now Bulgari has resurrected the Arena Retro Mickey Mouse. Like the Octo, the Arena case was created after Genta departed the namesake company when Bulgari acquired it, but the new Mickey Mouse Retro successfully channels the spirit of the 1990s originals in style and complication. And in terms of mechanics, it’s also more sophisticated than the originals, in that it is powered by a variant of the in-house Bulgari BVL 191 “Solotempo” calibre, instead of the ETA movements found in the originals. The Mickey Mouse reissue, however, does come at a steepish price of about US$17,500. That’s slightly more than the most desirab...
