Sep 18, 2024
G-SHOCK Introduces New References with 10 Year Batteries
With the release of G-SHOCK’s latest references, you can tell that the brand is in it for the long haul. Ten years, to be exact. Yes, you read that right – G-SHOCK is promising a ten-year battery life on their latest GA-010 and GD-010 watch series. I mean, maybe we should be getting through this election cycle before we start thinking too far into the future, but if the Jetsons and those Treehouse of Horror episodes of The Simpsons indicate anything, there’s a promise of flying cars, teleporting devices, and sassy robots with a Brooklyn accent to look forward to. And, right by my side will be my old pal, my G-SHOCK. Utilizing the standard faceted case design, both collections – and all six references total – take the best of G-SHOCK technology to build a watch that is shock absorbing, extra rugged, and water resistant up to 200 meters. Between the GA-010 and GD-010 models, you’ll see that each watch offers something different. For the GD-010, you’ll find an LCD display featuring many of the standard digital features for G-SHOCK, like world time, stop watch, and an auto-calendar. The GA-010 ups the ante with a combination of both analog and digital components. Tonally speaking, these watches do a great job of being subdued without being boring. Colors among the references range from black, orange, and green (for the GD-010) to taupe, blue, and black (GA-010). This is a great design choice, considering you’ll want something that will still be in style for yea...
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